Robb's Not Especially Positive Review of Blogger
Use Cases and Deployment Scope
I use Blogger to provide SEO support for my online store and for some marketing support. Blogger is very good at creating easy, Google-legal external backlinks within the context of a legitimately informative article. I don't need to try and sneak external backlinks into various blog comments or do anything else that is unethical. Currently, I have over 80 posts focused on my online store. Each article is either about a unique product that my store provides or deals with an issue that is very specific to the products that I sell.
Pros
- As I mentioned earlier, external backlinks.
- Writing small, quick articles that don't require a lot of formatting or visual content.
- Adding up to 200 characters worth of relevent hash tags.
- Adding a relatively long, detailed title for your post.
- Adding a relatively long, detailed description for your posts.
Cons
- Formatting, especially for visual content is abysmal.
- Don't even think about trying to write a long post in Blogger. There is no easy way to structure one.
- Even though it's a Google product, you really have to poke around outside of Blogger to learn how to create an XML file that you can submit to Google Sitemaps.
- Google does not give you an over-abundance of tools for creating a visually attractive blog.
Likelihood to Recommend
It's well-suited for helping you reinforce SEO for another site. It's OK for creating a real quick blog if you or a client needs something fast that does not demand a great visual design or a lot of visual content. If you want to create a super sharp-looking blog with a lot of visual content, WordPress will outperform Blogger by about 16 zillion to 1. Like, it's not even at all close. I would never use Blogger as my company's website. That would almost automatically consign your site to a very lonely existence.
