Use Cases and Deployment Scope
We use Firebase to provide mobile app analytics. This includes events such page views, app feature usages, and other life cycle metrics. It helps us determine where our marketing spend is working by attributing app downloads to our campaigns, measure the lifespan of our users, and how our app is being used so we can make necessary app enhancements.
Alternatives Considered
Adobe Analytics and Adobe Experience Platform
Other Software Used
Google Analytics, Amplitude Analytics, Adobe Experience Platform