What is Altcraft Platform?
Altcraft is a unified marketing management hub that brings together customer data, communications, automation, loyalty programs, and analytics within a single system.
Key capabilities:
Customer Data Platform (CDP)
— Unified customer profile (360° view)
— Real-time event tracking
— Data consolidation from multiple sources
— Flexible segmentation for precise targeting
Omnichannel communications
— Email, SMS, push notifications, and messengers
— Triggered and scheduled campaigns
— Centralized management across all channels
Marketing automation
— Visual customer journey builder (Customer Journey Builder)
— Ready-to-use campaign templates
— Control groups for accurate performance measurement
Content & personalization
— Drag-and-drop editor
— Dynamic content and real-time personalization
Loyalty management
— Flexible reward mechanisms (cashback, tiers, rewards)
— Automatic bonus accrual based on events
— Personalized offers and promo codes
Product & content personalization
— Real-time personalization (user- and session-based)
Analytics & attribution
— Cross-channel analytics
— Conversion funnels and campaign analysis
— Behavioral analytics and attribution
ML optimization
— Send-time optimization
— Predictive audience modeling (purchase, churn, engagement)
Deployment options
— Cloud or On-Premise deployment
— Full control over data storage and security
— Integration with existing IT infrastructure
Categories & Use Cases
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Screenshot of a customer profile. This customer information contributes to improving personalized offers, obtaining easy-to-understand analytics, and increasing sales.
