Buffer

Buffer

Customer Verified
Top Rated
About TrustRadius Scoring
Score 7.8 out of 100
Top Rated
Buffer

Overview

Recent Reviews

Reviewer Sentiment

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Awards

TrustRadius Award Top Rated 2022
TrustRadius Award Top Rated 2021

Popular Features

View all 6 features

Content planning and scheduling (62)

8.8
88%

Mobile access (57)

8.3
83%

Campaign success analytics (58)

7.9
79%

Content optimization (55)

7.5
75%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Publish Pro

$15

Cloud
per month

Analyze Pro

$35

Cloud
per month

Analyze Premium

$50

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Features Scorecard

Publishing

8.2
82%

Reporting/analytics

7.9
79%

Account management

8.2
82%

Product Details

What is Buffer?

According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!

Buffer Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Content optimization
  • Supported: Workflow management

Reporting/analytics Features

  • Supported: Campaign success analytics

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
  • Supported: Customization of messages for each social media platform
  • Supported: Suggested media from content that would be shared
  • Supported: Instagram grid preview
  • Supported: Ability to pause social media schedule and publishing
  • Supported: List or calendar view of scheduled social media posts
  • Supported: Email notifications of successful posts, failed posts, and empty queue
  • Supported: Browser extensions to share from anywhere across the web
  • Supported: Content Inbox of RSS feeds
  • Supported: Instagram direct scheduling

Buffer Screenshots

The Buffer dashboardCustomizable posting scheduleTailored PostsList or calendar view of scheduled postsBrowser extensionSocial media analytics

Buffer Video

Buffer - The Social Media Management Tool for Small Businesses

Buffer Integrations

Buffer Competitors

Buffer Customer Size Distribution

Consumers55%
Small Businesses (1-50 employees)25%
Mid-Size Companies (51-500 employees)19%
Enterprises (more than 500 employees)1%

Buffer Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesGlobal
Supported LanguagesEnglish, Spanish

Comparisons

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Frequently Asked Questions

What is Buffer?

Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.

What is Buffer's best feature?

Reviewers rate Content planning and scheduling highest, with a score of 8.8.

Who uses Buffer?

The most common users of Buffer are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Reviews

(1-25 of 82)
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Score 1 out of 10
Vetted Review
Verified User
Review Source
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my experience, we have moved on to use other software for this task that is much more suited and kept current. Personally, I am not a fan and would not really recommend this clunky platform to anyone.
  • Scheduling
  • Alerts
  • Privacy
  • In my opinion, it is outdated.
  • In my experience, it can be barely functional at times.
  • I feel like I can do most of this in other software, even free software.
Personally, I just don't have anything nice to say about it at this time. I mean their site looks nice, and they talk a good game, but face it, in my opinion, there are better, cheaper, and even free alternatives with much more functionality. I believe it was great back in the beginning, but I feel that maybe all the new interfaces with various social media has been hard to keep up with.
In my opinion, it is worthless.
Trigun Prakash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is easy to use, really great for Instagram, and has a lot of great ways to integrate (Canva). I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in one neat place. I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge. What I like about this software is the frequent updates that keep you glued to using this software and remaining a loyal user. Buffer also provides actionable reports to improve social media activities.
  • Its user interface is transparent, allowing us to engage in the use of the software more fully.
  • Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience.
  • Buffer is an amazing social media organizing tool.
  • All the content shared using Buffer can be tracked using custom URLs.
As a small business owner, I don't have a lot of time for my own social media updating. This lets me take care of a month's work of work in one day. Significant benefits of using Buffer are social media management, scheduling, multi-channel posting, and so much more. I saves me lots of time and I can simply click Buffer and go and do something else; Buffer will be working for you in the background
Customer support is very good in Buffer. Whenever I run into problems, they quickly rectify my problems as quick as possible. I like the way they work because it matches my way of doing things, so I overall love the support they provide. It meets all my work needs.
January 19, 2022

