We currently use Adobe Analytics as our main reporting tool. Most of the reporting we do comes from the data that is housed within Analytics. We define a lot of our company's performances and forecast based off of the data passing to Adobe. The Adobe Analytics software is used by most, if not all, of the departments within our organization. It ensure that we maintain consistency when it comes to reporting and represents a software that we can depend on to help our company succeed.
Pros
The consistency of reporting has always been good meaning that we have never experienced any major discrepancies. I obviously think this is a huge factor when considering a reporting tool because the company's performance is judged based off the data housed in here.
We have never run into any technical issues with Adobe's servers being down and Adobe Analytics becoming inaccessible. This could cause major problems if you are trying to take care of highly important reports or requests.
The customer service is also fantastic. Any time I reach out to my rep, they always respond in a timely manner. I believe this is important in every aspect.
Cons
I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.
Likelihood to Recommend
I think Adobe Analytics is a more professional and user friendly interface. However, as mentioned before there are some limitations. This is coming from a user that is an admin on the tool for my company so I use it for more than just pulling reports and so forth. I think that as a user, I would love using this tool, but would also believe there to be some opportunities to boost the reporting capabilities, however they are consistently rolling out releases to fix bugs/glitches, enhance reporting and add additional capabilities and functionality.
