Buffer
Buffer
Buffer
Starting at $15 per month
View PricingOverview
What is Buffer?
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
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Awards
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Popular Features
View all 6 features- Content planning and scheduling (64)8.989%
- Mobile access (59)8.585%
- Campaign success analytics (59)7.777%
- Content optimization (57)6.868%
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Pricing
View all pricingPublish Pro
$15
Cloud
per month
Analyze Pro
$35
Cloud
per month
Analyze Premium
$50
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://buffer.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Buffer?
According to the vendor, Buffer is an intuitive streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. The company has a suite of products for publishing, engagement, analytics, and team collaboration. Products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.
Buffer is a team of real people, aligned in common values. Being a Buffer customer should feel like you have a whole team of people cheering for you. We want to see you succeed on social!
Buffer Features
Publishing Features
- Supported: Content planning and scheduling
- Supported: Content optimization
- Supported: Workflow management
Reporting/analytics Features
- Supported: Campaign success analytics
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: Integration with Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+
- Supported: Customization of messages for each social media platform
- Supported: Suggested media from content that would be shared
- Supported: Instagram grid preview
- Supported: Ability to pause social media schedule and publishing
- Supported: List or calendar view of scheduled social media posts
- Supported: Email notifications of successful posts, failed posts, and empty queue
- Supported: Browser extensions to share from anywhere across the web
- Supported: Content Inbox of RSS feeds
- Supported: Instagram direct scheduling
Buffer Screenshots
Buffer Video
Buffer - The Social Media Management Tool for Small Businesses
Buffer Integrations
- Salesformics
- UpContent
- Zapier
- IFTTT
- Followerwonk
- CoSchedule Marketing Suite
- Mention
- Rival IQ
- Feedly
- Bulk Buffer
- Quuu
Buffer Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | Global |
Supported Languages | English, Spanish |
Frequently Asked Questions
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
Reviewers rate Content planning and scheduling highest, with a score of 8.9.
The most common users of Buffer are from Small Businesses (1-50 employees).
Buffer Customer Size Distribution
Consumers | 55% |
---|---|
Small Businesses (1-50 employees) | 25% |
Mid-Size Companies (51-500 employees) | 19% |
Enterprises (more than 500 employees) | 1% |
Comparisons
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Reviews and Ratings
(367)
Attribute Ratings
Reviews
(1-25 of 84)- Popular Filters
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September 07, 2022
Great tool for the everyday social media poster!
Score 8 out of 10
Vetted Review
Verified User
We used Buffer to manage, schedule, and analyze posts for our social media accounts.
- Simple UI/easy to use.
- Extremely easy scheduling.
- Customizable across different social media platforms.
- Quick and easy setup. From connection to social platform to posting was seamless.
- Consistent improvements and updates over time.
- Role-based access
- Lots of failed posts, which can be due to the social media platform itself, but at times it was easier just to manually post than to problem solve.
- Analytics capabilities weren't great. They offered a basic overview, but not much more.
- Certain, specialized types of posts (carousel images on Instagram, for example) were not supported.
- Certain hashtags seemingly weren't supported, unless they were on some unknown list
August 03, 2022
Buffer is great for small editorial teams
We used Buffer to schedule social posts on Twitter and Facebook. It allowed us to forward plan content for out of office working hours, specific company announcements and other key calendar moments.
- Multi user.
- Calendar scheduling.
- Preview.
- Toggle between FB and Twitter can be confusing.
- Drag and drop scheduling would be useful.
- Could be more in tune with FB algorithm, making suggested posting times, etc.
I have used Buffer to publish social media posts for small businesses. The scheduling features, automation, and tools they have available are useful for planning a social media program. It is a very simple program that offers the ability to schedule posts to go out to multiple platforms at once.
- scheduling
- free trial
- posting times
- more social media networks
February 09, 2022
In my opinion, Buffer is garbage...
Score 1 out of 10
Vetted Review
Verified User
We used to use Buffer to keep up with social media, but in my opinion, they haven't kept up well at all with their competitors. Since my experience, we have moved on to use other software for this task that is much more suited and kept current. Personally, I am not a fan and would not really recommend this clunky platform to anyone.
