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Curata Reviews and Ratings

Rating: 8 out of 10
Score
8 out of 10

Community insights

TrustRadius Insights for Curata are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Curata has been highly valued by users for its ability to streamline content marketing efforts and save time by providing trending articles specific to their industry. Users have praised the tool for improving brand trustworthiness and enabling better participation in industry conversations. Additionally, Curata has been instrumental in generating more blog content by adding posts that link to curated articles. It has also found great success as a tool for curating immigration news and resources, providing a reputable resource for communities looking to stay informed. Small marketing teams have found Curata particularly helpful in finding relevant content that meets their needs and is tailored to their audience. Furthermore, Curata has played a vital role in establishing thought leadership and expertise for clients, by helping them create a digital footprint that showcases their body of work. The integration with Wordpress also enables more effective communication by identifying pertinent content for sharing and market intelligence. Moreover, Curata has proven to be invaluable in finding new and relevant sources of content that resonate with the target audience, as well as aiding in research for new blog posts and ebooks. Communication issues around content have been solved by using Curata as it serves as a central point of contact for marketing organizations. Additionally, Curata has helped companies stay informed about industry trends and track their progress compared to competitors. This is further enhanced through its timeline feature, which improves organization, efficiency, and understanding of content performance. Its utility extends beyond marketing teams, as it has been successfully used to provide members with the latest corporate governance news and education. Lastly, Curata's potential to source content for healthcare-focused emails has garnered praise from users who appreciate the ease with which emails can be sent out directly through the platform.

Reviews

3 Reviews

Automate, Facilitate and Create

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I have been using Curata for about two years now. When I use Curata, I know I am avoiding a potential problem that could render my work worthless, which is creating content that does not make any return. Curata saves me from wasting time, effort, and money. It automatically curates info and relevant data that help me produce content that makes returns.

Pros

  • curate relevant content
  • content management

Cons

  • more subscription plans as not all people need all features.

Likelihood to Recommend

Curata is well suited to gather information and data that I need in order to produce relevant content to make revenue instead of wasting my time and resources on content that nobody would read or watch. It is very useful when it comes to finding content written in languages other than English, curating it, and posting it to various platforms.

VU
Verified User
Professional in Research & Development (1-10 employees)
Vetted Review
Curata
2 years of experience

Curata has its pluses and great support

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We started using Curata as a way to curate content from across the web that would apply to our business and our product offerings. We were just beginning a content strategy and until we had our own library of content built out we wanted to at least offer something for our site visitors. We also wanted content that would entice prospective clients to our site. We no longer curate content and have mainly been using it as a way to post our press releases to our site.

Pros

  • Allows you to curate content and narrow your search parameters to pretty specific areas.
  • It learns your selections and overtime serves up better and more relevant content.
  • It works very well with WordPress, it integrates smoothly and allows you to share content on the fly with their Chrome plug-in.
  • Curata's support is great, if you need them they will help out quickly to resolve your issues.

Cons

  • For me the product worked great for what I needed it for, I no longer needed it and was a few days past their renewal date (you have to cancel either 60 or 90 days before the end date of the contract) and they would not work with me. They took the stance of, "Too bad, so sad." They offered me their CMS along with their CCS for this last year, but we never fully used it and was turned off by the lack of customer service initially in this situation...especially after it was a matter of around 10 days or so that I was late.
  • Having to keep reconnecting LinkedIn would throw me off at times.
  • Sometimes the article I was trying to post to WordPress would get hung up and I would need to get a hold of support to help clear the system.

Likelihood to Recommend

I liked Curata, but it depends on the use case of how it will be used as to how effective it is for someone. If you are trying to curate content it works great. Had I not been so put off by the issue mentioned earlier I would have given more effort to learn the CMS, so I am not sure how effective it really is.

SA
Shane Adair
Marketing Manager in Marketing at TAB Bank (201-500 employees)
Vetted Review
Curata
2 years of experience
View profile

Curata: A Great All-Encompassing Content Curation Solution

Rating: 10 out of 10

Use Cases and Deployment Scope

We are using Curata to curate content relevant to our target audience to supplement our original content production. We are using this content to feed our blog page (which we're transferring to our Curata microsite which is hosted for free with our subscription) where we post third party news and original content, our weekly and monthly newsletters, and our social channels. We're a very lean marketing and sales team and Curata streamlines the process of finding and sharing content for us across multiple channels.

Pros

  • Curata is great at curating in content that is relevant to our audience. It is easy to add many different sources to the feed from all around the web and we've really seen Curata "learn" what we see as the most relevant.
  • The microsite we got as part of our Curata subscription is really fantastic. It's very customizable and we've been able to really craft it to suit our needs. There are so many different options available and our Curata rep has been really great with helping us cater each piece to our vision while making helpful suggestions along the way in terms of best practices. Plus, the word processor for publishing blog posts is so easy to use and I've had no issues with it so far unlike many other CMS platforms I've worked with. The Curata microsite is actually going to be replacing our current blog very soon - we love it that much!
  • I've had a great experience with customer service from Curata. Our rep is responsive and helpful and really good about not just answering our concerns but also providing feedback on our processes and giving advice for how we can improve.
  • Search capabilities within the curated content feed are fabulous. This is one area where I found other solutions to be lacking when we were going through the sales process, but Curata really succeeds here. It's extremely easy to find exactly what you're looking for in your content feed.

Cons

  • The analytics provided with Curata are not great, the metrics provided are very basic. You can set up a Google Analytics account for the microsite (which solves that issue), but reporting in terms of email and social could definitely improve.
  • Social sharing of curated content could be improved. I'd love to see the ability to customize Linkedin posts, as well as share to Google+ among other things. Social is not a strong point for Curata, but that was conveyed to me by our sales representative from the beginning.

Likelihood to Recommend

Curata is great for marketing teams who need good material to supplement their original content creation, and it's fabulous is you have an extremely targeted audience.We're a very lean team, and Curata is a great asset for us to streamline our processes of feeding a variety of different channels. There are other solutions that are stronger in terms of social sharing capabilities, so if that is the main feature you are looking for I would suggest looking into Curata but also researching other solutions as well.

AD
Allison Davis
Marketing and Social Media Coordinator in Marketing at Ultramar Travel Management (201-500 employees)
Vetted Review
Curata
1 year of experience