Marketing Automation Made Easy
July 28, 2021

Marketing Automation Made Easy

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with emfluence Marketing Platform

I am the Marketing Coordinator for a Public Awareness Company and we use emfluence to help our clients reach the largest audience available to them. It is imperative we use an email client we can trust and we found that with emfluence. I am working in the platform every day building email campaigns, social media posts, and collecting analytics. My favorite features are the ability to create custom fields for recipients of our campaign messages and the ability to send a pre-flight to all different email clients. Emfluence makes my job so much easier!

Pros

  • Preflight
  • Data collection
  • Campaign management

Cons

  • Reporting features
  • Custom fields are a little confusing
  • Form builder is rigid
  • Positive data analysis
  • Positive engagement
  • Positive analytics
Emfluence offers more marketing automation features - instead of just email marketing and data optimization.

Do you think emfluence Marketing Platform delivers good value for the price?

Yes

Are you happy with emfluence Marketing Platform's feature set?

Yes

Did emfluence Marketing Platform live up to sales and marketing promises?

Yes

Did implementation of emfluence Marketing Platform go as expected?

Yes

Would you buy emfluence Marketing Platform again?

Yes

The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.

emfluence Marketing Platform Feature Ratings

9.7
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
8
Landing pages
10
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.5
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
8
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
7.7
Dashboards
10
Standard reports
10
Custom reports
3
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

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