BEST FOR SOCIAL HANDLES

Mishka Panwar | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
This platform has helped me achieve significant post coverage and great skills in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to others in some way. It is extremely simple and easy to use social media.
  • Facilitates the sharing of several media formats.
  • Enhances your social media operations.
  • Distribute post across every social media accounts simultaneously.
  • Although I did not find any difficulty using it, yes I think I would like to improve that the maximum no of tasks limited to 10, if we do not have premium membership but it's ok, for that we need to update.
  • Other than that it has been working flawlessly.
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
As I mentioned earlier they provide extremely great support to my problems whenever I run into problems they provide solutions quickly as expected from them and rectify my problems quickly. They have saved me from many of my problems I just loved the support they provide. The technical team of them is very supportive.
Joseph Kahn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.
  • Connects all social accounts in one place
  • Automates posting content when users are best to receive it
  • Helps you engage the right people at the right time
  • Allows to analyze results for better interactions
  • Bundle price accounts for a cheaper fee
  • Allow dynamic hashtag posting per category
Buffer is amazing if you have access to all of your social accounts and you want to syndicate content when those channels are ready to receive the message. Buffer makes this entire process easy and affordable.
Any time I have reached out for help, support was quick and you didn't have to wait overnight for results like most Saas companies.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
  • Establishment of more suitable hours to publish on social media
  • Ease of sending messages to the publication queue through plugins in the internet browser
  • Basic statistics of each publication made
  • You need functions to improve the monitoring of social media channels
  • Statistical data on hashtags
  • Audience analysis of published posts
It is a very interesting tool for entrepreneurs or CEOs of startups who do not have much time to manage social media communication and also have few resources at the beginning of their venture. It can also be convenient for small companies that do not have specific personnel with training in community management and require easy-to-use tools to carry out the basic actions of scheduled publication on social media.
We have not had the need to use technical support, but the information on the blog and the help, as well as the advice it offers, seems very useful for our day to day and improving the work we do with this platform in our team, in your Twitter profile I have seen responses from other users, it seems that they respond well
Score 10 out of 10
Vetted Review
Verified User
Review Source
Buffer is one of [the tools] used in our marketing department. I find Buffer very useful in terms of management of social media accounts. Various features are excellent like scheduling posts, multiple accounts at one place, analytics, I recommend paid use as it offers more features as competitive to free one. Integration is easy, you can use multiple social media accounts at one place.
  • Buffer allows you to monitor multiple social media accounts and also offers detailed analysis of how your posts are performing.
  • Chrome extension of buffer is really helpful.
  • It also offers best time to schedule your posts.
  • It would be better if it allows monitoring for mentions and polling.
  • The images crashed sometimes when posted via scheduling with Buffer.
  • The paid version is bit costly.
In my work area Buffer [is] mostly used to monitor the client data and analysis also it helps me to schedule tasks in one go. It also allows you to create free images which you can use in your posts. The analytics helps me to know performance of the posts. I recommend paid version as it offers you better features than the free one . It is working fine with both desktop and mobile. Support system is also good. If it allows monitoring for mentions that will be an added advantage.
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different departments so using it across the board is seamless and easy. It helps to keep up with a contin[u]ous posting schedule which in turn helps the algorithm.
  • Pre-Scheduling Posts for Social Media.
  • Organizing content for social media.
  • Easy posting without having to be online.
  • Had some trouble s[i]tting up the account due to Facebook.
  • Different layout views would be helpful.
It is a good platform for small organizations and businesses who would like to keep up with a regular posting sc[h]edule without having to be online on each individual platform. I personally tend to get distracted every time I log in Facebook or Instagram and Buffer gives me the opportunity to post without log[ging] in.
I honestly was not in much need of the support of Buffer as everything worked pretty easily and we were able to set it up ourselves. If there are questions there is also lots of advice on common issues online so you might not even need to contact support but you can help yourself.
Alex Chaidaroglou | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using Buffer to schedule some social media posts across Facebook, Twitter and LinkedIn in advance. It's a simple tool that helps you schedule your social media posts and it delivers on its promise.

It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
  • Simplicity
  • Same post across different social media channels
  • Good preview of posts per channel
  • You can't schedule posts with tagged persons or businesses
For simple use scenarios, especially for SMBs, where you just want to sit down, prepare and schedule the social media posts for the month, Buffer can work really well.

Instead of posting manually every other day, every week, or whatever and copy-pasting everything between channels, Buffer does this for you.

It's also very affordable.
I contacted support for some questions the first month of use and they were very accommodating, friendly, easy to work with and quickly addressed my questions.

