Reviews (1-25 of 56)
- It allows multiple social platforms to be used at once. For our university specifically, we have Twitter, Facebook, and Instagram that we use as our main accounts and it allows us to be able to post and custom tailor to each one of these social media platforms.
- Buffer also has a pretty robust analytics section of the site (paid) that allows users to see details about the posts we have going up and the interactions we are having with them. This allows us to make educated decisions in regard to our social media planning and strategy.
- With the exception of the paid analytics portion of Buffer, it is honestly cost-effective for us. It offers more for the dollar amount than any other social media scheduling platform that we have used in the past.
- One of the biggest areas for us that buffer has some room for improvement is with Instagram. It does not always automatically push to Instagram and we have to manually do it once the post attempts to go up automatically.
- I would also like to see an area built into Buffer that is similar to AirTable. We use AirTable to plan out our calendar of social posts and content. It would be nice to have it as an all-in-one platform.
- Another small area that I would have different about buffer would be to have different tiers of pricing for the analytics portion of the platform. As a small university, it is hard for us to justify paying the $50 per month price tag for our analytics.
It would be less appropriate for a company that does not have the need to plan out a cadence of posts and they are more organically driven social. It is also not suited for social media stories.
- Buffer connects multiple platforms well, linking Twitter and Facebook especially well.
- Buffer is quick to respond to industry innovations, adding scheduled Instagram posts as soon as it was available.
- Buffer's free access proves useful to budget-conscious departments and employers.
- Buffer communicates with Instagram, but only for business accounts. Because most of our accounts are qualified as personal, not business, this missing functionality poses a problem.
- Buffer easily schedules Facebook and Twitter, but there's no way to type the post once and select both platforms. I would like to see these more connected.
- I would like Buffer to make it easier to link multiple Facebook pages or Twitter accounts to the same email.
- The Chrome Extension-- I LOVE being able to navigate to, say, a blog post I want to share later today or an event page I want to share next week, then click the little Buffer button on my browser window and write/schedule unique posts for each of our social media channels. It's so convenient.
- Scheduling (and rescheduling)-- The interface from the Buffer website itself is really great for scheduling posts to go out to different channels at different times (custom or pre-selected), and also to reorganize the order and timing of your posts on each channel, as needed.
- Re-Buffer-- You can see your top performing posts and easily "re-buffer" them to use in the future. So helpful!
- Analytics-- The analytics on the Pro plan are limited at best. You can simply review your posts from the past 30 days, but you can't access any analysis (or even simple tallying of Likes, Shares, etc.) without upgrading to the Premium or Business plans, which are otherwise more than we need at the moment.
- Publish+Reply+Analyze-- It's a bit tedious to have these basic social media functions/tools separated out as three distinct products, as well as overkill for a small nonprofit without a dedicated social media team. I imagine each tool is good at its job if you need 'em.
- Linking to Accounts-- Buffer seems to lose touch with Facebook and LinkedIn somewhat frequently. It's vaguely annoying but very simple to fix, so I just roll with it.
- Post the same content across different channels with a few clicks.
- Scheduling posts ahead of time for the whole week for example.
- Integration with many platforms makes it easy to review how posts have been performing.
- Provides an app so you can everything on the go as well.
- The Instagram scheduling still doesn't work for us and never has, it always gives an error.
- The pricing structure is not clear and some features have hidden added costs.
- Free version is now more limited than it was before.
- Great for posting on multiple social media channels from the same platform.
- Visibility to posts performance allowing for optimizations.
- Issues with Instagram integration.
- Limited analytics for the free version.
- It simplifies the process of programming social media posts via automation.
- It allows the user to design posts for social media easily.
- At times it's hard to keep up with all the new releases, updates, and add on's. More engagement from Buffer to the end would help.
- An online storage of images used, which can be used for future posts.
- The UI is pretty simple and straightforward.
- I love that there's a free tier.
- I can't use Instagram with Buffer because the mobile app isn't compatible with iPhone 5.
- The pricing is super-steep for analytics and reply.
- Queue-based social content scheduling.
- Useful analytics data for determining content strategy.
- Reduce the gap between the cost of your lowest-paid plan and business plans with much-improved features.
- Bring back insights about a social account's most impactful posting times.
- Scheduling social media posts
- Managing multiple social media accounts
- Provide great analytics on social media posts through Buffer
- Scheduling not as easy as other platforms.
- Unable to resize images within application when they are outside the constrained limits.
- Scheduling on your smartphone and online platform is a different experience for the user.
- The layout of Buffer is super user-friendly! I especially love the calendar view. It does everything I need it too without cluttering my windows.
- Buffer's app integration is exceptional and sends push notifications if connections to social accounts ever break, or if my queue is empty.
- Their plan options are great and it's easy to upgrade when the need arises.
- I'd like to see the calendar view option for the free version. I understand having premium-only options like analytics, replying, etc., but the queue should have multiple views.
- There are a few bugs that I've noticed recently in composing a post where the cursor will jump around, making it hard sometimes to write a post quickly.
- You used to be able to tag Instagram profiles, but now that functionality is no longer available. It definitely adds more time having to manually go to Instagram to find the profile rather than just having it in Buffer. I wish that option returned.
