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Buffer

Buffer

Starting at $15 per month
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Overview

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

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Learn from top reviewers

Creighton’s buffer review.

Rating: 10 out of 10
July 4, 2024
IncentivizedVetted ReviewVerified User
Finding a good, affordable way to schedule social media content was challenging. I now use it to Schedule posts and reels.
Continue reading
Verified user
Employee
Buffer2 years of experience

Great functionality for small teams

Rating: 8 out of 10
June 26, 2024
IncentivizedVetted ReviewVerified User
Buffer helped us craft and schedule social media posts for our different accounts, view our scheduled and published posts on a calendar, and keep track of engagement on posts....
Continue reading
Verified user
Former Employee
Buffer2 years of experience

Great solution at a great price.

Rating: 9 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the...
Continue reading
Joe Brown
C-Level Executive - Marketing
CMO (Chief Marketing Officer)
Frank Leta Auto Group
Buffer3 years of experience

A Simple, Easy-to-Use Social Media Management Tool

Rating: 8 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-frie...
Continue reading
Jesse Sumrak
Professional - Marketing
Senior Content Marketing Manager
Keyhole Content LLC
Buffer3 years of experience

Great tool for the everyday social media poster!

Rating: 8 out of 10
September 7, 2022
Vetted ReviewVerified User
We used Buffer to manage, schedule, and analyze posts for our social media accounts.
Continue reading
Ryan Padgett
Consultant - Marketing
Marketing Consultant
Prius Intelli
Buffer1 year of experience
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Pricing

View all pricing

Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Features

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.6
Avg 8.2

Reporting/analytics

8.2
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

9
Avg 8.2
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Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Frequently Asked Questions

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

Gremln, Keepstream, and Scoop.it Content Director are common alternatives for Buffer.

Reviewers rate Content planning and scheduling and Role-based user permissions & privileges and Mobile access highest, with a score of 9.

The most common users of Buffer are from Small Businesses (1-50 employees).

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%
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Comparisons

View all alternatives
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Reviews From Top Reviewers

View all reviews
(1-5 of 88)

Great solution at a great price.

Rating: 9 out of 10
Incentivized
June 24, 2024
JB
Joe Brown
CMO (Chief Marketing Officer)
Frank Leta Auto Group (Automotive, 201-500 employees)
Vetted Review
Verified User
Buffer
3 years of experience
Use Cases and Deployment Scope
Buffer allows me to manage my company's multiple social media accounts at scale. It takes the guess work out of scheduling, and automatically posts content that you add to the queue. We have multiple businesses, each with their own set of profiles. A tool like Buffer is necessary in today's business world.
Pros
  • scheduling
  • posting
  • managing
Cons
  • reporting
  • specialized posts not fully supported (stories, carousel, etc)
Likelihood to Recommend
Buffer is a great solution and a reasonable price point.

A Simple, Easy-to-Use Social Media Management Tool

Rating: 8 out of 10
Incentivized
June 24, 2024
JS
Jesse Sumrak
Senior Content Marketing Manager
Keyhole Content LLC (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Buffer
3 years of experience
View profile
Use Cases and Deployment Scope
I've used Buffer at multiple organizations, and it's become my go-to for social media management. It's one of the most affordable options on the market, and it has a user-friendly interface that is easy for me to onboard other managers to take over. It provides decent enough analytics to understand what's performing (and what's not) to inform content strategies and audience engagement.
Pros
  • Easy-to-use interface
  • Great calendar and scheduling features
  • Simple analytics
Cons
  • More integrations with other social media platforms
  • Pricing isn't tailored to soloprenuers
Likelihood to Recommend
Buffer is a great, easy-to-use social media management tool. It doesn't do anything new or exclusive, but I love its simplicity and its interface and scheduling features. It really caters to speed and processes rather than comprehensive workflows. It's more affordable than some of its competitors, which is why it's one of my go-to choices.

Creighton’s buffer review.

Rating: 10 out of 10
Incentivized
July 04, 2024
Verified User
Employee in Marketing
Machinery Company, 51-200 employees
Vetted Review
Verified User
Buffer
2 years of experience
Use Cases and Deployment Scope
Finding a good, affordable way to schedule social media content was challenging. I now use it to Schedule posts and reels.
Pros
  • Scheduling
  • Customizations
  • AI generated captions.
Cons
  • I find scheduling with time zones a bit difficult because it’s sometimes GMT and others EST.
Likelihood to Recommend
It is perfect for anyone in marketing.

Great functionality for small teams

Rating: 8 out of 10
Incentivized
June 26, 2024
Verified User
Former Employee in Marketing
Non-profit Organization Management Company, 11-50 employees
Vetted Review
Verified User
Buffer
2 years of experience
Use Cases and Deployment Scope
Buffer helped us craft and schedule social media posts for our different accounts, view our scheduled and published posts on a calendar, and keep track of engagement on posts. Our use was limited to three social media accounts and the free version was still very good, even with just that scope.
Pros
  • Scheduling posts
  • Drafting posts
  • Social calendar
Cons
  • Drafting features (e.g. links)
  • Limited content features
  • Some calendar issues
Likelihood to Recommend
Very well suited for the big social platforms: Facebook, IG, LinkedIn, X. The software isn't as suited for content creation outside of social media, but it is mainly a social media app so I wouldn't use it first for other things (blogging, newsletter, website copy) anyway.

Great tool for the everyday social media poster!

Rating: 8 out of 10
September 07, 2022
RP
Ryan Padgett
Marketing Consultant
Prius Intelli (Information Technology & Services, 1-10 employees)
Vetted Review
Verified User
Buffer
1 year of experience
View profile
Use Cases and Deployment Scope
We used Buffer to manage, schedule, and analyze posts for our social media accounts.
Pros
  • Simple UI/easy to use.
  • Extremely easy scheduling.
  • Customizable across different social media platforms.
  • Quick and easy setup. From connection to social platform to posting was seamless.
  • Consistent improvements and updates over time.
  • Role-based access
Cons
  • Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve.
  • Analytics capabilities weren't great. They offered a basic overview, but not much more.
  • Certain, specialized types of posts (carousel images on Instagram, for example) were not supported.
  • Certain hashtags seemingly weren't supported, unless they were on some unknown list
Likelihood to Recommend
Buffer is great if you are trying to very simply manage multiple social media accounts from one central location. It can get expensive considering its limited analytics capabilities, capabilities beyond just basic image-copy-link post types, and regular post failures. I could see this being useful for companies with consistent posting schedules and consistent post-types, but not as useful for companies requiring more insightful data or inconsistency in post-type (carousels on Instagram, for example).
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