Great multi-feature set for ecommerce brands
Use Cases and Deployment Scope
We have been launching a stealth ecommerce brand and use BetterCommerce upon recommendation by another professional ecommerce brand to improve our presentation and customer experience. BetterCommerce allows us to separate the brand's presentation layers such as the storefront and marketplace from our backend systems such as the server. The product has really allowed us to improve our analytics and order fulfillment processes with improved understanding of how to make sense of the metrics as well as seamless integration.
Pros
- order fulfillment
- ecommerce analytics
- customer engagement campaigns
- building widgets for e-commerce site
Cons
- Bit hard to understand the features at first glance
Likelihood to Recommend
BetterCommerce can be a bit complicated to understand the scope of for an ecommerce brand, but the implementation is simple upon signing up. What really matters is the results that have came about in terms of conversions from customer engagement, orders, and also views of the product marketplace. I like that SEO is included and data is omnichannel meaning we can see all of our brand's sales channels for the most data driven decisions.
