Better fit for smaller players
Use Cases and Deployment Scope
Aurea CX Platform is a customer experience solution. It consists of 3 parts - CX Processes, CX Messenger and CX Monitor. The first part, CX Processes, is focused on customer experience modelling. The second part, CX Messenger, is essentially a tool that allows plug-and-play implementation. The third one, CX Monitor, functions as a tracking tool that keeps an eye on the integrated systems and any changes that happen over time. There is also an analytical functionality called CX Monitor Enterprise.
Pros
- Face-lifted platforms: CX Messenger (formerly Sonic), CX Monitor (formerly Actional), CX Process (formerly Savvion)
- User-friendly UI
- Relatively painless implementation
Cons
- Standard edition is significantly lighter touch than the (pricier) Enterprise version
- There are similar solutions on the market that are competitively prices and offer positive user experience
- Data migration can be tricky at times
Likelihood to Recommend
The tool has potential. Its capabilities and visual aspects could be considered rather basic but this might improve, particularly if the business intelligence/analytics aspect is leveraged. Once running well, it could allow (perhaps smaller) companies to successfully improve their customers' experiences through digitalizing customer journey - and we all know that customer loyalty goes a long way. However, whether or not the tool is comprehensive enough to deliver this for larger companies with more complex, multi- and omni-channel interactions is yet to be seen...
