Freshmarketer Reviews & Insights

Score6.1 out of 10

3 Reviews and Ratings

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Freshmarketer Reviews

3 Reviews

Easy testing platform for beginners

Rating: 6 out of 10

Incentivized

June 8, 2018

Use Cases and Deployment Scope

We mainly use Zarget for A/B testing. Currently we only have a couple of users. Zarget is really useful for running web tests of different versions in order to find the best performers.

Pros

Ease of use - you really don't need much of a prior knowledge of testing to get started with Zarget.
Fast setup and integrations - we were ready to go within a day. Same goes for integrations. All you need is a permission from an account owner and webmaster to place the code within the source code of the website.
Good support - very responsive when something goes wrong.

Cons

Page editor is sometimes a bit confusing. Seems to get stuck during the setup process and needs refreshing.
I've heard others say that it's quite basic compared to other tools like optimizely so that's probably going to be a downside for us once we get more advanced with testing.
For some reason my manager can never actually load Zarget on his computer! We have no idea why this happens but it could be that Zarget is not that compatible with all computer systems.

Likelihood to Recommend

Zarget is well suited for web testing. The A/B test function is simple yet effective. The tool is also really good for heat maps. Even easier and quicker than A/B testing and so insightful! Goal funnels are also great with Zarget but we use GA functionality for that.

Verified User

Analyst in Marketing (1001-5000 employees)

Vetted Review

1 year of experience

Zarget excels with dynamic platform

Rating: 8 out of 10

Incentivized

September 12, 2017

Use Cases and Deployment Scope

Zarget is being used as a heatmap and traffic identification tool primarily for the marketing team at NeoCertified. It helps us better understand how our audience is visiting, navigating, and taking action on our website, which allows us to optimize specific landing pages and page content for our visitors. This theoretically helps improve conversions.

Pros

Zarget is a dynamic platform, meaning the URL doesn't need to be reloaded after updates and changes have been made, as it displays live page results.
It is an easy to use platform and is quite intuitive.
Zarget allows you to see hot spots and click rates on active pages.

Cons

Zarget could break down information and reporting a bit better.
Zarget could add video traffic of each user to their platform.

Likelihood to Recommend

Zarget is perfect for marketing teams to see how visitor traffic is interacting with the content on a page.

Verified User

Manager in Marketing (1-10 employees)

Vetted Review

1 year of experience

Simple AB testing, on the fly!

Rating: 10 out of 10

April 29, 2016

Use Cases and Deployment Scope

We use Zarget to optimize our website. We were operating in the dark with a bunch of assumptions based on past experience about what works in the website. Though gut feeling worked pretty well, we were still lacking some accurate numbers to take informed decisions. We tried a bunch of tools, but somehow they didn't find adoption within due to various reasons - ease of use mainly. We are now seeing a clear tremendous increase in number of signups after having run a few experiments in Zarget.

Pros

Ease of use. While editing design of pages, you don't have to go back and forth with the web team as you can do it yourself without zero coding knowledge. This has increased throughput for the team.
The team is extremely accessible, knowledgeable and most importantly helpful.

Cons

None so far.

Likelihood to Recommend

If you're looking for a simple tool to do A/B testing, split URL testing and heatmaps, Zarget works perfectly well.

Sathyanarain 'Narain' Muralidharan

Marketing Manager in Marketing at Freshdesk (501-1000 employees)

Vetted Review

1 year of experience

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