Flares

Flares is a Competitive Intelligence platform for B2B product marketing, product, sales, and leadership teams. Users add a competitor’s website, and Flares creates a structured profile covering areas such as products, pricing, positioning, target audiences, customer feedback, and marketing activity. The platform then monitors configured competitors for material changes and explains their potential significance.

Flares provides competitive reports and weekly email digests that summarize selected signals and recommended actions. Its planned platform tiers extend this workflow with real-time reports, sales battlecards, win/loss analysis, CRM integrations, and longer data retention.

An early-access Model Context Protocol (MCP) server makes competitor reports, signals, comparisons, digests, and battlecards available to compatible AI assistants. Its tools can also add competitors, analyze URLs, submit externally collected signals, and record win/loss information.

Flares offers a 14-day trial, and the vendor states that initial setup takes approximately 30 seconds. The currently listed Weekly Email Digest plan monitors three competitors; higher-tier platform plans are marked as coming soon.