What is Fast Track?
Fast Track is a real-time engagement platform designed specifically for building 1:1 experiences. Fast Track's analytics platform supports real-time data mining and includes a comprehensive intelligence hub for player engagement and iGaming CRM, acting as the central brain for player orchestration.
The platform can be customised for each brand, giving the operator the same freedom as an in-house solution without the burden on in-house technical teams. Fast Track displaces the transactional CRM through lifecycle automation and the Singularity Model - an engine that uses AI and machine learning to select the right content for each player, decide when to engage, which channel to use and how to communicate this through media and technology.
The platform can be customised for each brand, giving the operator the same freedom as an in-house solution without the burden on in-house technical teams. Fast Track displaces the transactional CRM through lifecycle automation and the Singularity Model - an engine that uses AI and machine learning to select the right content for each player, decide when to engage, which channel to use and how to communicate this through media and technology.
