Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Cat avg: 9.1
Top Performing Features
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Cat avg: 8.5
Mobile access
Users can effectively use the software through a mobile or tablet device.
Cat avg: 8.2
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Cat avg: 8.3
Worst Performing Features
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Cat avg: 7.8
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Cat avg: 8
Buffer Features from Reviews
Publishing
Scheduling posts to various social media channels and profiles from one interface.
7.9-5%
Content planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Category average: 9.1
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Category average: 8
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Category average: 8.3
Reporting/analytics
7.0-6%
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 7.8
Account management
Users can manage access to multiple social media accounts.
8.2-2%
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.5
Mobile access
Users can effectively use the software through a mobile or tablet device.
Category average: 8.2
Buffer Features from the Vendor
Publishing
Vendor-reviewedContent planning and scheduling
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
Content optimization
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
Workflow management
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Reporting/analytics
Vendor-reviewedCampaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Account management
Vendor-reviewedRole-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Mobile access
Users can effectively use the software through a mobile or tablet device.
Additional Features
Vendor-contributedIntegration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
Customization of messages for each social media platform
Suggested media from content that would be shared
Instagram grid preview
Ability to pause social media schedule and publishing
List or calendar view of scheduled social media posts
Email notifications of successful posts, failed posts, and empty queue
Browser extensions to share from anywhere across the web
Content Inbox of RSS feeds
Instagram direct scheduling