Fliptop turned our heads around
Rating: 9 out of 10
IncentivizedUse Cases and Deployment Scope
Fliptop is being used:
<ul><li>To target accounts most likely to create winnable opportunities.</li><li>To focus sales resource on those opportunities we are more likely to win.</li></ul>
Pros
- Listening to customers - very responsive customer success team.
- Working with customers to build the most predictable model.
- Easy to set up and get useful reporting quickly.
Cons
- A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
- Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Likelihood to Recommend
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors.
2. Ask all your potential vendors about set-up costs and time.
3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.
4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
MF
Mark Farnell
Marketing Operations Director in Marketing at NewVoiceMedia (201-500 employees)
Vetted Review
1 year of experience