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Gong

Score9.1 out of 10

1,190 Reviews and Ratings

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What is Gong?

Gong helps people and companies reach their potential.

Read more details.

Media

Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.
Screenshot of Find the truth in your pipeline. There are risks hiding in your pipeline, deals, and customer interactions. Get true visibility from contact to close so you can address them and call the right forecast every time.
Screenshot of Bet big. And win. Gong’s early insights into what’s working — and what's not — gives your team the confidence to take big-bet initiatives to market successfully.

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Screenshot of Coach reps into sales superstars. Replicate what works by turning objective, data-based guidance into coachable moments for managers, peer-to-peer coaching, and self-driven improvements — without any drama.

Top Performing Features

  • Call Recording Playback

    Enables users to listen to recorded conversations for additional context and verification of the transcribed content.

    Category average: 9.6

  • Keyword Detection

    Identifies and highlights key words or phrases within the transcribed conversations to help users pinpoint important topics.

    Category average: 8.8

  • Call Summarization

    Provides a summary or overview of the conversation, highlighting key points and takeaways for quick reference.

    Category average: 8.9

Areas for Improvement

  • Integration with CRM Systems

    Integrates with Customer Relationship Management (CRM) systems to automatically log conversation details, update customer records, and track follow-up actions.

    Category average: 8.5

  • Conversion Metrics

    Tracks and measures conversation metrics such as talk time, silence duration, and engagement levels to evaluate communication effectiveness.

    Category average: 8.3

  • Sentiment Analysis

    Analyzes the tone and sentiment of the conversation to determine the overall mood and sentiment of the participants.

    Category average: 8

Who Buys & Uses Gong

Pros

  • Robust call recording and easy access to conversations.
  • Efficient AI-powered call summarization and action item identification.
  • Actionable AI insights for customer behavior and coaching.

Cons

  • Desire for more advanced and proactive generative AI features.
  • Inconsistent accuracy of AI-generated summaries, sometimes vague or misassigned.
  • Transcription inaccuracies, especially with technical jargon or accents.

Gong - THE ONLY Revenue AI Tool.

Use Cases and Deployment Scope

We use Gong primarily to improve sales performance, accelerate onboarding, and drive consistency across our sales process. As an Account Executive, Gong helps me better understand what’s working in my calls, identify areas for improvement, and stay aligned with both prospects and internal stakeholders. In terms of scope, our sales org uses Gong across SDRs, AEs, and Sales Managers.

Pros

  • Note taking.
  • Deal Board (deal management).
  • Sharing conversations internally.

Cons

  • The help center can sometimes be a bit confusing to navigate.
  • I wish the note-taker would join all my calls, even if they were set up just before I joined.
  • I have an accent, and sometimes the transcript doesn't capture what I am trying to say.

Return on Investment

  • Gong is worth every penny, and now, paired with our own AI tools, it has been a game-changer for prep and execution during meetings.
  • I make sure my prospects have the best experience, and it helps me put my best foot forward during our face-to-face time with clients.
  • Deal management has been optimized. I can see my gaps, get the right reminders, and forecast more accurately.

Usability

Alternatives Considered

Avoma and Chorus by ZoomInfo

Other Software Used

Salesforce CRM Analytics, Slack

Can't live without it

Use Cases and Deployment Scope

Gong is used at my organization as our primary meeting notation solution. Gong is added by default to any meeting that includes a customer. The main problem Gong solves for us is ensuring that we always have a repository of customer intel that we can revisit to help push the sales cycle forward.

Pros

  • Allows me to use 100% of my brain on a call instead of dedicating some portion to notetaking responsibilities.
  • Makes preparing for upcoming calls using information from meetings I wasn't on incredibly easy.
  • Utilizes a simple AI model so that I can ask simple questions and get answers quickly.

Cons

  • I think the UI isn't great. There are too many links on the left side, and the way information is displayed can be confusing. Important links like "Prepare for upcoming meetings" is in an odd, out of the way place.
  • I think Gong is often trying to load too much information on a page which can impact loading times.

