TrustRadius: an HG Insights company

Echobox Email

Score8.8 out of 10

5 Reviews and Ratings

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Top Performing Features

+1%

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Cat avg: 8.9

-2%

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Cat avg: 8.5

+5%

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Cat avg: 8

-5%

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Cat avg: 8.4

Worst Performing Features

-31%

Standard reports

The software offers pre-built reports with metrics standard to the category.

Cat avg: 8.4

-22%

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Cat avg: 8.6

-27%

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Cat avg: 9.4

Echobox Email Features from Reviews

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.7+4%

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.5

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.6

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.6

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

    Category average: 8.7

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

5.8-24%

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

7.7-15%

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 9

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.9

  • Inbox Display

    This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

    Category average: 8.4

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.4

Echobox Email Features from the Vendor

Email & Online Marketing

Vendor-reviewed

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

  • Landing pages

    Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

  • Email deliverability reporting

    The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

Reporting & Analytics

Vendor-reviewed

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

Pre-Send Testing

Vendor-reviewed

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

  • Inbox Display

    This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Additional Features

Vendor-contributed

  • Content Personalization (per reader)

  • Content Order Personalization (per reader)

  • Send Time Optimization