Good for what we need
May 18, 2018

Good for what we need

Adam Pane | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with emfluence Marketing Platform

It's being used by our account service and digital marketing team to deploy emails and track results. It's solving complex communications that we have for some our client and its customers.

Pros

  • Custom landing pages to dive deeper into campaigns and track results
  • Responsive customer service with any problems we come by
  • A/B testing

Cons

  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.

emfluence Marketing Platform Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
6
Triggered drip sequences
7
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
5
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated

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