Return on Investment

  • Gong saves me a ridiculous amount of time. Instead of looking through a mountain of poorly written notes I can just query Gong.
  • Gong has directly contributed to closing deals with customer by making sure I don't miss any opportunities.

Usability

Other Software Used

BRAVO!, Workday Workforce Management

Gong has helped me with my client calls.

Use Cases and Deployment Scope

My organization uses Gong to log our calls with our clients. We have a lot of client-facing roles like client support and client success. We need a solid platform to track our conversations to use for training purposes, as well as to listen for feedback and for record-keeping. Another great aspect that we like Gong for is note-taking during video calls.

Pros

  • Gong transcribes/provides AI notes of the calls really well.
  • Gong automates the logging process, which makes things really nice since it's something that we don't have to have in the forefront of our minds when meeting with clients.
  • Gong allows me to find several people within my organization's calls and watch them to provide helpful training.

Cons

  • The search bar lags a bit which has led me to click on the wrong name several times
  • That seriously is the only thing that I can think of that has bothered me with Gong.
  • No other notes, which is great!

Return on Investment

  • This has saved me a ton of time from going in and taking notes manually during my calls that I may accidentally forget.
  • It has helped me so much with training, as I've learned so much from listening to all of my colleagues' calls with our clients.
  • It has helped me share ideas with my colleagues from my meetings or help prepare my managers for an escalation call.

Usability

Alternatives Considered

Dialpad Support

Other Software Used

Leapsome, ChatGPT, Slack

Best outreach tool

Use Cases and Deployment Scope

We use Gong for sales enablement and outreach. This has been a great tool for sales in organizing tasks and to-dos, creating different templates and flows, and tracking activity. Being on the revenue/sales team, this tool is great for keeping me on track with my outreach, as well as providing great insights into my accounts or evaluating my client calls.

Pros

  • Provides insights into prospects and accounts based on activity.
  • Helps keep my day focused and streamlined, so I am reaching clients in a timely cadence.
  • Provides transparency and insight into activities and how they are performing.

Cons

  • I enjoy the AI features, but feel some of the email AI could be a bit tighter and more personalized given the amount of information and history stored for each client.
  • Sometimes the auto-emails do not send, and I have to go into those and send manually.

Return on Investment

  • Gong has saved me a ton of time in streamlining my day and keeping me focused and on task with activities that need to be done daily.
  • Gong makes it super easy to know exactly where a client/deal is at in the process which helps eliminate unneccesary or duplicative admin work.

Usability

Alternatives Considered

Apollo.io, HubSpot CRM and Salesforce Agentforce Sales

Other Software Used

ZoomInfo Sales, Apollo.io

Gong the Sales Engagement Tools of Tools

Use Cases and Deployment Scope

We use Gong for call recording and to review calls, deals, contacts, and accounts. We also leverage Gong’s AI call scoring, Trackers, Smart Trackers, and AI analysis to gain a more complete view of the customer and the deal lifecycle. In addition, these capabilities help us evaluate rep performance and better understand how sellers are engaging with customers and prospects.
Today, we have about 300 users on the platform. Many of those users take advantage of Gong’s free Collaborator licenses, which are especially valuable for teams like Product and Marketing that primarily need access to listen to calls and review customer conversations.

Pros

  • Call Recording
  • Call Analylsis
  • Sales Related Activities
  • Intergrating with Salesforce
  • AI Briefings
  • AI Sales Methodology Tracking (MEDDIC, Sandler, Challenger)

Cons

  • Price
  • Forecasting
  • Looking at a users full book of business

Return on Investment

  • Time savings
  • Deeper customer discovery
  • Better alignment with deals
  • Better understanding of our sellers
  • Greater sales enablement

Usability

Alternatives Considered

Chorus by ZoomInfo, Salesloft, Otter.ai and Clari

Other Software Used

Salesforce Agentforce Sales, ZoomInfo Sales, Anthropic Claude, Clari, LinkedIn Sales Navigator, Conga Composer, Google Drive, LeanData, Cloudingo