AppLovin is a mobile advertising optimization platform from the company of the same name headquartered in California.
The following is a quick overview of editions offered by other software in similar categories
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search and native advertising in…
Taboola is a native advertising platform from the company of the same name in New York for publishing "recommended" content in a variety of popularly visited news sites and spaces. Taboola is partnered with many publishers (the Atlantic, Tribune, MailOnline, Business Insider, etc.).
Customer Service Mobile advertising Pricing
Their support is very slow. Inventory prices can be a bit high. They need better anti-fraud controls. … The only thing you need to be mindful about is pricing. AppLovin is not a cheap exchange nor do they pretend to be, so you need to make sure you bid aggressively
