Certain Event Automation Software

Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible event ROI.

According to the vendor, key benefits and differentiators include:

1. Capture buying signals to increase conversions
2. Inform future sales and marketing decisions
3. Grow sales pipeline and accelerate the sales cycle
4. Improve overall marketing performance