Appinio

Appinio is a global market research platform that, according to the vendor, provides real-time consumer insights. It offers an all-in-one solution for designing surveys, analyzing and exporting results, creating customized reports, and sharing insights with colleagues in real-time. Appinio is said to be suitable for companies of all sizes, from startups to multinational corporations. Marketing professionals, product owners, market researchers, advertising agencies, and brand managers across various industries reportedly rely on Appinio for consumer data.

Key Features

Flexible data export: According to the vendor, users can export any chart or data with one click and choose from multiple file formats such as Pptx, xlsx, and csv. Custom reports are also said to be available upon request.

Multi-level screening: The vendor claims that users can precisely determine target group characteristics through a multi-stage process that includes preliminary surveys. They also state that a dedicated research consultant team ensures that desired goals are met.

Interactive reports: The vendor states that Appinio provides a powerful dashboard for analyzing and sharing insights. They claim that users can benefit from real-time data visualization and exploration, and easily collaborate with colleagues and clients.

Advanced analysis options: According to the vendor, Appinio offers in-depth analysis features such as significance tests, TURF analysis, KANO analysis, and more. They also mention that expert research consultants are available for assistance throughout the process.

Multi-country surveys: The vendor claims that users can reach respondents in over 90 countries and collect global insights in real-time. They state that users can visualize and compare data from multiple markets for comprehensive analysis.

Easy: According to the vendor, Appinio provides an intuitive platform that does not require a PhD in research. They claim that the user-friendly interface allows for seamless navigation, while the survey design and analysis process is effortless.

Fast: The vendor states that Appinio offers an average field time of only 23 minutes for 1,000 respondents. They claim that real-time results enable quick decision-making, and the data collection and analysis process is efficient.

Panel: According to the vendor, Appinio provides access to a global panel in over 90 countries and allows users to define target groups based on more than 1,200 characteristics. They mention that respondents show high engagement and intrinsic motivation.

Expert advice: The vendor claims that Appinio offers dedicated research consultants who provide guidance and support throughout the entire research process. They state that these consultants assist with questionnaire design and analysis.

Superior data: According to the vendor, Appinio focuses on user experience and intrinsic motivation to obtain high-quality data with best-in-class data quality. They mention that the gamified approach ensures engaged and motivated respondents.