Simple AB testing, on the fly!
April 29, 2016

Simple AB testing, on the fly!

Sathyanarain 'Narain' Muralidharan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Zarget (legacy)

Overall Satisfaction with Freshworks CRM (formerly Freshsales)

We use Zarget to optimize our website. We were operating in the dark with a bunch of assumptions based on past experience about what works in the website. Though gut feeling worked pretty well, we were still lacking some accurate numbers to take informed decisions. We tried a bunch of tools, but somehow they didn't find adoption within due to various reasons - ease of use mainly. We are now seeing a clear tremendous increase in number of signups after having run a few experiments in Zarget.
  • Ease of use. While editing design of pages, you don't have to go back and forth with the web team as you can do it yourself without zero coding knowledge. This has increased throughput for the team.
  • The team is extremely accessible, knowledgeable and most importantly helpful.
  • None so far.
  • It's too early to be calculating ROI, but I'd say we're on the track to north, thanks to Zarget.
Optimizely is good, but we were forced to go to the web team for every experiment. It slowed us down and we lost the ability to run experiments on the fly. Zarget lets the team (with zero coding knowledge) to start experimenting without any external dependencies, with a brilliant browser based editor.
If you're looking for a simple tool to do A/B testing, split URL testing and heatmaps, Zarget works perfectly well.