They were also fast to reply and I remember we only had max 2 email exchanges, it was very easy to get your questions/issue resolved.
Michelle Messenger Garrett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Buffer for my own social media for my business and also for clients. It solves the problem of social media posting when you can't be at the computer or on social media platforms, such as overnight, weekends, and so on. It also helps you post consistently, a problem for some organizations.
  • Buffer is EASY to use! So easy to use every day and to set up in advance. I do have the paid version, but there's a free version, too.
  • Buffer provides good support if you have any questions/issues.
  • Buffer also has an image tool, Pablo, incorporated into it, so you can very easily pull images, add text if desired, and add them to your social media posts.
  • They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
  • They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
  • Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
I find Buffer ideal for my small business. It helps me with my personal branding. I also love it for clients. I have a client I manage social media for, and they're on my Buffer account because I can have up to 10 accounts set up.
It may not be the best fit for someone with no budget for tools though, and I can't speak to the higher-priced version. I have used competitor's tools and find Buffer easier to use, at least on the scale on which I use it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
  • Allows you to schedule you post on multiple platforms at once.
  • Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
  • A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
  • Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
  • One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
  • It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
If you want to post the same post on multiple platforms, then I would genuinely recommend you to go for it because it will make your life easy. Using Buffer actually helps you in various ways, like you do not have to individually at every platform for posting, you can just use it to link your [accounts] to this software and post easily. Even you can also see the response of that post on multiple platforms in a single dashboard... This is the best advantage of this software. It is just I think you have to be well-[informed] about what you are posting and about present trends and hashtags because this software doesn't suggest anything to you but just shows the facts and figures of your posts.
The overall support that this software gives is immensely amazing... Buffer actually is really good when it comes to user experience and deliver what actually the user wants.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
  • There are limitations in its integration with some social networks.
  • It is limited when tagging users in some social channels and making mentions.
  • The mobile app does not have all the features of the web version.
Buffer has been an indispensable resource in our organization to keep our social networks up to date and full of content while tracking the success of our posts. You will be pleased with a tool like Buffer that is as useful as it is easy to use.
So far, I have not had to use the support, but I have noticed that they are always willing to help.
Ameer Hamza | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently use buffer to schedule and automate our social media posts. It's used by our Marketing, HR and Corporate Communication departments. It helps us manage our content calendar for all our social media pages with one easy-to-use dashboard. The analytics feature also helps us understand what kind of content works and what doesn't work.
  • Scheduling
  • Analytics
  • Social media management
  • Posting GIFs is not possible.
  • Posting videos is inconvenient.
  • UX could be better.
Buffer is well suited for those who are looking for a simple user experience without all the bells and whistles. It lets you focus on what's most important, sharing social media posts, analytics and can easily support a small team. It's the best service for people looking to manage social media but does not have a ton of resources to devote to it. If you are looking for a tool that can help you monitor your feeds and track topic searches, you might have to look elsewhere.
I have yet to need support for Buffer. It has worked perfectly for me.
Harsh Hingorani ⚡️ | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Buffer mainly to schedule all our social media posts. It's used by the marketing department.

It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
  • Accurate Scheduling Functionality
  • Social Media Calendar
  • Multiple Users
  • Draft Posts
  • Direct posting functionality for Instagram
  • Content recommendation
  • Advanced social media stats
[Buffer] is best suited for any firm that wants to stay active on social media.

