#1 most frequent
United States of America
37.9%354 installations of 933
Categories & Use Cases
Media
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Screenshot of Funnels that simplify targeting.
Top Performing Features
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 7.9
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.2
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 7.9
Areas for Improvement
Calendaring
The software helps users maintain a calendar of all marketing activities.
Category average: 7.3
Automated sales alerts and tasks
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Category average: 8.1
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 7.6
Who Buys & Uses Bloomreach
#1 most frequent
Retail Trade
23.7%221 installations of 931
“Our CRM campaigns as a whole have gone from accounting for only around 1% of online revenue, to around 6% of online revenue since we've used Bloomreach”
#2 most frequent
Professional, Scientific, and Technical Services
13.6%127 installations of 931
#3 most frequent
Manufacturing
12.0%112 installations of 931
“22% increase in revenue year over year”
#2 most frequent
United Kingdom of Great Britain and Northern Ireland
16.2%151 installations of 933
#3 most frequent
Netherlands
8.8%82 installations of 933
Pros
- Facilitates deep, real-time, and on-site personalization across channels
- Offers advanced segmentation tools for precise customer targeting
- Provides robust reporting and analytics with customizable dashboards
Cons
- Reporting and dashboards lack flexibility and customization options
- Platform has a notable learning curve requiring significant user education
- User interface is described as complex, impacting ease of use
Great dynamic content repository.
Use Cases and Deployment Scope
We are using Bloomreach Content / XM 16 as of now. The platform is the core of the organization to store the content that is exposed to our end users. The challenges faced were mainly: internationalization, performance, and usability. Internationalization has been the most appreciated win as our contributors have a content system that easily makes content available in many languages. Also making use of things like translation plugins which we customized taking advantage of the smart translation plugin design already in place. Performance is also really good as we followed the guidelines and the advice from Bloomreach support. The usability is great in every aspect from our contributors to our end-users.
Pros
- Extension points make easy to implement customer requirements.
- Support team is awesome. The most helpful team I've worked with when calling for help.
- Maintenance.
- Scalability. Existings plugins, the possibility to extend them and to even customize them in edge cases
Cons
- Lucene indexing phase, when starting from scratch, can take a really long time if the content quantity is large.
- Apache Wicket makes debugging errors a nightmare on occasion in the frontend.
- A solution to create document types that are complex and maintainable.
Return on Investment
- End-user content feedback is really good.
- Content contributors' lives are easier with additional plugins.
Other Software Used
Amazon S3 (Simple Storage Service), Amazon EC2 Auto Scaling, Amazon EventBridge, GitHub
Great partner to work with who keeps innovating.
Use Cases and Deployment Scope
Bloomreach has been a great partner to work with. Their Account Managers are knowledgeable and great to work with. The platform has been very stable for the team and I love Bloomreach's constant push for product improvement and scaling their products. They are forward thinking as a partner in the space to push for best of class products and services.
Pros
- Forward thinking Product Team
- Strong communication across Account Management
- Easy to use / Marketer friendly platforms
Cons
- Continue to double down on agentic tools leveraging their search product
- Clear and transparent pricing that is easy to undesrstand and sell.
- Improvements to visual search
- Innovation in AI outfitting.
Return on Investment
- Increase conversion in Search.
- Improved user experience in search.
- Better product matching and increased click through/transactions.
Alternatives Considered
Algolia and Sitecore Search
Other Software Used
Salesforce Agentforce Commerce
Bloomreach - One tool rules them all.
Use Cases and Deployment Scope
Bloomreach is essential for our omnichannel strategy across all available channels. We utilize Bloomreach for omnichannel communication across all available channels. At the same time, it helps us evaluate the success and performance of our campaigns. Bloomreach is also a great asset when it comes to creating and defining audiences for Meta Ads, thanks to its seamless and simple integration.
Pros
- Easy work with catalogs for personalization.
- Easy work with customer attributes.
- System for data aggregation and calculation of various metrics in the customer lifecycle.
Cons
- The system is designed predominantly for e-commerce. With other businesses, it is sometimes necessary to create a custom solution or a workaround.
Return on Investment
- Personalized campaigns easily have 2-3x greater conversion.
- Correct segmentation can save the health of the database and better match client expectations.
- The Engagement Score and OST are great tools for better and higher-quality mailings.
Bloomreach offers the best customer support
Use Cases and Deployment Scope
We use Bloomreach for all our CRM activities, from content emails to transactional emails and anything in between. I particularly appreciate how Bloomreach's customer support is responsive and their in-depth knowledge.
Pros
- Live Chat customer support
- Integrations
Cons
- Glitching when applying some filters (for example, it's often needed to apply filters twice before they are actually applied)
- Making reports more user friendly
Return on Investment
- It's one of our main channel for conversion
Alternatives Considered
Klaviyo and Brevo
Bloomreach CRM and Personalization
Use Cases and Deployment Scope
We are using Bloomreach to manage our customer database, our personalized customer relation through direct communication channels as well as our ecommerce personalized product recommendation engine. We manage a dozen brands across a dozen markets and about 30 digital properties through Bloomreach personalization. We manage emails, WhatsApp, notification and SMS through the platform.
Pros
- Decide at what time to reach a customer
- Decide on what Channel to reach a customer
- Recommend relevant product based on past purchase history
- provide RFM movements reporting
- Apply RFM strategies
- Organize complex CRM journeys with multiple touchpoints
Cons
- Reporting is hard to organize and standardized
- Event monitoring important for costing is hard to predict
- Designing campaigns is too manual
- RFM optimization is too manual to implement
Return on Investment
- Positive NPS score improvement through personalized relevant communication
- scalability and reliability of the system enable large scale operation
- investment in Ai helps automate more and more functions
Alternatives Considered
Algolia, Braze, Blueshift, Optimove and Tealium Customer Data Hub
Other Software Used
Algolia, Kibo eCommerce, Akeneo, Shopify Plus
