CleverTap

Score7.8 out of 10

36 Reviews and Ratings

What is CleverTap?

CleverTap is a cloud-based Mobile Marketing and customer engagement platform designed for consumer-facing enterprise brands. The platform unifies real-time customer data, behavioral analytics, and artificial intelligence (AI) predictive models to help marketing teams build personalized, multi-channel engagement strategies across mobile applications, web, email, SMS, and messaging channels. CleverTap acquired mobile marketing and personalization platform Leanplum in May 2022, subsequently integrating Leanplum's multi-channel engagement, A/B testing, and mobile personalization technologies into the unified CleverTap platform. As part of this brand consolidation, standalone Leanplum services were sunsetted, and its customer base was migrated to CleverTap. Consequently, historical user reviews and research data from Leanplum have been merged into this listing; some older reviews may reference Leanplum branding, features, or legacy interface components.

Categories & Use Cases

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Screenshot of CleverTap Mobile App Dashboard

Screenshot of CleverTap Create New Push Notifications

Screenshot of CleverTap Segmentation Reports

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Screenshot of CleverTap Mobile App Dashboard

Vallardo Alarcon

CMO (Chief Marketing Officer) in Marketing at Olsa Tools (11-50 employees)

Use Cases and Deployment Scope

I use it to launch Whatsapp, Push notifications and SMS to our existing base of customers, in order to enhance the commercial results of our company. It allowed us to easily create segments within our database, and to schedule campaigns on a daily basis for different areas of the company. It really allowed us to ramp up our communication with our customers.

Pros

SMS
Push Notifications
Segmentation of Customers

Cons

Identifying customer behavior
Ease of use for new users
Tutorials

Most Important Features

Scheduling of Campaigns
Preview of Push notifications
Multi level approval process

Return on Investment

+ 30% open rate for push notifications
+3% Conversion rate
+20% ROI for Growth

Other Software Used

Asana, Klaviyo, Notion

Manan Shah View profile

Senior Manager - Digital Campaigns in Marketing at Angel One (1001-5000 employees)

Use Cases and Deployment Scope

Clevertap is primarily used for sending omnichannel campaigns, Segmentation, and Retention initiatives. It is also used for drip campaigns, trigger-based campaigns, and personalization initiatives.

Pros

Omnichannel journeys.
App Analytics.
Campaigns.
Marketing Automation.

Cons

Flexibility of keeping more data.
WhatsApp for business Integration.
Email domain reputation management.

Most Important Features

Journeys.
Dashboards.
Customer profile information.

Return on Investment

Increased engagement.
Increased activation.
Reactivation.

Alternatives Considered

Netcore Smartech, MoEngage and Adobe Campaign

Other Software Used

Netcore Smartech, Infobip, Qubole

Verified User

Manager in Marketing (51-200 employees)

Use Cases and Deployment Scope

We use Clevertap for behavioral analytics and customer engagement. We create targeted campaigns for specific segments, analyze campaign performance and take marketing decisions based on the engagement data. We intend to use it extensively but there are constraints with respect to many features not up to the mark OR due to broken features. However, the combination of SMS, Email, Push and In-App notifications make it a good tool to have.

Pros

Multi-platform engagement
Funnel Data
Marketing automation options

Cons

Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

Most Important Features

Notifications
Funnel Analysis
SMS & Email Integrations
Boards

Return on Investment

Positive: Saves manual work with automation.
Positive: Helps in realtime marketing.
Negative: Messes up with your data, can't rely completely.

Other Software Used

AppsFlyer, Kaleyra, Metabase

Manjeet Singh View profile

Senior Manager - Engineering in Engineering at Hike Messenger (51-200 employees)

Use Cases and Deployment Scope

Leanplum was used by both our client and server teams to run various A/B experiments. We used Leanplum to run A/B experiments on Android, iOS, and server. It helps us take advantage of a greater variety of the options available to us, which ultimately made our application work well for our users.

Pros

Leanplum is one of top tools available for A/B experimentation
It also helps in growth by running various campaigns
Data integration from Leanplum to data warehouse is very easy

Cons

Variable sync issues on client
Client integration seems easy but it's not very intuitive
Multiple issues on iOS integration and SDK issues
Cost is quite high

Most Important Features

A/B experimentation was the top feature we used in Android, iOS, and server
Used for various re-engagement campaigns through notifications

Return on Investment

It helps us build the right features for our users with the help of A/B experimentation
Re-engagement notifications help us keep company data metrics

Alternatives Considered

Firebase

Other Software Used

Slack, BigTable

Verified User

Director in Customer Service (201-500 employees)

Use Cases and Deployment Scope

We use CleverTap for event tracking for our users. Helps in building cohorts for push notifications and other action items. Our support team uses CleverTap to identify & troubleshoot issues.

Pros

Event tracking
User profiles
Cohorts based on attributes
Visualisation of data

Cons

The UI certainly needs improvement, not on par with the competitors
Tool is also buggy/clunky at times

Return on Investment

CleverTap is not as expensive as some of the competitors in the market. - Positive
Some of the bugs have led to us not being able to capture some user events - negative

Alternatives Considered

Mixpanel and MoEngage

Other Software Used

MoEngage, Mixpanel

Mixpanel

Localytics

WebEngage

CleverTap

What is CleverTap?

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CleverTap Reviews

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