- Scheduling
- Alerts
- Privacy
- In my opinion, it is outdated.
- In my experience, it can be barely functional at times.
- I feel like I can do most of this in other software, even free software.
January 24, 2022
Easy to succeed with Buffer
Buffer is easy to use, really great for Instagram, and has a lot of great ways to integrate (Canva). I am absolutely in love with the calendar view, seeing all my scheduled posts from all my campaigns in one neat place. I like the publishing capabilities to allow for posting on multiples social media platforms. Anyone can jump in and get started without having a lot of technical knowledge. What I like about this software is the frequent updates that keep you glued to using this software and remaining a loyal user. Buffer also provides actionable reports to improve social media activities.
- Its user interface is transparent, allowing us to engage in the use of the software more fully.
- Buffer is something I used both personally and professionally. Using Buffer, I scheduled blog posts and tweets to create awareness among my audience.
- Buffer is an amazing social media organizing tool.
- All the content shared using Buffer can be tracked using custom URLs.
January 19, 2022
BEST FOR SOCIAL HANDLES
Score 10 out of 10
Vetted Review
Verified User
This platform has helped me achieve significant post coverage and great skills in content programming on any social network, it offers an easier way to approve or deny things when they are in different locations, I have also been able to efficiently control our accounts active and keep them always up to date, it also helps a lot that it is cheaper compared to others in some way. It is extremely simple and easy to use social media.
- Facilitates the sharing of several media formats.
- Enhances your social media operations.
- Distribute post across every social media accounts simultaneously.
- Although I did not find any difficulty using it, yes I think I would like to improve that the maximum no of tasks limited to 10, if we do not have premium membership but it's ok, for that we need to update.
- Other than that it has been working flawlessly.
November 04, 2021
A great and easy tool to manage your social media on autopilot!
Buffer is an easy-to-use web tool to help you create connections with social tools and constituents. It makes it easy to post and connect with real users in an automated way that is more human-like. It helps you reach more people with less effort.
- Connects all social accounts in one place
- Automates posting content when users are best to receive it
- Helps you engage the right people at the right time
- Allows to analyze results for better interactions
- Bundle price accounts for a cheaper fee
- Allow dynamic hashtag posting per category
November 03, 2021
A classic tool that is always essential in social media work
We use Buffer in the social media marketing department, it allows us to easily maintain the publication activity according to our planned publication schedule, as we monitor interesting content for our audience, we send it to a buffer so that it is published at the right time. It is one of our essential tools at a corporate level and also at a private level since it helps us to keep our personal accounts active.
- Establishment of more suitable hours to publish on social media
- Ease of sending messages to the publication queue through plugins in the internet browser
- Basic statistics of each publication made
- You need functions to improve the monitoring of social media channels
- Statistical data on hashtags
- Audience analysis of published posts
June 21, 2021
For all your social media needs use BUFFER.
Buffer is one of [the tools] used in our marketing department. I find Buffer very useful in terms of management of social media accounts. Various features are excellent like scheduling posts, multiple accounts at one place, analytics, I recommend paid use as it offers more features as competitive to free one. Integration is easy, you can use multiple social media accounts at one place.
- Buffer allows you to monitor multiple social media accounts and also offers detailed analysis of how your posts are performing.
- Chrome extension of buffer is really helpful.
- It also offers best time to schedule your posts.
- It would be better if it allows monitoring for mentions and polling.
- The images crashed sometimes when posted via scheduling with Buffer.
- The paid version is bit costly.
June 13, 2021
Post more in less time.
We use Buffer in my organization for social media management in the whole company. As we are a small company we do not have different departments so using it across the board is seamless and easy. It helps to keep up with a contin[u]ous posting schedule which in turn helps the algorithm.
- Pre-Scheduling Posts for Social Media.
- Organizing content for social media.
- Easy posting without having to be online.
- Had some trouble s[i]tting up the account due to Facebook.
- Different layout views would be helpful.
June 08, 2021
A simple social media planner ideal for SMBs
We are using Buffer to schedule some social media posts across Facebook, Twitter and LinkedIn in advance. It's a simple tool that helps you schedule your social media posts and it delivers on its promise.
