Firebase is price friendly great starter
January 30, 2026

Firebase is price friendly great starter

Brenton Colton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller

Overall Satisfaction with Firebase

We use Firebase to provide mobile app analytics. This includes events such page views, app feature usages, and other life cycle metrics. It helps us determine where our marketing spend is working by attributing app downloads to our campaigns, measure the lifespan of our users, and how our app is being used so we can make necessary app enhancements.

Pros

  • Integration to GA4
  • Easy SDK install and documentation
  • messaging app users

Cons

  • Marketing attribution is tough and likely you'll want to use an external vendor such as Branch or Apps Flyer
  • Upfront cost is $0 on the free plan
  • Accelerates our time-to-market for app releases
  • Increases our marketing spend efficiency by targeting based on CPA
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Firebase provides an event based data model with well defined pre-determined dimensions. Where I've seen the strength of other platforms is the user interface where data is analyzed. However, other platforms such as AEP also have advanced data cleansing and standardization capabilties that Firebase lacks.

Do you think Firebase delivers good value for the price?

Yes

Are you happy with Firebase's feature set?

Yes

Did Firebase live up to sales and marketing promises?

Yes

Did implementation of Firebase go as expected?

Yes

Would you buy Firebase again?

Yes

I would recommend any app use Firebase as a baseline measurement tool for analytics. With the low barrier to entry, the SDK makes it easy to quickly add to your mobile application. Unless you have legal risk or warning to not use it, I think it's a no brainer.

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