- Posting onto various social media platforming and still having a full set of features as if you were on the platform natively- tagging other accounts, posting pics, etc
- Being able to filter out mentions and potential responses based on what you prioritize and respond accordingly
- Simple onboarding
- We liked it better when all features -- posting, replying, reporting -- were all in one paid subscription. But I understand why they changed it.
- They could make it easier what features are included in what pricing tier.
- Better integrations within reporting to try and better track ROI for ecommerce sites.
- Excellent interface.
- Affordable pricing for small organizations.
- Great scheduling tools.
- Integration with popular social media sites.
- Our only complaint is that we can't use the functionality that Twitter offers, including polls, gifs, location sharing, etc.
- Helps us schedule social posts across 10 different social media accounts
- Makes creating posts easier since we can simply login to buffer, instead of logging in and posting in each service
- Provides basic analytics so we can see a birds eye view of post performance
- We use Buffer's Publish product. While it has basic analytics, we wish it had more. We'd be willing to pay more for it, but not as much as it costs to add-on their Buffer Analyze product.
- As mentioned above, we are currently not using the Buffer Analyze product. It is difficult for us to really grasp what it provides from what is displayed on the Buffer website. There doesn't seem to be a single screenshot of the Analyze product at the time of me writing this review.
- The UI is fine, but is starting to feel a little dated when used on desktop displays, as the interface is quite narrow.
- Post scheduling is easy, whether you're doing weeks or days ahead.
- Buffer makes it easy to post across multiple social platforms but tailor each one for where it's going, saving a lot of time.
- Buffer tries hard to stay up with current social platforms and trends by updating and adding new platforms pretty often.
- Price can be high for small business, especially if you don't use it a lot.
- Not everything can be done through Buffer. Several platforms (Instagram, Twitter) have limitations on what exactly you can post through Buffer and sometimes you still end up having to go to the post on the platform and edit to add tags or actually hit post on the draft it gives you. It still speeds it up over having to go to each platform separately, but just learning the quirks can take time.
- Keeps track of hashtags so you don't have to store them in a separate spreadsheet.
- Creates ease by providing the ability to schedule posts in advance.
- Separates each platform so you can view posts separately from each other.
- Not able to post to multiple pages at one time.
- No easy way to reuse old content.
- I don't like how you have to pay for each section of the buffer separately. I understand some people may not use those sections and it makes more sense financially, but for those of us who do it doesn't make much sense.
- I wish you could separate by the company so you can easily identify which pages belong to which client if you are an agency like I am.
- Supports most major social media websites such as Facebook, Instagram, Twitter, Pinterest, etc.
- Supports direct posting for Instagram.
- Drag-n-drop to change the post orders and schedules.
- Constantly adding new features. Instagram story posting was releasing for example.
- Transparency throughout the service, pricing/roadmaps, etc.
- I like how the composer gave us the option to customize the content by platform after common text is finished. This is useful for hashtags, links, etc.
- The limit for the amount of photos (4) is lower than the native platforms.
If Instagram is the platform of emphasis, there might be better softwares out there. But Buffer is definitely catching up in the supported features of Instagram.
For marketers looking to promote evergreen content and even categorizing posts, Buffer might not be the tool for you. They used to implement a content library feature for this, but it has since been discontinued.
- Social media scheduling.
- Easy to use.
- Buffer has a lot of other apps and extensions that they have created to work with Buffer.
- They are constantly improving and adding new features/updates.
- Reporting isn't as extensive as we would like it to be.
- It doesn't work with all social media platforms. eg: Pinterest.
- Social media management.
- Buffer is constantly adding new features (faster than it's competitors).
- The interface is clean, simple, and so easy to use.
- It lacks the full features that competitors like Agora Pulse have. For example, social listening.
- I like the content calendar's look and feel.
- I like the interface for posting. It is intuitive and clear.
- I like the analytics for initial overview but not for in-depth research.
- It was sometimes buggy and the post wouldn't be on the calendar.
- The analytics are a little bare.
- I wish there was a preview for the post for all channels.
- Social media scheduling
- Social media posting
- Customer service - they are quick to respond, but not quick to diagnose
- Errors - there seem to be errors posting at least once a day, with no reason as to why
- Social media scheduling and planning tools
- Reporting and analytics
- Always improving & innovative (lots of updates per year)
- User-experience could be sleeker/more stylish.
- Weak social media from Buffer to offer extra advice and tips in the market.
- Reporting is limited for Instagram (however this is the case for all social media schedulers).
Buffer Scorecard Summary
Feature Scorecard Summary
- Has featureFree Trial Available?Yes
- Has featureFree or Freemium Version Available?Yes
- Does not have featurePremium Consulting/Integration Services Available?No
- Entry-level set up fee?No
Here are the prices of our various plans: Pro: $15/month Small Business: $99/month Medium Business: $199/month Large Business: $399/month Enterprise: Feel free to get in touch with us at firstname.lastname@example.org. All plans can be paid on either a monthly or yearly basis. If you choose to pay yearly, you would receive a 15% discount, which works out to be approximately two months free per year.
Buffer Customer Size Distribution
|Small Businesses (1-50 employees)||25%|
|Mid-Size Companies (51-500 employees)||19%|
|Enterprises (> 500 employees)||1%|
Buffer Support Options
|Free Version||Paid Version|
|Video Tutorials / Webinar|
Buffer Technical Details
|Mobile Application:||Apple iOS, Android|
|Supported Languages:||English, Spanish|