TrustRadius: an HG Insights company

Altcraft Platform

What is Altcraft Platform?

Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system.

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Categories & Use Cases

Media

Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.
Screenshot of Segments in Altcraft, which are groups of users defined by behavior and profile data, enabling precise targeting and personalized campaigns.
Screenshot of the automated customer journey. These guide users from their first touchpoint to purchase across all communication channels.
Screenshot of the Altcraft Platform, where loyalty is powered by CDP data and triggers communications in the same interface.
Screenshot of analytics
Screenshot of the email editor
Screenshot of some of the available channels that help to increase the chances that the customer will receive a message, even if one communication method is unavailable.

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Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.

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