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3BL

Score9.1 out of 10

7 Reviews and Ratings

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What is 3BL?

3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

Categories & Use Cases

Reviews

What users are saying about 3BL.
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Paramount Loves 3BL!!

Incentivized
Rita Papadogiannis
Social Responsibility Manager in Corporate at Paramount (10,001+ employees employees)

Use Cases and Deployment Scope

We use 3BL Professional to source newsworthy stories and strategically share current social impact projects across our company and brands. We also use 3BL to create a campaign for our annual Social Impact Review.

Pros

  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner

Cons

  • login portal can be a bit difficult to navigate at times

Most Important Features

  • Library to house all of our social impact content
  • Exposure to large network of organizations
  • Assistance in tracking and managing communications regarding programs that stem from brands across our company

Return on Investment

  • Huge boost to visibility of our annual reports
  • Has helped establish our department in the sector as well as with our senior leadership team
  • Amplifies employees who deserve recognition for their social impact efforts

Other Software Used

Benevity Grants, Mailchimp

Expand your CR/Sustainability reach with 3BL!

Incentivized
Verified User
Consultant in Corporate (1001-5000 employees employees)

Use Cases and Deployment Scope

As a CR communications specialist, I use 3BL to push out blog posts, social media graphics, videos, press releases, and other communications assets to our stakeholders. We don't see a ton of traffic on our own sites from sharing these assets and 3BL Media helps us seriously increase our reach to target audiences. We use it ~4 times per month and it's been very effective in getting our brand and CR program featured in Reuters, Yahoo Finance, and reaching our key stakeholders.

Pros

  • Reach - incredible distribution network which helps us build our brand and reputation
  • Ease of use - we have a really great contact (Travis) who makes the process incredibly easy for us so that we can focus on actually doing the CR work!
  • Establishing thought leadership - having a repository of years of content has been helpful in showcasing our leadership and promoting this thought leadership to peers, industry associations when applying to speak, award submissions, etc.

Most Important Features

  • Our client manager Travis - he's seriously the best and we wouldn't be able to fully utilize the platform without him and his expertise
  • Distribution network
  • Analytics

Return on Investment

  • In NLOK's Q3 2022 we saw 2,230 total visits to our blog. In that same quarter we saw 23,000 views via 3BL. It is an incredible amplifier of the communications we are creating.
  • We haven't measured any other types of ROI from 3BL vs. our other initiative (ESG Report, direct investor engagement we do etc.)

3BL Delivers on their CSR Visibility Promise

Incentivized
Verified User
Professional in Corporate (10,001+ employees employees)

Use Cases and Deployment Scope

We use the service to bring visibility to our CSR initaitives.

Pros

  • Proactively suggests content
  • Extremely fast response time
  • Maintains exhaustive publishing calendar

Cons

  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters

Most Important Features

  • Posts are formatted and scheduled by 3BL
  • Potential posts are proactively recommended
  • The publishing calendar is maintained and updated as needed to make room for breaking news stories

Return on Investment

  • Difficult to say/measure. We want to raise the visibility of our CSR initiatives as we know that consumers are more likely to make purchasing decisions in favor of companies that are socially responsible. By raising awareness through 3BL we intuitively believe we are impacting purchasing decisions, but we can't "prove" it.

Other Software Used

Microsoft 365, Zoom, SmartSimple Cloud for Grants Management (GMS360)

Media Expertise at the Intersection of Sustainability and Business

Incentivized
Verified User
C-Level Executive in Finance and Accounting (11-50 employees employees)

Pros

  • Connection to Media outlets in the business/sustainability space.
  • Excellent events.
  • Calls to action.

Cons

  • Would love to see increased opportunities for engagement.
  • Increase connection to those working on similar items.

Return on Investment

  • A lot of staff time saved on PR which is not our expertise.

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