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Great for gaming
Updated July 12, 2022

Great for gaming

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with AppLovin

AppLovin has helped us achieve scale in the mobile advertising space. We have used them to increase our advertising efforts, specifically in gaming inventory and with rewarded video formats. They have been a great partner and have helped us find pockets of new users that we were not able to reach before due to their app browsing behavior.
  • Lots of gaming inventory
  • Plenty of high inventory formats
  • More than one end point in the USA to reduce latency when buying via RTB
  • Support team takes a lot of time to answer
  • Not a lot banner inventory
  • Really high CPM prices on the platform
  • Inventory
  • Formats
  • Monetization platform
  • It has helped us achieve ROI, increasing budgets
  • it has helped us get new clients, getting more bookings
Of all of the competitors above, AppLovin is the one that is more focused on gaming and that has a better pool of users in terms of conversion rate. While PubMatic and Magnate offer better solutions for CTV, AppLovin is better than InMobi and MoPub regarding in-app formats and inventory.

Do you think AppLovin Exchange (ALX) delivers good value for the price?

Yes

Are you happy with AppLovin Exchange (ALX)'s feature set?

Yes

Did AppLovin Exchange (ALX) live up to sales and marketing promises?

Yes

Did implementation of AppLovin Exchange (ALX) go as expected?

No

Would you buy AppLovin Exchange (ALX) again?

Yes

AppLovin is particularly well suited for gaming campaigns where it is really hard to reach users and you need formats like the rewarded video to keep users engaged with your ad. I would not recommend it for branding campaigns as their formats are more performance-focused and the inventory is expensive so unless you are trying to reach the desired CPA, it would not be worth it to pay that much for ad placement.