AppsFlyer

AppsFlyer is a marketing measurement and attribution platform that connects campaign interactions with user acquisition, engagement, revenue, and return on investment (ROI) data. The platform supports measurement across mobile applications, websites, connected television (CTV), PCs, and game consoles.

Key Capabilities

• Marketing Attribution: AppsFlyer identifies the marketing channels and campaign interactions associated with installs, conversions, purchases, and other customer actions.
• Cross-Platform Measurement: The platform consolidates attribution, engagement, and revenue data from mobile, web, CTV, PC, and console environments.
• Deep Linking: AppsFlyer routes users from websites, email, text messages, QR codes, social platforms, and referral links to designated in-app content. Deferred deep linking can direct users to the intended content after application installation.
• Marketing Analytics: Reporting and analytics functions evaluate campaign performance, creative performance, audience activity, incrementality, and ROI.
• Fraud Protection: The platform detects and blocks suspicious installs, clicks, and other activity that could distort campaign measurements.
• Data Collaboration: AppsFlyer provides audience activation, data management, retail media measurement, and data clean room capabilities for analyzing shared data under defined privacy controls.
• Automated Workflows: The platform includes artificial intelligence agents and an assistant for querying marketing data, generating analysis, and automating supported marketing tasks.

Audience & Use Cases

• Audience: AppsFlyer is intended for performance marketers, growth teams, marketing analysts, mobile application teams, agencies, and advertising partners.
• Use Cases: Organizations use AppsFlyer to attribute conversions, compare channel performance, measure campaign ROI, analyze customer engagement, manage deep links, detect advertising fraud, and activate audiences.

Technical Specifications

• Measurement Environments: Mobile apps, web, CTV, PC, and console
• Primary Data Types: Attribution, engagement, conversion, revenue, audience, and creative-performance data
• Deep-Link Channels: Web, email, SMS, QR code, social media, and referrals
• Platform Components: Measurement Suite, Deep Linking Suite, Data Collaboration Suite, and Agentic AI Suite