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3BL

3BL

Overview

What is 3BL?

3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

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Recent Reviews
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Pricing

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3BL

3BL

N/A
Unavailable

What is 3BL?

3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is 3BL?

3BL Media’s flagship distribution platform, 3BL Professional, enables companies to share their environmental, social, governance (ESG) news with a global audience of investors, media, influencers, policymakers, employees, corporate leaders, B2B executives, consumers and ratings & rankings agencies.

Going beyond press releases, the 3BL Professional platform allows for the unlimited distribution of ESG news as blogs, videos, photos, podcasts and more. Content shared across the platform is distributed to 100+ affiliate websites, high-traffic outlets – like Yahoo! Finance, Dow Jones Factiva, ESG Newswire and FactSet – and 3BL Media’s opt-in email audience.

An annual subscription to the 3BL Professional platform is backed by a client success manager to activate a content calendar, consult on analytics and drive success.

3BL Video

About 3BL Media’s content distribution platform that promotes the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.

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3BL Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

3BL Downloadables

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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
September 07, 2022

Expand your CR/Sustainability reach with 3BL!

Verified User
Consultant in Corporate
Security & Investigations Company, 1001-5000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
As a CR communications specialist, I use 3BL to push out blog posts, social media graphics, videos, press releases, and other communications assets to our stakeholders. We don't see a ton of traffic on our own sites from sharing these assets and 3BL Media helps us seriously increase our reach to target audiences. We use it ~4 times per month and it's been very effective in getting our brand and CR program featured in Reuters, Yahoo Finance, and reaching our key stakeholders.
Pros
  • Reach - incredible distribution network which helps us build our brand and reputation
  • Ease of use - we have a really great contact (Travis) who makes the process incredibly easy for us so that we can focus on actually doing the CR work!
  • Establishing thought leadership - having a repository of years of content has been helpful in showcasing our leadership and promoting this thought leadership to peers, industry associations when applying to speak, award submissions, etc.
Likelihood to Recommend
I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
Most Important Features
  • Our client manager Travis - he's seriously the best and we wouldn't be able to fully utilize the platform without him and his expertise
  • Distribution network
  • Analytics
Return on Investment
  • In NLOK's Q3 2022 we saw 2,230 total visits to our blog. In that same quarter we saw 23,000 views via 3BL. It is an incredible amplifier of the communications we are creating.
  • We haven't measured any other types of ROI from 3BL vs. our other initiative (ESG Report, direct investor engagement we do etc.)
August 23, 2022

Paramount Loves 3BL!!

RP
Rita Papadogiannis
Social Responsibility Manager
Paramount (Entertainment, 10,001+ employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use 3BL Professional to source newsworthy stories and strategically share current social impact projects across our company and brands. We also use 3BL to create a campaign for our annual Social Impact Review.
Pros and Cons
  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
  • login portal can be a bit difficult to navigate at times
Likelihood to Recommend
3Bl has been really useful in helping us create campaigns around larger signature programming like our social impact-focused employee recognition program and our annual reporting. It has also been a great tool to amplify smaller partnerships we have with organizations and secure our company's standing within the social impact sector. Lastly, 3BL has provided an excellent opportunity for our employees (including our interns) to write and publish social impact stories on behalf of our company.
Most Important Features
  • Library to house all of our social impact content
  • Exposure to large network of organizations
  • Assistance in tracking and managing communications regarding programs that stem from brands across our company
Return on Investment
  • Huge boost to visibility of our annual reports
  • Has helped establish our department in the sector as well as with our senior leadership team
  • Amplifies employees who deserve recognition for their social impact efforts
Other Software Used
August 19, 2022

3BL Delivers on their CSR Visibility Promise

Verified User
Professional in Corporate
Transportation/Trucking/Railroad Company, 10,001+ employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use the service to bring visibility to our CSR initaitives.
Pros and Cons
  • Proactively suggests content
  • Extremely fast response time
  • Maintains exhaustive publishing calendar
  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
Likelihood to Recommend
It's been great to have 3BL parse out stories from the various reports out company publishes. This repurposing of content is super helpful.
Most Important Features
  • Posts are formatted and scheduled by 3BL
  • Potential posts are proactively recommended
  • The publishing calendar is maintained and updated as needed to make room for breaking news stories
Return on Investment
  • Difficult to say/measure. We want to raise the visibility of our CSR initiatives as we know that consumers are more likely to make purchasing decisions in favor of companies that are socially responsible. By raising awareness through 3BL we intuitively believe we are impacting purchasing decisions, but we can't "prove" it.
Alternatives Considered
N/A
Other Software Used
January 09, 2019

Media Expertise at the Intersection of Sustainability and Business

Verified User
C-Level Executive in Finance and Accounting
Environmental Services Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
3BL is used heavily by our Comms department. We have such fabulous, inspiring stories, but have had trouble finding appropriate audiences and getting them out. We do not have that PR expertise in-house so it has been a game changer to work with 3BL Media to help.
Pros and Cons
  • Connection to Media outlets in the business/sustainability space.
  • Excellent events.
  • Calls to action.
  • Would love to see increased opportunities for engagement.
  • Increase connection to those working on similar items.
Likelihood to Recommend
They have over 250K email subscribers and 350K social media followers. The great thing about that group is that it is a curated group of folks who are specifically interested in the intersection of business and sustainability. The events they put on are excellent and well attended so do recommend considering sponsorship.
Return on Investment
  • A lot of staff time saved on PR which is not our expertise.
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