It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
It is being used by the marketing department. Social media is not a core part of our business, but it helps us post some posts across all 3 channels at the same time, with minimal effort and no copy-pasting.
- Simplicity
- Same post across different social media channels
- Good preview of posts per channel
- You can't schedule posts with tagged persons or businesses
June 06, 2021
Buffer makes posting consistently on social media SO much easier! It's like the crock pot of social media.
I use Buffer for my own social media for my business and also for clients. It solves the problem of social media posting when you can't be at the computer or on social media platforms, such as overnight, weekends, and so on. It also helps you post consistently, a problem for some organizations.
- Buffer is EASY to use! So easy to use every day and to set up in advance. I do have the paid version, but there's a free version, too.
- Buffer provides good support if you have any questions/issues.
- Buffer also has an image tool, Pablo, incorporated into it, so you can very easily pull images, add text if desired, and add them to your social media posts.
- They took away the optimal timing feature, which I used and found valuable. I was never sure why they completely removed it, but they should bring it back.
- They took some of the features that were free and put them in the paid version. Granted, it's not terribly expensive ($100/year), but it felt a little like pulling the rug out from under some of the users.
- Better reporting/analysis would be nice. I see they've added an analysis tool, but it's another $50/month.
As I am a part of the marketing team and I look after the digital presence of my company, Buffer has really helped me out with that. After designing the uploading part has become so easy, in a single go I can post on different platforms. As I use various platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest... this platform has really helped me to [keep] up with that.
- Allows you to schedule you post on multiple platforms at once.
- Not only just posting, you can also see the response of the posts on the multiple platforms on a single dashboard...which is actually one of my favourite features.
- A single dashboard of response helps me a lot to analyse my digital strategies and to make what is actually working and whatnot.
- Helps to check the engagement level of the posts through which we can analyse and set up new strategies for future perspective.
- One [improvement] I would say is that I feel is that there is no research-oriented option like I cannot get to know the trending hashtag n other trending searches.
- It is just for posting and sharing analysis of the post... [It] does not really help [by suggesting] what is trending which can actually help to boost the post organically.
Thanks to Buffer, we have been able to plan content publication to our social channels in advance and always stay updated while saving time. Buffer has also been useful for tracking the success of our posts to give us an idea of what we are doing well and what needs to be improved in our content.
- I can plan and publish content on social channels.
- Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
- It has a special price; it is pretty affordable.
- It has the possibility of integrating with other tools to improve its functions.
- There are limitations in its integration with some social networks.
- It is limited when tagging users in some social channels and making mentions.
- The mobile app does not have all the features of the web version.
May 26, 2021
Best tool for small organisations
We currently use buffer to schedule and automate our social media posts. It's used by our Marketing, HR and Corporate Communication departments. It helps us manage our content calendar for all our social media pages with one easy-to-use dashboard. The analytics feature also helps us understand what kind of content works and what doesn't work.
- Scheduling
- Analytics
- Social media management
- Posting GIFs is not possible.
- Posting videos is inconvenient.
- UX could be better.
May 25, 2021
The Only Scheduling Tool That You Need
We use Buffer mainly to schedule all our social media posts. It's used by the marketing department.
It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
It helps us save time and extra effort of manually going to each and every social media platform and posting content. The fact that multiple users can use it, helps us streamline the maker and checker process so that nothing goes wrong.
- Accurate Scheduling Functionality
- Social Media Calendar
- Multiple Users
- Draft Posts
- Direct posting functionality for Instagram
- Content recommendation
- Advanced social media stats
Our social media department uses Buffer to organize, schedule, and post custom content to multiple clients' social media accounts. Once we began posting for more than five clients, it became very difficult to manage all their channels efficiently. Buffer allowed us to have access to everything in one place with an easy-to-use and organize platform for everything we needed to be efficient and effective. Now, we can manage multiple clients with multiple channels and keep track of everything we need to stay on top of everything much easier.
- Schedule posts.
- Organize multiple clients.
- Display past activity all in one place.
- Set reminders and notify team members.
- Some channels, like Facebook, have better internal posting systems.
- We've had some issues with specific video files that Buffer does not handle well.
