Reviews (1-25 of 46)
- It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
- Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
- With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
- One of the biggest areas for us that buffer has some room for improvement is with Instagram. It does not always automatically push to Instagram and we have to manually do it once the post attempts to go up automatically.
- I would also like to see an area built into Buffer that is similar to AirTable. We use AirTable to plan out our calendar of social posts and content. It would be nice to have it as an all-in-one platform.
- Another small area that I would have different about buffer would be to have different tiers of pricing for the analytics portion of the platform. As a small university, it is hard for us to justify paying the $50 per month price tag for our analytics.
It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
- Buffer connects multiple platforms well, linking Twitter and Facebook especially well.
- Buffer is quick to respond to industry innovations, adding scheduled Instagram posts as soon as it was available.
- Buffer's free access proves useful to budget-conscious departments and employers.
- Buffer communicates with Instagram, but only for business accounts. Because most of our accounts are qualified as personal, not business, this missing functionality poses a problem.
- Buffer easily schedules Facebook and Twitter, but there's no way to type the post once and select both platforms. I would like to see these more connected.
- I would like Buffer to make it easier to link multiple Facebook pages or Twitter accounts to the same email.
- The Chrome Extension-- I LOVE being able to navigate to, say, a blog post I want to share later today or an event page I want to share next week, then click the little Buffer button on my browser window and write/schedule unique posts for each of our social media channels. It's so convenient.
- Scheduling (and rescheduling)-- The interface from the Buffer website itself is really great for scheduling posts to go out to different channels at different times (custom or pre-selected), and also to reorganize the order and timing of your posts on each channel, as needed.
- Re-Buffer-- You can see your top performing posts and easily "re-buffer" them to use in the future. So helpful!
- Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
- Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
- Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
- Post the same content across different channels with a few clicks.
- Scheduling posts ahead of time for the whole week for example.
- Integration with many platforms makes it easy to review how posts have been performing.
- Provides an app so you can everything on the go as well.
- The Instagram scheduling still doesn't work for us and never has, it always gives an error.
- The pricing structure is not clear and some features have hidden added costs.
- Free version is now more limited than it was before.
- Excellent interface.
- Affordable pricing for small organizations.
- Great scheduling tools.
- Integration with popular social media sites.
- Our only complaint is that we can't use the functionality that Twitter offers, including polls, gifs, location sharing, etc.
- Helps us schedule social posts across 10 different social media accounts
- Makes creating posts easier since we can simply login to buffer, instead of logging in and posting in each service
- Provides basic analytics so we can see a birds eye view of post performance
- We use Buffer's Publish product. While it has basic analytics, we wish it had more. We'd be willing to pay more for it, but not as much as it costs to add-on their Buffer Analyze product.
- As mentioned above, we are currently not using the Buffer Analyze product. It is difficult for us to really grasp what it provides from what is displayed on the Buffer website. There doesn't seem to be a single screenshot of the Analyze product at the time of me writing this review.
- The UI is fine, but is starting to feel a little dated when used on desktop displays, as the interface is quite narrow.
- Post scheduling is easy, whether you're doing weeks or days ahead.
- Buffer makes it easy to post across multiple social platforms but tailor each one for where it's going, saving a lot of time.
- Buffer tries hard to stay up with current social platforms and trends by updating and adding new platforms pretty often.
- Price can be high for small business, especially if you don't use it a lot.
- Not everything can be done through Buffer. Several platforms (Instagram, Twitter) have limitations on what exactly you can post through Buffer and sometimes you still end up having to go to the post on the platform and edit to add tags or actually hit post on the draft it gives you. It still speeds it up over having to go to each platform separately, but just learning the quirks can take time.
- Buffer is EASY to use! So easy to use every day and to set up in advance. I do have the paid version, but there's a free version, too.
- Buffer provides good support if you have any questions/issues.
- Buffer also has an image tool, Pablo, incorporated into it, so you can very easily pull images, add text if desired, and add them to your social media posts.
- They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
- They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
- Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
It may not be the best fit for someone with no budget for tools though, and I can't speak to the higher-priced version. I have used competitor's tools and find Buffer easier to use, at least on the scale on which I use it.
- Social media scheduling.
- Easy to use.
- Buffer has a lot of other apps and extensions that they have created to work with Buffer.
- They are constantly improving and adding new features/updates.
- Reporting isn't as extensive as we would like it to be.
- It doesn't work with all social media platforms. eg: Pinterest.
- Social media management.