A typical scenario would be - Mr. A who is a social media manager - maintains the content and creative bank every month. If he doesn't uses a tool like buffer, he will end up spending a lot of time scheduling the posts. Using buffer, he can schedule the posts for the entire month.
I have contacted Buffer support thrice. Everytime I contact them, they are very responsive. Some of the team members actually help you till the query is not resolved even if it's out of their scope. Response time of Buffer support emails are within 24 hours usually but sometimes they reply within 48 hours in case of any technical issues.
David Fox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Our social media department uses Buffer to organize, schedule, and post custom content to multiple clients' social media accounts. Once we began posting for more than five clients, it became very difficult to manage all their channels efficiently. Buffer allowed us to have access to everything in one place with an easy-to-use and organize platform for everything we needed to be efficient and effective. Now, we can manage multiple clients with multiple channels and keep track of everything we need to stay on top of everything much easier.
  • Schedule posts.
  • Organize multiple clients.
  • Display past activity all in one place.
  • Set reminders and notify team members.
  • Some channels, like Facebook, have better internal posting systems.
  • We've had some issues with specific video files that Buffer does not handle well.
  • Would be nice if some of the useful FB tools would integrate with the platform.
Buffer has multiple benefits but to focus on the ones we like the most, we'd definitely start with the ability to easily schedule future posts for multiple clients on multiple platforms. We can see everything in one place and get a visual feel for the schedule going forward. Just the time we save from going between platforms is hours per day when managing a lot of clients. Since some of the platforms have useful tools and a better posting platform, we do not use Buffer for everything but it definitely saves us a lot of time for the channels we use it for.
Fortunately, we haven't had many issues with Buffer so we've only needed to rely on support a few times over the past few years. When we have had to use support, it has been quick and easy. Most of our issues have been minor so we do not really have any experience dealing with major issues. When we have had questions or issues, the response has been quick and thorough.
Ronnie Rask | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Currently Buffer is used on a daily basis for scheduling our social media posts across all platforms. Every day my team and I use buffer to create, manage, and publish our social media content on a schedule. We are able to centrally operate our social media plan as a team on a particular schedule.
  • Schedule posts
  • Work as a team in a central location
  • Repeat tasks and posts for content that repeats
  • Team work environment could be improved
  • More social media platforms
  • Content creation ideas would be helpful
My team and I use Buffer across multiple operating systems and devices. We are always able to work together even if we are not located near each other. I'm able to direct the posts and approve posts from any device. So when we are working putting together our work content for the week, we can have easy access to it.
When we started using Buffer, it was very easy to get going quickly. We've never had to use the support. Connecting the platform to all of the social media platforms was very easy. Getting started with Buffer was quick and I've had no need to use the support throughout the process.
Shorombo Mooij | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
I use Buffer to schedule all my content over 5 different channels.
  • Simplicity in scheduling content.
  • Has great Chrome plugin to share directly from any website.
  • Has a great app which makes sharing from your phone super convenient.
  • I really miss a feature that allows to queue content so that I can schedule them later.
  • I would love a calendar view.
  • Copy post to other channels queues.
If you are looking for an easy-to-use social media planner, Buffer is perfect. I found tools like Hootsuite had too many bells and whistles. I love the simplicity of Buffer and it just does the job well. I am not using it to monitor engagement so I can't say much about that.
Score 9 out of 10
Vetted Review
Verified User
Review Source
A constant social media presence is a must for our industry, but being a one-man marketing department on top of other various responsibilities, it is more practical for me to focus my energy and create social media posts at once and schedule them to be sent out in the next few days. Native post scheduling was only available on Facebook across all the social media sites we use, and even then the functionalities are limited at best. This is where Buffer came in and solved the scheduling problem.
  • Supports most major social media websites such as Facebook, Instagram, Twitter, Pinterest, etc.
  • Supports direct posting for Instagram.
  • Drag-n-drop to change the post orders and schedules.
  • Constantly adding new features. Instagram story posting was releasing for example.
  • Transparency throughout the service, pricing/roadmaps, etc.
  • I like how the composer gave us the option to customize the content by platform after common text is finished. This is useful for hashtags, links, etc.
  • The limit for the amount of photos (4) is lower than the native platforms.
For basic post scheduling you really can't go wrong with Buffer. I have tried other similar softwares time and time again but always end up coming back to Buffer. The simplicity in design and general stability are industry-leading in my opinion.

If Instagram is the platform of emphasis, there might be better softwares out there. But Buffer is definitely catching up in the supported features of Instagram.

For marketers looking to promote evergreen content and even categorizing posts, Buffer might not be the tool for you. They used to implement a content library feature for this, but it has since been discontinued.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
  • Good multi-platform scheduling option
  • Easy to track scheduled content in one place
  • If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
  • Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
Buffer is well suited if your client is new to you and not well-versed in the technological sides of social media. It is intuitive and straightforward, which makes it a breeze for most people to use. This is a feature that is well appreciated. It is less appropriate if you have many clients for whom you are managing multiple platforms. The layout is simple, and it can feel restrictive.
The support that Buffer offers is comprehensive and timely. The platform itself is designed in such a way that anticipates potential issues - thus mitigating them before they arrive.
Katie Hecox | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Review Source
Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.

When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
  • Plan and cross post social ideas across multiple platforms
  • Schedule content to release in advance
  • Change preview text and images on platforms — especially Facebook
  • It would be nice if the content calendar planning was more in depth
  • Better collaboration for approvals and feedback
  • AI insights and reporting
Buffer is great if you have lots of clients and post on multiple platforms. Especially if you want to schedule posts in advance or to release at specific times.

