Colateral

Currently 80% of retail purchases still happen in-store. This offers an opportunity for retailers and brands to drive revenues by getting their in-store advertising right. Colateral automates in-store marketing to reduce waste and increase advertising effectiveness.

Create dynamic store profiles
Maintain store information, including fixtures, fittings, and features of every store. Enable store teams to maintain information with Colateral's auditing app, so if something changes in stores, it's updated in the database.

Streamline Campaign Management

Create campaigns and automatically allocate the right materials to the right stores. This saves time planning campaigns by automating in-store campaign management from briefing to execution, allowing users to plan omnichannel campaigns, review artwork, and track team engagement.

Localize in-store marketing
Users can tap into customer data stored in profiles to run targeted campaigns in different locations. Additionally, messages can be customized at scale to localize marketing to every location.

Store-specific distribution
In-store marketing materials can go to waste because the materials with incorrect quantities are distributed to stores. With Colateral, users can build an campaign, choose the stores to be part of your campaign, and Colateral automatically allocates the right materials, designs and instructions each store needs based on your store profiles.

Get campaigns right

Colateral ensures campaigns are right by creating a feedback loop between stores and marketing teams, to ensure that in-store campaigns are perfect every time.

Measure Campaign Performance
Colateral analyses campaign performance to identify which campaigns were most effective and improve underperforming campaigns.