Fractional Marketing Operations services... direct help to companies, all in a single place!
Use Cases and Deployment Scope
Company I was assisting needed assistance with several aspects in the Marketing area, from email strategy, to lead follow-up, to determination of the right KPIs to monitor and track the business progress. At the moment, what made more sense was to explore fractional Marketing arrangements. Alingn.ly provided a comprehensive alternative, one-stop-shopping type of deal, that was much welcomed.
Pros
- Marketing operations
- Strategic mindset
- Operationalizes the plans: KPIs, dashboards, expertise
Cons
- Documentation is good, sometimes is too much
- Reports and dashboard need to be sustainable, hence excel must be used at max
- Marketing budget that may include multiple market variables
Likelihood to Recommend
Great experience with Align.ly, very professionals and much recommended. I can't think of a scenario where they didn't deliver as promised or conducted inappropriately. Everything was conducted as early defined in the engagement phase. Fractional marketing support/operation is a critical element that involves many internal resources at the organization.