It might not be the best tool of you want robust calendar planning with approvals, AI insights, etc. It also might not be the best tool if you only manage social for one or two clients.
Have never had to enlist their support or customer service. However I haven’t had major issues with the platform.
Andrew Folts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
I use Buffer to schedule social media posts for a range of content. I create content on a daily basis, but I normally don't finish it until later in the day (at which point it's too late to post), so Buffer allows me to publish it the next day at the time of my choosing.
  • The UI is pretty simple and straightforward.
  • I love that there's a free tier.
  • I can't use Instagram with Buffer because the mobile app isn't compatible with iPhone 5.
  • The pricing is super-steep for analytics and reply.
It's ok. I liked the interface better than Hootsuite and Buffer has a free tier, which is great while I'm building an audience and not generating profit. I don't love it though and the field is wide open for a better competitor.
Ryan Padgett | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We used Buffer to manage, schedule, and analyze posts on our social media accounts.
  • Simple UI/easy to use.
  • Extremely easy scheduling.
  • Customizable across different social media platforms.
  • Quick and easy setup. From connection to social platform to posting was seamless.
  • Consistent improvements and updates over time.
  • Role-based access
  • Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve.
  • Analytics capabilities weren't great. They offered a basic overview, but not much more.
  • Certain, specialized types of posts (carousel images on Instagram, for example) were not supported.
  • Certain hashtags seemingly weren't supported, unless they were on some unknown list
Buffer is great if you are trying to very simply manage multiple social media accounts from one central location. It can get expensive considering its limited analytics capabilities, capabilities beyond just basic image-copy-link post types, and regular post failures. I could see this being useful for companies with consistent posting schedules and consistent post-types, but not as useful for companies requiring more insightful data or inconsistency in post-type (carousels on Instagram, for example).
Support was great! It was updated frequently, FAQ and forums were great. No complaints here.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Buffer is used in the social media department. It allows us to schedule social media content in advance.
  • Buffer has a very small learning curve.
  • Buffer has a series of apps that work with the original app with loads of benefits.
  • Buffer has great UI and UX.
  • The pricing model allows for users to only pay for what they use.
  • Using all of Buffers features, including analytics and community management, can be very expensive for a small business.
Buffer is great for businesses of any kind from small to large. The lowest plan of $15 is very affordable and gives you exactly what you need. Businesses that Buffer may not be as good for are social media agencies, as the workflows aren't as well developed.
Smrita Rappai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it for social media scheduling at work since we are into digital marketing, then for clients on retainers for social media marketing. Problem tackled - social media marketing management and engagement analysis.
  • Looks beautiful.
  • Easy to use without technical background.
  • Regularly updated features.
  • Pricing is compartmentalized for the whole thing or parts that's used like analytics, community management.
  • Instagram isn't supported strongly in the basic plan.
  • Limiting because of the fewer number of platforms like Blogger.
  • All features together is quite expensive.
I'd recommend it for a one time social media campaign, for a small business, and anyone who cares more of content scheduling and not too much about the performance (analytics) of their posts.
April 08, 2020

Great for nonprofits!

Score 9 out of 10
Vetted Review
Verified User
Review Source
Buffer is used in the nonprofit I work for by the marketing team and a few volunteers. We needed software that could schedule content on a few platforms (Instagram, Facebook, and LinkedIn) while still being affordable.
  • 50% discount for nonprofits
  • The basic plan is very reasonable and so suitable for small budgets.
  • Great UI
  • Simple and easy to use
  • Great analytics
  • As you need more features like "community management" and "analyze", Buffer becomes quite expensive.
Buffer is suitable for organizations of any size. The reason for this is because certain elements are split up for Buffer. This means if you cannot afford the analyze feature or don't want to use it then you don't have to pay for it.
March 18, 2020

I love Buffer!

Score 9 out of 10
Vetted Review
Verified User
Review Source
I have used Buffer for our clients' profiles. It is a great social media scheduling software with affordable pricing. Some of our nonprofit clients get a 30% discount, which really helps them. Buffer helps improve the effectiveness of social media content, provides analytics, and saves time.
  • Social Media Scheduling
  • Analytics
  • Reporting
  • When you need all the features of buffer it gets very expensive.
Buffer is a great option for small businesses and nonprofits. Nonprofits get a discount of 15% and small businesses can use the starter plan of $15, which is very affordable considering how much time it saves. However, for agencies, Agora Pulse is a better option, but much more expensive.