TrustRadius Insights for emfluence Marketing Platform are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Valuable Custom Landing Pages for Enhanced Campaign Tracking: Several users have found the custom landing pages feature to be highly valuable. This functionality allows them to dive deeper into their campaigns, track results effectively, and gain valuable insights.
Responsive Customer Service that Provides Prompt Assistance: Reviewers consistently praise the platform's responsive customer service. The team is always ready to provide prompt assistance whenever users encounter any issues or have questions, ensuring a smooth user experience.
Effective A/B Testing for Optimizing Campaign Performance: The A/B testing feature has garnered positive feedback from multiple reviewers. Its effectiveness in comparing different versions of campaigns enables users to determine the best performing one with confidence, leading to improved campaign performance and better results.
What I love about this software is the level of customizability that you have when building out marketing emails and how easy it is to test these emails by sending test emails or checking out the pre test flights. This is a great marketing solution that I would recommend to any enterprise! Definitely give them a chance.
Pros
Customizability
Efficiency
Automation
Cons
Default HTML coding (tables)
Likelihood to Recommend
It is appropriate for any enterprise looking for a marketing solution to send out regular, automated, and attractive emails with little to no fuss. I can think of little to no situations where it would be inappropriate to use Emfluence. Maybe if you have an HTML developer that wants more control, but that would be it.
I am the Marketing Coordinator for a Public Awareness Company and we use emfluence to help our clients reach the largest audience available to them. It is imperative we use an email client we can trust and we found that with emfluence. I am working in the platform every day building email campaigns, social media posts, and collecting analytics. My favorite features are the ability to create custom fields for recipients of our campaign messages and the ability to send a pre-flight to all different email clients. Emfluence makes my job so much easier!
Pros
Preflight
Data collection
Campaign management
Cons
Reporting features
Custom fields are a little confusing
Form builder is rigid
Likelihood to Recommend
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
It's being used by our account service and digital marketing team to deploy emails and track results. It's solving complex communications that we have for some our client and its customers.
Pros
Custom landing pages to dive deeper into campaigns and track results
Responsive customer service with any problems we come by
A/B testing
Cons
The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
More control of email templates, it feel as if it is over simplified.
Reporting lacks some depth in information and tracking specific users.
Likelihood to Recommend
emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
We use the emfluence platform for our entire organization. We send out marketing emails, monthly emails, participants emails, surveys and we use the pages/modules section to place a popup onto our website. The platform helps us easily keep in contact with our participants like at the Kansas City Marathon. We can send them details leading up to race day and then afterward follow up with surveys and deals. We also use the social media scheduling calendar for our Twitter and Facebook accounts.
Pros
The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
Our email templates were created to match our website and we have access to edit them to customize even further.
The new drag and drop is a lot easier to move blocks of text around within the email template.
We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Cons
I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Likelihood to Recommend
If an organization sends out a lot of marketing emails and has social media campaigns to go along with the emails, you can manage all of it all in one platform. This makes it easier to monitor. Each email and social media posts can be assigned to a certain campaign which makes it great to gather results to share with a sponsor when they want to know if their sponsorship dollars are being used correctly and their contract is being met.
If an organization doesn't have a need to send out marketing emails, then it might not be that great of a fit.
While we originally used the platform for only prospective students we have since moved to using it for communications in multiple sections of our business practice including student, alumni and faculty and staff.
Pros
The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
Cons
One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Likelihood to Recommend
The platform itself is fantastic for email engagement and for setting up touch points with your segment audiences. Since we aren't a retail type business I can't really talk to the "sales/specials" aspect - but having been to several user conferences that seems to be a solid fit for anyone looking for digital solutions.
All email marketing initiatives are done through our marketing department on behalf of branches nationwide. emfluence was one of the few platforms that would accommodate our data needs and issues. They helped us with a custom solution to provide high-quality email marketing to our customers.
Our data systems don't play nice with every platform. We aren't able to use an API to connect data. We require data transfers through FTP. emfluence was able to accommodate that need, as others weren't. They also have a feature that allows up to clean up the data after it enters the platform. It was a critical solution solved for us by emfluence.
Variable data automation for customers that can't use an API.
Likelihood to Recommend
If you need some custom data connectivity solutions, emfluence can help. They provide cost-effective solutions to your needs. It's comprehensive and easy to use. You can get the education without the need to have someone holding your hand. If you need a very hands-on support system, they aren't what you're looking for.