- Would be nice if some of the useful FB tools would integrate with the platform.
May 21, 2021
Best affordable means of social media scheduling
Currently Buffer is used on a daily basis for scheduling our social media posts across all platforms. Every day my team and I use buffer to create, manage, and publish our social media content on a schedule. We are able to centrally operate our social media plan as a team on a particular schedule.
- Schedule posts
- Work as a team in a central location
- Repeat tasks and posts for content that repeats
- Team work environment could be improved
- More social media platforms
- Content creation ideas would be helpful
I use Buffer to schedule all my content over 5 different channels.
- Simplicity in scheduling content.
- Has great Chrome plugin to share directly from any website.
- Has a great app which makes sharing from your phone super convenient.
- I really miss a feature that allows to queue content so that I can schedule them later.
- I would love a calendar view.
- Copy post to other channels queues.
A constant social media presence is a must for our industry, but being a one-man marketing department on top of other various responsibilities, it is more practical for me to focus my energy and create social media posts at once and schedule them to be sent out in the next few days. Native post scheduling was only available on Facebook across all the social media sites we use, and even then the functionalities are limited at best. This is where Buffer came in and solved the scheduling problem.
- Supports most major social media websites such as Facebook, Instagram, Twitter, Pinterest, etc.
- Supports direct posting for Instagram.
- Drag-n-drop to change the post orders and schedules.
- Constantly adding new features. Instagram story posting was releasing for example.
- Transparency throughout the service, pricing/roadmaps, etc.
- I like how the composer gave us the option to customize the content by platform after common text is finished. This is useful for hashtags, links, etc.
- The limit for the amount of photos (4) is lower than the native platforms.
May 18, 2021
Buffer - no nonsense strategy implementation.
Buffer is used across the whole organization as a way to manage, upload, and schedule social media for our clients. It helps us manage our workflow, avoid task bottlenecks as well as analyze our outputs so that we may best adapt our strategy for our clients online. The Instagram stories analysis and report system allow us to adjust our strategies according to where its strengths and weaknesses are.
- Good multi-platform scheduling option
- Easy to track scheduled content in one place
- If you want to change a post that has been scheduled across a few social platforms, you can't. This is a feature I would like to see updated.
- Sometimes scrolling down to see what has been scheduled is tedious. I would like to see a calendar view.
May 17, 2021
Nice tool for small agency
Buffer is a tool used by our digital marketing team. Over the years, depending on the ebb and flow of our client’s needs, we have used Buffer to plan and schedule social media posts.
When we manage social for many clients, it becomes a much more necessary tool. However, when we only have a few running social, we have found it easier to post on the fly and work outside of buffer.
- Plan and cross post social ideas across multiple platforms
- Schedule content to release in advance
- Change preview text and images on platforms — especially Facebook
- It would be nice if the content calendar planning was more in depth
- Better collaboration for approvals and feedback
- AI insights and reporting
I use Buffer to schedule social media posts for a range of content. I create content on a daily basis, but I normally don't finish it until later in the day (at which point it's too late to post), so Buffer allows me to publish it the next day at the time of my choosing.
- The UI is pretty simple and straightforward.
- I love that there's a free tier.
- I can't use Instagram with Buffer because the mobile app isn't compatible with iPhone 5.
- The pricing is super-steep for analytics and reply.
July 29, 2020
Easy to use and affordable
Buffer is used in the social media department. It allows us to schedule social media content in advance.
- Buffer has a very small learning curve.
- Buffer has a series of apps that work with the original app with loads of benefits.
- Buffer has great UI and UX.
- The pricing model allows for users to only pay for what they use.
- Using all of Buffers features, including analytics and community management, can be very expensive for a small business.
July 29, 2020
Phew, it's Buffer...
We use it for social media scheduling at work since we are into digital marketing, then for clients on retainers for social media marketing. Problem tackled - social media marketing management and engagement analysis.
- Looks beautiful.
- Easy to use without technical background.
- Regularly updated features.
- Pricing is compartmentalized for the whole thing or parts that's used like analytics, community management.
- Instagram isn't supported strongly in the basic plan.
- Limiting because of the fewer number of platforms like Blogger.
- All features together is quite expensive.