Fractional Marketing Operations services... direct help to companies, all in a single place!
June 21, 2022
Fractional Marketing Operations services... direct help to companies, all in a single place!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Align.ly
Company I was assisting needed assistance with several aspects in the Marketing area, from email strategy, to lead follow-up, to determination of the right KPIs to monitor and track the business progress. At the moment, what made more sense was to explore fractional Marketing arrangements. Alingn.ly provided a comprehensive alternative, one-stop-shopping type of deal, that was much welcomed.
- Marketing operations
- Strategic mindset
- Operationalizes the plans: KPIs, dashboards, expertise
- Documentation is good, sometimes is too much
- Reports and dashboard need to be sustainable, hence excel must be used at max
- Marketing budget that may include multiple market variables
- Clarity on the expectations from Lead campaigns and investment
- Definition of actionable KPIs and elimination of all "vanity metrics"
- Knowledge transfer to the organization for managing operations post-engagement
Do you think Align.ly delivers good value for the price?
Yes
Are you happy with Align.ly's feature set?
Yes
Did Align.ly live up to sales and marketing promises?
Yes
Did implementation of Align.ly go as expected?
Yes
Would you buy Align.ly again?
Yes