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Echobox Email

Score8.8 out of 10

5 Reviews and Ratings

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What is Echobox Email?

Echobox boasts users among 2000 brands worldwide using Echobox's automation technology, including Newsweek, CNBC, The Guardian, The Telegraph, El País and Le Monde.

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Categories & Use Cases

Echobox Email Key Features

Learn about the best (and worst!) features Echobox Email has to offer, as determined by TrustRadius' reviewers.
Based on 5 ratings of Echobox Email's features
View all Echobox Email features

Top Performing Features

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.9

  • WYSIWYG email editor

    Users can create html emails through a drag-and-drop interface, without html coding knowledge.

    Category average: 8.5

  • Dynamic content

    Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

    Category average: 8

Areas for Improvement

  • Email Previews

    This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

    Category average: 9.4

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8.6

  • Standard reports

    The software offers pre-built reports with metrics standard to the category.

    Category average: 8.4

Echobox Email Reviews

What users are saying about Echobox Email.
View all Echobox Email reviews

Time saver and productivity helper

Verified User
Employee in Marketing (1-10 employees employees)

Use Cases and Deployment Scope

We use Echobox mainly to automate our newsletter process. The tool brought us an obvious efficiency gain to our operation: Our previous manual process now is automatically optimize by the AI, which identifies the best moment to post in each social media channel based on history data and real time.
Automation in our newsletter brought so much more value to our day-to-day operations. Its smart curation of our content freed up more time for our team to focus on other tasks, upping production, keeping our engagement rates steady and sometimes superior to before.

Pros

  • Automation for scheduling
  • Preservers and improves metrics
  • Reduces production time from staff
  • Covers multiple social media accounts

Cons

  • Difficulty setting up
  • Interface
  • Analytics could me more detailed

Return on Investment

  • Increase in productivity
  • Delivery on metrics
  • Audience understanding

Usability

Finally, an ESP built for Online Publishers/News

Marc KreidlerView profile
Full Stack Developer in Engineering at Q.Digital (11-50 employees employees)

Use Cases and Deployment Scope

We work in the online publishing space across 5 different properties. Our sites send email newsletters anywhere from once a day to once a month, and special campaigns for brand partnerships. Echobox Email allows our editors to automate over the weekend or during vacations and to start the newsletter from a curated selection of articles, only needing to override when necessary. It's been a real time saver for the editorial team and the web team no longer needs to manage a complicated set of workarounds.

Pros

  • Easy interface for everyone to learn
  • Personalized send times have led to increased open rates
  • Ability to automate whole campaigns by theme or category
  • Responsive support team that has already incorporated feedback

Cons

  • Reporting area has bare minimum and could use some UI improvements
  • Timezone quirks can come up when editorial team is fully remote
  • Google Analytics integration would be nice to have so that popularity of articles could be incorporated in algorithm
  • Integrations with common form plugins would be great

Return on Investment

  • Increased open rates 17%
  • Higher click totals overall

Usability

Alternatives Considered

Intuit Mailchimp and Campaign Monitor by Marigold

Value for money - Saves time, increases traffic

Katerina PandinakiView profile
Journalist in Social Media at Cretalive.gr (11-50 employees employees)

Use Cases and Deployment Scope

It is used by editors in Newsroom, so that they save time and post by the most proper way, in order to achieve most of the reach possible. It is also used in order to send customised Newsletters.

Pros

  • Increases traffic
  • Saves time
  • Scheduling
  • Nice, Modern Design of Newsletters

Cons

  • Stories on Facebook
  • More editing options for photos (e.x. layering, pixelating)
  • Define also seconds when scheduling

Most Important Features

  • Scheduling
  • Prioritising
  • All social platforms in one tab
  • Saving time to produce and send a newsletter
  • Doesn't need knowledge in designing, due to the layout of the Newsletters

Return on Investment

  • Traffic Increase
  • Saves a lot of time
  • Keep you in touch with the subscribers for Newsletters

Other Software Used

Arena.im, Fotor, Canva

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