Camtasia- Easy to learn, use, adopt and produce
Use Cases and Deployment Scope
The product helps for easy capture of screen content, as well as the recording of audio overtop. Camtasia has great editing features that allow for quick and user friendly production of video content.
This is used throughout the business for:
- marketing content
- sales content
- training content
- software support content
Pros
- Easy screen recording overlay
- Great editing tools
- Multiple production formats available
- Quick to adopt and understand how to use
Cons
- Slow and Sluggish to load
- Increased variety of annotations and other editing options
- Process in which projects and clips are stored in a folder can be cumbersome. Takes some getting used to understanding how it saves component clips vs the whole project
Return on Investment
- Increased Opportunites
- Enhanced the quality of sales opps
- Increased the adoption time for product learning internally








