TrustRadius: an HG Insights company
Back to Overview
ConvertKit Logo

ConvertKit Reviews and Ratings

Rating: 8.8 out of 10
Score
8.8 out of 10

Community insights

TrustRadius Insights for ConvertKit are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Helpful Webinars: Users have found ConvertKit's webinars to be very helpful in learning about the platform and community. Several reviewers mentioned that these webinars provided valuable information and strategies for building email lists.

Simplicity and Ease of Use: Many users appreciated the simplicity and ease of use of ConvertKit's user interface. They found it easy to navigate through the platform and perform tasks such as creating forms, setting up automations, and managing their email lists.

Integration Capabilities: ConvertKit's ability to easily integrate with other tools in users' tech stacks was highly praised. Reviewers found it convenient to set up complex automations by seamlessly connecting ConvertKit with their existing systems.

Reviews

6 Reviews

Great tool to manage your email lists and convert them for your services

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We used ConvertKit primarily to build the audience of email lists interested around selling some of their products via Instagram or through Shopify. It helped us in building a loyal audience and convert them for services around logistics. With ConvertKit, we created landing pages, captured email ids and then finally ran email campaigns and track the conversion funnel of businesses finally opting for logistics services.

Pros

  • Literally unlimited templates for designing the Email campaigns
  • Launching a landing page to capture leads (emails) quickly
  • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
  • Newly launched journey or drip email campaigns is great as well

Cons

  • Segmentation of users is something I feel could be improved a bit based on custom parameters.

Likelihood to Recommend

For us, it started with a smaller use case of captured leads, nurture them overtime to convert for services. Later we expanded our use case and started using integrations and automations to improve the conversions and automate some tasks as well. Based on that I totally feel someone who is creator and trying to diversify the income across building audience, community, paid Newsletter etc will suits the best. If you are just using it for email campaigns then it might not justify the price tag considering there are other cheaper alternatives that's available in the market.

VU
Verified User
Manager in Product Management (11-50 employees)
Vetted Review
ConvertKit
5 years of experience

ConvertKit is great for basic email marketing

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use ConvertKit in several ways for our veterinary clinic. First, we use it to send automated emails to our won leads so they know what to expect ahead of an appointment - this is linked to our CRM platform and how we code the lead as 'won". Next, we put our 'lost' leads on an email marketing campaign to try to win them over by showcasing everything we have to offer. And finally, we use ConvertKit to send blast emails to all of our subscribers whenever we have a big announcement to make.

Pros

  • Automated email campaigns
  • Managing subscribers
  • Email blasts
  • Managing contract though tags

Cons

  • I think the dashboard could benefit form allowing more customization
  • The way you format email templates is pretty limited
  • The saved footer options seems glitchy. I can never get it to work right.

Likelihood to Recommend

ConvertKit is great for sending emails and reporting on click through rates. It's not really designed to manage contacts or acting as a CRM, so you will probably need another system outside of ConvertKit that links to it. Also, since all the contacts in ConvertKit are subscribers, all of them have the option to opt out of emails. So if you are looking to send mass emails that aren't necessarily marking emails, you'll need to do that outside of ConvertKit.

VU
Verified User
Director in Marketing (1-10 employees)
Vetted Review
ConvertKit
3 years of experience

It Just Works

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Used to capture Email subscribers for our newsletter on blog and also integrate with eCommerce site where it captures details about customer purchase including personal details. We needed a reliable email sending solution with high deliverability crafted for solo and small business. ConvertKit suffices the requirement offering sophisticated and easy solution without complicating the setup.

Pros

  • Email Deliverability
  • Custom Domain Setup
  • Reliability
  • Email List Management

Cons

  • Automation
  • Segmentation
  • Google Analytics Integration
  • Pricing

Likelihood to Recommend

It is best for simple scenarios where user journey is not much complicated and do not need segmentation at micro level. ConvertKit was started with creators and individuals in mind and that is somewhat restricting it from going big. I can say that because their pricing is competitive and at par with what other services with multiple pipelines feature. So, they must re-consider pricing for individual/solo businesses.

RL
Rohit Langde
Marketing Manager in Marketing at Wolf of Webstreet OPC Private Limited (11-50 employees)
Vetted Review
ConvertKit
7 years of experience
View profile

Can't go wrong with Convertkit

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I rely on ConvertKit as my primary email marketing automation tool. This powerful platform helps streamline our communication with customers and prospects, addressing key business problems such as email list management, segmentation, and personalized content delivery. ConvertKit's intuitive interface and robust features allow me to create targeted email campaigns, nurture leads, and analyze performance effectively. Its scope within my use case extends to building engagement, driving conversions, and ultimately enhancing my overall marketing strategy, contributing to my business growth and success.

Pros

  • Ease of Use
  • Reliability
  • Segmentation
  • Automation

Cons

  • cost is a little high, but commensurate with what you get

Likelihood to Recommend

For my photography business, ConvertKit is well-suited for various scenarios. It excels in managing my client email list, sending personalized updates on new promotions, and automating follow-up emails with potential clients Additionally, ConvertKit's segmentation features are valuable for categorizing clients by their interests or photography preferences, ensuring tailored content delivery.

NP
Nick Porcaro
President in Corporate at nFocus Photos (1-10 employees)
Vetted Review
ConvertKit
7 years of experience

Premium Email Service Provider

Rating: 5 out of 10
Incentivized

Use Cases and Deployment Scope

.

Pros

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.

Cons

  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.

Likelihood to Recommend

ConvertKit would be well-suited to an established business/blog that has a steady revenue stream to afford the investment/cost of this premium email service provider. It is especially useful if the needs of the organization include needing to setup many advanced funnels/automations or other drip-content style email chains. A small business or new blog that is not monetizing its online presence should consider more affordable/free options.

VU
Verified User
C-Level Executive in Information Technology (11-50 employees)
Vetted Review
ConvertKit
6 years of experience

A Good First Choice List Builder for the Techie Person

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

ConvertKit is an awesome option for building an email list and creating emails based on behavior using automation. I have used it to grow my list. The business problems it addresses is to create a landing page to capture emails to build lists and create different lists using automation. You can also build a website with it, but I only used it to house my potential leads.

Pros

  • CRM for your potential leads.
  • Offers automation to save entrepreneurs time and money.
  • Pricing is affordable and offers free trial.

Cons

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.

Likelihood to Recommend

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.

LC
LaMeshia Conley
Digital Strategist in Marketing at Marketing with Mesh (1-10 employees)
Vetted Review
ConvertKit
1 year of experience
View profile