Primarily, the marketing department uses this software in my company. In the sales department, I occasionally use this software for client interaction purposes. The marketing department usually sends promotional email campaigns from this tool. It helps them generate quality leads for business.
I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
Personally, I liked this software for sending newsletters. I usually prefer it for this purpose only. It helps me to provide market insights to my clients through regular newsletters. My marketing department is getting a good response on promotional campaigns through this software.