TrustRadius: an HG Insights company

Campayn

Score8 out of 10

5 Reviews and Ratings

What is Campayn?

Campayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

Top Performing Features

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.6

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 8

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.3

Areas for Improvement

  • Triggered drip sequences

    The software allows users to set up automatic / drip email campaigns triggered by certain events.

    Category average: 8

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

  • Custom reports

    Users can create custom reports.

    Category average: 7.3

A great email marketing tool for product promotion and newsletters

Pros

  • This software provides a variety of pre-loaded email templates that help us to create attractive emails.
  • Its email editing tool is very easy to operate. It doesn't require great technical knowledge.
  • Its dashboard is very clean and easy to understand. Users can navigate every feature easily.
  • It helps us to send digital brochures also.

Cons

  • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
  • I found less segmentation options for contacts. It should be slightly more.
  • Its customer service is not very active and quick. It takes lot of time.

Return on Investment

  • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
  • It helps us to increase our customer base by adding sign-up forms in our emails.
  • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.

Alternatives Considered

Twilio SendGrid Marketing Campaigns

Other Software Used

Google Forms, Dropbox, Zoom, ZoomInfo, Microsoft Office 2016, Adobe Acrobat DC

Excellent tool for designing responsive email campaign.

Pros

  • The user interface of this software is very attractive. It helps users navigate the website easily.
  • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
  • It also provides free email templates which can be edited as per the requirement.

Cons

  • Its reporting feature doesn't give a detailed analysis of the campaign.
  • Mobile optimization of emails is not satisfactory.

Return on Investment

  • It helps me to retain my old clients by providing them investment information at the right time and through those clients, I get new clients as references.
  • Last month we achieved our sales target. We got quality leads from our promotional campaigns through this software.
  • It helped us increase our subscriber base by 10 in the last month.

Other Software Used

Adobe Acrobat DC, Google Drive, TeamViewer, Canva, Smallpdf, Constant Contact, MailerLite, Zoho Campaigns, Google Forms, Moosend