HubSpot CRM Reviews

Small to medium-sized organizations can make full-utilization of the free software version, whereas for large organizations the premium version would be the best suited

For small business owners who want to use a CRM or understand how a CRM works, HubSpot's free option might be the best option. The feature of email tracking is great. It is good for managing contacts, and keeping track of communication and tracking deals.

For a small to mid-sized company with limited business development and marketing resources, Hubspot is an excellent alternative to Pipedrive (lower-end but cheaper) and Salesforce (higher customizability, but requiring dedicated resources and management). Once you’ve spent time with the tool and learned its quirks, regular updating and management is a breeze. Mass changes to customer lists can shorten tedious research and list-building activities. Once you start to require more intensive dashboards and reporting, however, the limitations of this tool start to become very apparent. Anyone who requires more than basic levels of insight into how effectively they are positioning themselves into target organizations may want to consider hiring dedicated staff to manage the tool, building additional complementary tracking via Excel/Sheets, or looking slightly up-market. If your organization’s rate of growth is fairly high, I might not recommend investing in Hubspot CRM, as the investment of time and resources may negatively impact your ability to quickly pivot into a more advanced tool once you outgrow its capabilities.

HubSpot CRM is a great tool for startups or companies that do not have a CRM system. It is easy to learn when your team is not trained on a different CRM. If you're used to using a more mature CRM system, the switch will be tough and hard to adapt to. Data migration is also not easy.

HubSpot is ideal for SMEs but may not suit enterprises.

If you have a lot of clients to manage and want to automate marketing as much as possible, then I'd recommend it. However, I admit that for smaller businesses that don't need databases and only need a few particular marketing tools, there are cheaper alternatives that you should consider (MailChimp, etc). However, if you want a one-stop platform for analytics, marketing, and sales, then this is it.

When it comes to developing a relationship with a customer its just awesome, but, unfortunately, if you need to communicate to all the customers at once it is hard. It would solve time if it allowed us to send bulk emails or send newsletter to the clients easily without having to look for another tool.

Hubspot is great for startups in the area of putting all of your marketing data on one platform and analyzing this data to generate sales leads. However, for bigger companies, Hubspot CRM doesn't cover most of your needs; at least with the free version.

If you are a smaller company, or just trying to find a CRM solution to replace your non-existent CRM or Excel files, HubSpot is a great option. And that is especially true if you have HubSpot marketing tool as well.

HubSpot is very well suited for organizations looking to obtain and nurture leads and learn more about their existing customers. Organizations without specific persona groups may have a more difficult time getting the most from the platform because the system works best with personalized efforts.

If you are currently using Hubspot's marketing tools it's a no-brainer. However, if your sales funnels and structure is out of the norm, be prepared to do some "customizing" and get some help from the Hubspot staff. The fact that it is free definitely sweetens the deal.

It's well-suited for small to medium-sized organizations using the HubSpot marketing platform as well; the seamless integration and easy to use interface makes it easy to keep all of your marketing and sales activity in one place and have a big picture of your customers' activities. I would not recommend it for large organizations with large marketing and/or sales teams.

It provides basic CRM function and is an easy-to-use UI. And I think it's more suitable for B2B CRM.

Be sure that you are ready for the many options you have with HubSpot; have a clear strategy you can implement in the tool. This is an excellent platform for pretty much every company that has a clear plan for their inbound strategy. And if it is muddled, then HubSpot has TONS of advice to help you get started.

If you're looking to grow your business and need to manage your contacts and the revenue or "deal" information associated to them HubSpot CRM is a great place to start. You might not be able to scale to a 1,000 person company on the platform (yet) but it'll definitely get you by as you continue to grow from 1 person up to 100. More complex contract management (though arguably managed through other apps) would be a bit cumbersome in the current version of HubSpot CRM but there are plenty of useful ways to grow your business with the software today.

The only scenario when it's less appropriate is for a big company with many contacts. A more solid solution like SalesForce is recommended if your database has more than 5K contacts. It's perfect, on the other hand, for SMEs, start-ups and generally anyone who has only a few thousand contacts in their database.

Our inbound sales team uses HubSpot CRM in combination with Hubspot's marketing and other sales features. They use it to track and prioritise leads and customers throughout the funnel. With an aligned marketing/sales view on what constitutes a quality lead/opportunity, it's easy to see which leads should be handed from marketing to sales, and to see that the right leads are being followed up. Equally, with sales' CRM data, marketing can see what content opportunities exist - to help nurture leads even more.

I think it is a great, simple CRM for smaller to mid-sized companies.

[Well suited for] lead follow-up and linking sales teams and marketers. It's great for companies that want to bring their teams together as it helps with sales enablement. Sales teams have quick access to marketing intelligence and marketers have access to sales intelligence. Especially good for B2B businesses. Sales teams can also use it to track emails, calls, etc.

Great when you have marketing activities nurturing leads and bringing in a large amount of new leads. Less crucial if you don't have any email systems or automation that need the support the CRM has to offer.

HubSpot CRM is well suited for when we need to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers.

This is a great tool for helping marketing and sales stay on top of one another's activities. Gives transparency into what sales is currently working on so marketing can tell whether or not their efforts are helping to fill the pipeline. The sales deals pipeline also helps prevent the use of utilizing complicated spreadsheets you would need to update outside of HubSpot. Now, all your information can be consolidated into one platform.

I would say appropriate for both small start ups and larger businesses. Would need more add ons for larger companies.

If you're trying to remember contacts or anything in regards to leads, just utilize Hubspot CRM to track everything. Stop overcomplicating your life. Input all your contacts into this CRM and let it do the rest. We run our sales tracking like a well-oiled machine now. You would think we had a giant team of salesmen, but really, we have 3 people that use Hubspot CRM really well.