HubSpot CRM

Score8.3 out of 10

5,452 Reviews and Ratings

What is HubSpot CRM?

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work. HubSpot is presented as an ideal solution to help scale a business, for small to enterprise-level businesses alike.

Categories & Use Cases

Media

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.

Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.

Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.

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Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.

Single sign-on capability
The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.
Category average: 8.7
Role-based user permissions
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Category average: 8.6

Mobile access
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Category average: 7.8
Scripting environment
Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.
Category average: 7.5
Territory management
Users can defines salesperson territories based on customer or market characteristics.
Category average: 7.4

Most Frequent Users

Top 3 industries using HubSpot CRM.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Professional, Scientific, and Technical Services

22.0%

10,772 installations of 48,940

“We needed a good CRM to capture all the leads coming from different marketing channels (Website inbound, paid ads, Events, and Conferences) and firstly qualify them and move them down the funnel.”
— Digital Marketing Manager, Pull Logic

#2 most frequent

Information

12.9%

6,305 installations of 48,940

“We use HubSpot CRM mainly to manage our sales leads and stay on top of follow-ups.”
— Product Manager, 100ms

#3 most frequent

Manufacturing

8.1%

3,983 installations of 48,940

Pros

Centralized Contact and Customer Data Management: Consolidates all customer interactions and historical data into one accessible location.
Seamless Integrations with Other Tools: Connects well with platforms like Gmail and Slack, automating communication logging.
Robust Automation and Workflow Capabilities: Streamlines operations through automated tasks and email sequences, reducing manual effort.

Cons

High Cost and Tiered Features: Essential features are often locked behind higher-priced tiers or require additional payments.
Limited Reporting and Analytics Flexibility: Reviewers note a lack of customizability and difficulty exporting data for advanced analysis.
Challenges with Integrations: Issues reported when connecting with specialized or custom tools, and some native integrations.

James Bishop View profile

Digital Media Specialist in Marketing at Union Gospel Mission (51-200 employees employees)

Pros

Creating tasks and managing work flow
Integration of marketing info for each lead
Seamless communication with leads through CRM

Cons

It would be great if there was better integration with payment platforms for customer info

Return on Investment

Being able to track behavior gives us the ability to cater much more

Sophia Bennett

MarketingDirector in Marketing at Million Leads (11-50 employees employees)

Use Cases and Deployment Scope

HubSpot CRM is the primary application of customer relationships, sales pipelines, and marketing automation in our organization. It solves major business issues such as lack of integration of data between sales and marketing departments. It is professional in lead tracking so we don't miss a single lead.

Pros

The best thing about HubSpot CRM is its lead tracking, so we don't miss a single lead ever.
It is excels at automation the tasks which includes marketing and sales, such as email automation and follow-ups automation.
The timelines of each contact sums up email, calls, meeting, form submissions and web activity, and because of this each team has a common record.

Cons

As a team upgrade, the price will gradually increase, and because of this most companies work to avoid cost rather than focus on scaling.
Sometimes, the inconsistnecy of data is not accurate due to existance of bugs and error.
With HubSpot CRM, we can create workflows, but we can not easily comprehend system behaviour at scale.

Return on Investment

HubSpot CRM enhances the follow-ups, and leads nurturing whichi directly results in a rise in conversion rates.
When we increase the usage of CRM the number of upgrades greatly increase costs, which may lover ROI but it's working fine for us.
Automation of emails has almost removes the administrative works which is a good thing.

Usability

Alternatives Considered

Zoho CRM

Sam Schmidt

Marketing Manager in Marketing at Million Leads (11-50 employees employees)

Use Cases and Deployment Scope

We use HubSpot CRM to organize leads, sales pipelines and automate marketing and follow-ups. We have contact management, email automation, and deal tracking as well which allow us to streamline the process and enhance conversion rates.

Pros

Automatically logs email, and calls in one timeline, so we never lose context on a lead.
It allows us to create workflows without any technical knowledge
The dashboards of HubSpot CRM provides the real time information about the converions and performance of the campaigns.

Cons

It is easy to use but when you start doing more than the basics workflows get complicated with conditions, and many users are overwhelmed with keeping track of them.
Some features that are essential such as enhanced reporting or automation may need upgrades.
Handlin large amount of data can be complex sometimes, and the reports could contatin duplications.

Return on Investment

It has improved lead tracking and follow-ups will usually have better conversions.
Revenue has directly enhanced without having to growing leads volume.
The subscription costs can becomes very high as your team and need increases.

Usability

Isabella Sala

Operations Specialist in Sales at 360player (51-200 employees employees)

Use Cases and Deployment Scope

We use it as our CRM to manage the full customer life cycle, from marketing lead to when they are a customer. We track their revenue, usage and health in HubSpot.

Pros

Pipelines
Contract/Quote management
Integrations with external systems

Cons

Internal AI features
Doesn't handle non business emails and stuff well
data handling should be included

Return on Investment

Better reporting
Better workflows
Better pipeline insights

Usability

Alternatives Considered

Salesforce CRM Analytics and Pipedrive

Other Software Used

Stripe Billing, Deel, Teamtailor

Lauren Velasco

Data Analyst in Information Technology at Techila Global Services (1001-5000 employees employees)

Use Cases and Deployment Scope

HubSpot CRM has been the most reliable platform for setting up efficient email marketing workflows. It is easy to setup simple customer friendly ads that favors most of the targeted audience. It has given us an opportunity to scale market performance and track daily operations. It keeps our customer communication infrastructure clear and organized.

Pros

Management of email marketing
Central customer engagement hub.
Creation of advertisement content

Cons

The paid plan offers most reliable marketing tools.
The cost is high for the several modules that makes it difficult for small business to manage.

Return on Investment

The platform has closed most marketing deals successfully initiating positive ROI.
We are headed to the right direction in marketing and trading operations.

Usability

Other Software Used

Miro, Paylocity, Rippling

Sugar Sell (SugarCRM)

HubSpot CRM

What is HubSpot CRM?

Categories & Use Cases

Media

HubSpot CRM Key Features

Top Performing Features

Single sign-on capability

Role-based user permissions

Customer data management / contact management

Areas for Improvement

Mobile access

Scripting environment

Territory management

Who Buys & Uses HubSpot CRM

Most Frequent Users

Professional, Scientific, and Technical Services

Information

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

India

United Kingdom of Great Britain and Northern Ireland

Most Frequent Users

Sales

Marketing

Customer Success

HubSpot CRM Reviews

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HubSpot CRM Alternatives