Intuit Mailchimp

Score8.4 out of 10

2,887 Reviews and Ratings

What is Intuit Mailchimp?

Mailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

Categories & Use Cases

Media

Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.

Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.

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Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.

Lead scoring and grading
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
Category average: 8.1
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2

Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.4
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7
Customizability
Users can customize their instance with features like custom fields and custom objects.
Category average: 7.6

Most Frequent Users

Top 3 industries using Intuit Mailchimp.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

9.0%

86,085 installations of 952,556

“Overall has saved us money and time as its a great tools that does everything we need”
— Head of Marketing, Pimloc

#2 most frequent

Manufacturing

4.1%

39,433 installations of 952,556

“Yes, we were able to segment our audience based on their orders, allowing us to create targeted campaigns.”
— Partner, Pathfinder 1 to 1

#3 most frequent

Information

4.1%

39,295 installations of 952,556

“Fairly simple and straightforward compared to other systems.”
— Product owner and content strategist, Zengenti (Mid-sized Companies)

Pros

Intuitive email builder and design features for professional emails
Robust audience segmentation and tagging for targeted communication
Streamlined campaign creation and launch processes

Cons

Pricing structure scales rapidly and can become expensive with subscriber growth
User interface and navigation can be clunky or confusing for some users
Restrictive template options and limited design customization capabilities

Emma Hansen View profile

Communications Coordinator at Fellowship NWA (51-200 employees)

Use Cases and Deployment Scope

Mailchimp is an easy integration with our native CMS that allows us to host subscriptions on our own website while building detailed communication campaigns through a quality third-party service. On my team, I send multiple weekly campaigns to various lists and feel I have good quality control over customization and content input.

Pros

Analyzing gaps in process and recommending slight improvements.
Makes handling various email servers/delivery seem simple.
Customization of content input.
Simple to use.

Cons

Missing functionality for custom branding pieces -- this is an option, but per Mailchimp support, it is not functioning across the board for all users.
Customization is slightly limited in the layout, which may be intentional to support lower-need users, but it would be nice to be able to build out more with the given tools.
Support was somewhat helpful but mostly AI-based. I was frustrated that I couldn't speak to an actual support agent.

Return on Investment

Improved delivery rate.
Improved list management.
Ease of use.

Usability

Other Software Used

Canva, Rock RMS, Microsoft 365

Noah Ross

Marketing Director in Marketing at Tulster (11-50 employees)

Use Cases and Deployment Scope

It allows you to reach out to our customer base and discuss updates, sales, education, and much more. I am grateful to have reached out to them and to have gained brand loyalty in the process. It helps us truly connect, not just sell. I can segment my audiences and decide who I want to send communications to.

Pros

Email
Automation
Personalization

Cons

I would like more customization.
Also, more segmentation education.
Lastly, SMS integration ability.

Return on Investment

Helped us get more customer interaction.
Marketing directly to consumers has been great.
Some emails go to spam which is confusing.

Usability

Other Software Used

Shopify, //Commerce

Madison McDonnell View profile

Marketing Manager in Marketing at Jobba Trade Technologies (11-50 employees)

Use Cases and Deployment Scope

Our open rates weren't ideal with other email marketing software, but Mailchimp has since fixed that, thankfully. They also make audiences much easier to target. We've also been using their form function lately, which has helped us tremendously since leaving HubSpot. Overall, their design capabilities and deliverability rates have greatly improved our email marketing strategy.

Pros

The email design functions are intuitive and allow for easy customization.
Their tagging system helps us segment emails more effectively for better content for different audiences.
The new form function has helped us to collect more demo requests.

Cons

The forms could be more customizable.
I wish it were easier to consolidate different tags into one large audience.

Return on Investment

Improved delivery rate.
Better segmentation.
Better design capabilities.

Usability

Alternatives Considered

Campaign Monitor by Marigold, Constant Contact and HubSpot Marketing Hub

Other Software Used

Pipedrive, Jotform, WordPress

Amy Chin View profile

Database Consultant in Information Technology at Berkshire Net Results. (1-10 employees)

Use Cases and Deployment Scope

We send all our announcements and marketing emails using Intuit Mailchimp. We have several templates set up. There are over 1000 names on our list and we get a superior open rate. We couldn’t do that with other softwares at such a reasonable price. We send probably 5 or 6 emails a month

Pros

The new block feature gives us a lot of flexibility
Tracking our opens, clicks, and locations means we can discover the best day/time to send.
The new automatic resent to unopens means we don’t have to think about it or keep track.

Cons

A better contact management feature would help — a report seeing who has opened the most emails to track engagement level.
Reporting is not robust
Segmenting constituents could be more robust. More segments to create and select.
Needs to connect to more social media — LinkedIn, Blue Sky, etc.

Return on Investment

We use Intuit Mailchimp for communicating our programs (library). Through the enhanced templates and block features we have a better response rate and higher attendance
We are able to maintain our active/inactive list via exporting the full list, making adjustments in Excel and reimporting with changes. It’s a quick way to make bulk updates.
It’s inexpensive, well-organized, and easy to use. We hope to start using the advanced features like analytics, websites, and SMS

Usability

Alternatives Considered

Constant Contact

Other Software Used

Little Green Light, Todoist, Toggl Track

Irfan Ahmad

Software Engineer in Engineering at ThriveCart (201-500 employees)

Use Cases and Deployment Scope

We use it to manage our Email Campaigns and use Automation to remind customers about purchases they did and to interact with customers who have added products to cart but did not buy those. We do use it for followup email where customers bought our products and are using then we contact them for further offers and upsells. Also, we manage multiple lists of our customers through this platform.

Pros

Contact List Management
Automation
Integration with other SaaS based softwares
Provide API which is easy to integrate

Cons

It seems a bit expensive as compared to competition
Customer support is good but still has room for improvement
Their AI feature needs improvement

Return on Investment

It had a great impact, especially with follow-up campaigns, which brought customers back to our business
We could analyse the customers' patterns with email campaign reports they have, which also had a great impact to improve the marketing campaigns, which ultimately resulted in improved revenue
The marketing team became so efficient with the use of the page templates for email campaigns, which again was a huge plus and quick to create any campaign

Intuit Mailchimp

What is Intuit Mailchimp?

Categories & Use Cases

Media