CleverTap

CleverTap is a cloud-based Mobile Marketing and customer engagement platform designed for consumer-facing enterprise brands. The platform unifies real-time customer data, behavioral analytics, and artificial intelligence (AI) predictive models to help marketing teams build personalized, multi-channel engagement strategies across mobile applications, web, email, SMS, and messaging channels.

Acquisition & Brand Consolidation (Leanplum Integration)

CleverTap acquired mobile marketing and personalization platform Leanplum in May 2022, subsequently integrating Leanplum's multi-channel engagement, A/B testing, and mobile personalization technologies into the unified CleverTap platform. As part of this brand consolidation, standalone Leanplum services were sunsetted, and its customer base was migrated to CleverTap. Consequently, historical user reviews and research data from Leanplum have been merged into this listing; some older reviews may reference Leanplum branding, features, or legacy interface components.

Unified Customer Data & Behavioral Analytics

CleverTap incorporates a real-time data layer that aggregates user profile demographics, device identifiers, behavioral event logs, and interaction histories into unified customer profiles. The platform features advanced analytics modules—including Funnels, Pivots, and Flows—allowing marketers to track how users progress from onboarding through engagement and monetization to churn, correlate billions of data points, and identify conversion pathways across user segments.

Omnichannel Campaign Orchestration & Personalization

The platform enables automated campaign orchestration across push notifications, in-app messaging, SMS, email, web popups, and messaging applications. Marketers build automated customer journeys using visual workflow builders (Flows) that trigger targeted messages based on real-time user actions, preferences, and behavioral segments. The platform includes automated Uninstall Tracking to identify user churn signals and trigger personalized win-back campaigns.

Predictive AI & Experimentation (CleverAI)

Through its embedded CleverAI engine, CleverTap delivers predictive customer insights, optimal send-time prediction, automated content generation, and dynamic segmentation. The platform supports A/B testing and multivariate experimentation, enabling marketing teams to test message variations, evaluate campaign performance, and optimize customer lifetime value (LTV).

Platform Architecture & Enterprise Security

CleverTap is delivered as a cloud-native Software-as-a-Service (SaaS) platform built on a real-time database architecture. The platform maintains compliance with SOC 2 Type II, ISO 27001, General Data Protection Regulation (GDPR), and Health Insurance Portability and Accountability Act (HIPAA) standards.