Built In
What is Built In?
Built In is an employer branding and Recruitment Marketing platform designed to expand enterprise employer visibility, track AI-driven search presence, publish recruitment content, and connect talent acquisition teams with specialized technology professionals.
Key Capabilities
- Employer Brand Profile Hosting: Provides customized company landing pages featuring employee testimonials, tech stack details, company culture documentation, benefit summaries, and active job listings.
- AI & Search Engine Visibility Analytics: Measures employer brand discoverability across search engines and conversational AI models, evaluating prompt-level brand presence, sentiment, and competitive share of voice.
- Targeted Job Distribution: Publishes open positions to specialized regional and national technology job boards, matching job requirements against registered candidate profiles.
- Recruitment Content Publishing: Produces and distributes sponsored articles, company culture spotlights, and engineering team profiles to drive passive candidate attraction.
- ATS Data Synchronization: Connects via Application Programming Interfaces (APIs) with enterprise ATS platforms—including Greenhouse, Lever, Workday, and SmartRecruiters—to automate job feed ingestion and candidate application routing.
- Candidate Analytics & Sourcing: Tracks candidate engagement metrics, profile views, content interactions, and application conversion rates across recruitment campaigns.
Audience & Use Cases
- Audience: Talent Acquisition Directors, Enterprise Recruiters, Employer Brand Managers, and Human Resources (HR) Growth Leads.
- Use Case: Building tech-focused employer brand equity, tracking company visibility in AI search responses, sourcing specialized software engineering and technology talent, and driving inbound candidate applications.
Technical Specifications
- Deployment Model: Cloud-based Software as a Service (SaaS).
- ATS Integrations: Greenhouse, Lever, Workday, SmartRecruiters, iCIMS, Jobvite.
- Data Ingestion: Automated XML and JSON job feed synchronization via ATS webhooks.
- Analytics Capability: Real-time dashboard tracking traffic sources, candidate referral paths, and brand engagement metrics.
Categories & Use Cases
Videos
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Built In?
Built In offers a web platform for companies to post jobs and display their company culture. Built In's services for companies include unlimited job listings, branded content, featured job placement, and a Premium Employer Profile service.
What are Built In's top competitors?
Glassdoor.com and Indeed Employer Branding Hub are common alternatives for Built In.