- Buffer is constantly adding new features (faster than it's competitors).
- The interface is clean, simple, and so easy to use.
- It lacks the full features that competitors like Agora Pulse have. For example, social listening.
- I like the content calendar's look and feel.
- I like the interface for posting. It is intuitive and clear.
- I like the analytics for initial overview but not for in-depth research.
- It was sometimes buggy and the post wouldn't be on the calendar.
- The analytics are a little bare.
- I wish there was a preview for the post for all channels.
- Social media scheduling
- Social media posting
- Customer service - they are quick to respond, but not quick to diagnose
- Errors - there seem to be errors posting at least once a day, with no reason as to why
- Keeps track of hashtags so you don't have to store them in a separate spreadsheet.
- Creates ease by providing the ability to schedule posts in advance.
- Separates each platform so you can view posts separately from each other.
- Not able to post to multiple pages at one time.
- No easy way to reuse old content.
- I don't like how you have to pay for each section of the buffer separately. I understand some people may not use those sections and it makes more sense financially, but for those of us who do it doesn't make much sense.
- I wish you could separate by the company so you can easily identify which pages belong to which client if you are an agency like I am.
- Social media scheduling and planning tools
- Reporting and analytics
- Always improving & innovative (lots of updates per year)
- User-experience could be sleeker/more stylish.
- Weak social media from Buffer to offer extra advice and tips in the market.
- Reporting is limited for Instagram (however this is the case for all social media schedulers).
- Scheduling social media posts
- Managing multiple social media accounts
- Provide great analytics on social media posts through Buffer
- Scheduling not as easy as other platforms.
- Unable to resize images within application when they are outside the constrained limits.
- Scheduling on your smartphone and online platform is a different experience for the user.
- Scheduling of posts on multiple channels.
- Providing a monthly view of scheduled content.
- Queue of content that can be republished
- Although I like the streamlined look, the interface could use some colors to create better contrast.
- It allows you to automate your posts on Instagram
- It allows automated posts of other social media as well
- It's very user-friendly and efficient
- You can use it on your desktop or mobile!
- I'd love if I could edit my images for Instagram before posting to the app via Buffer, but I imagine that's too much to ask!
- You can only connect three profiles if using the free version, but that's to be expected.
- Easy to schedule and edit posts.
- Analytics are easy to review.
- LOVE the feature that allows you to create images to attach to posts.
- Also easy to edit scheduled posts.
- If you start a post, and then want to cancel it, it's not clear how to cancel it (such as on FaceBook you can just hit "cancel.")
- Social posting scheduling
- Very great browser extension (Chrome and Safari) to help with sharing content from its address
- Great post queue management
- I would improve the analytics section, to have more data and suggestions for caption, content, posting time, etc.
- The interface is easy to use. You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease.
- Their customer service has always been friendly and prompt with responses. They are honest and helpful.
- Buffer offers a review process so we can look over posts before they go live and ensure all content has one consistent voice that best represents us.
- It has been a huge lifesaver to manage all of our social media channels for various departments in one place. It's easy to use and oversee all the content going out on various social media channels. It makes it easy to manage all of your accounts in one place.
- In addition to posting content, you can view analytics for your various channels to see how posts are performing and when they perform the best.
- I wish the connection with Instagram was easier. You cannot schedules posts to go directly to the platform. You need to have the Buffer app in order to get a reminder on your phone to manually post at the designated time. I will say that Buffer makes it super easy to manually post from the app. They just copy the text, pull the image into IG and you paste the text and hit Share.
- We've also encountered some issues between the app and Instagram reminders. Usually, when we add a new user and they download the app in order to post to Instagram, they do not receive the post notifications. It takes a bit of back and forth and usually everyone has to delete the app in order for this one person to receive notifications. Then we all re-download the app.
- Another disadvantage to the app is that only certain access levels can post directly to Instagram. Some of our team members have the "Approval Required" access level. They can schedule posts for review, but cannot fully post. So if we want a team member with that access level to post to Instagram, they have to either log in through someone with "Full Posting Access" or we have to change their access level.
Buffer Scorecard Summary
Feature Scorecard Summary
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at email@example.com. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
Buffer Customer Size Distribution
|Small Businesses (1-50 employees)||25%|
|Mid-Size Companies (51-500 employees)||19%|
|Enterprises (> 500 employees)||1%|
Buffer Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Buffer Technical Details
|Mobile Application:||Apple iOS, Android|
|Supported Languages:||English, Spanish|