Frontify

Score7 out of 10

9 Reviews and Ratings

Community insights

TrustRadius Insights for Frontify are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Customization Excellence: Many users have praised Frontify for its exceptional customization options, allowing them to easily tailor the layouts and interface elements according to their specific needs. This flexibility has empowered reviewers to create personalized experiences within the software, enhancing their workflow efficiency and overall satisfaction.

Impressive Collaboration Features: Several reviewers have been impressed with Frontify's collaboration features, which enable real-time updates and facilitate teamwork on brand management. The ability to collaborate seamlessly within the software has proven invaluable for users, fostering efficient communication and ensuring that all team members are aligned on brand messaging and strategy.

Visually Appealing User Interface: Users consistently commend Frontify's visually appealing user interface, finding it both aesthetically pleasing and easy to navigate. The intuitive design of the interface enhances the overall user experience, making it a pleasure for customers to work with the software on a daily basis.

Reviews

6 Reviews

A great tool to kickstart an accessible brand repository, but not built to scale for design systems

Rating: 7 out of 10

January 14, 2022

Use Cases and Deployment Scope

Frontify was identified as a solution to publicly display our design system components. We wanted to publish our design library to allow access for 3rd party organizations and other departments in-house to support consistent use of components which support the brand in digital visual media.

Pros

Admin publisher control
Public domain naming and free access
Customise layouts
Hierarchy and navigation

Cons

Page layout has some code restrictions
Code snippets cannot be deep linked

Likelihood to Recommend

Well suited to organization starting their journey of design system creation. It provides a ready to go foundation that requires minimum effort to set up and get going. It may be limited if scaling into thousands of design elements and multiple users - we have not tried at scale of more that 10's of users.

Verified User

Manager in Product Management (10,001+ employees)

Vetted Review

3 years of experience

Frontify is a fantastic digital asset manager

Rating: 10 out of 10

September 10, 2021

Use Cases and Deployment Scope

Frontify is a lifeline for a complex brand management system. Our team partners with marketing teams across the company to populate and utilize robust brand systems. From the design side, Frontify allows for significant customization in order to create a great user experience for our internal partners.

Pros

Digital asset management
User access Control
Interface customization

Cons

Sometimes SSO can be glitchy

Likelihood to Recommend

Any team looking to organize and distribute design content should look to Frontify for solutions.

Verified User

Manager in Corporate (1-10 employees)

Vetted Review

1 year of experience

Frontify Online Brand Management

Rating: 9 out of 10

August 3, 2021

Use Cases and Deployment Scope

Frontify is a one-stop shop for an all on-line brand and asset management tool. This software is used mostly in within our art department, but then is an excellent conduit to share important branding strategies and assets company-wide.

Pros

Brand management.
DAM solution.
Implementation of company values and mission.

Cons

Ease of use amongst multiple brands.
Pricing of multiple brands.

Likelihood to Recommend

It is well-suited for developing and implementing branding tools and assets. It is not well-suited as a sole DAM solution.

Michael McKeehan

Art Director in Marketing at Metagenics (201-500 employees)

Vetted Review

1 year of experience

Save time and easily capture design specifications

Rating: 9 out of 10

May 15, 2021

Use Cases and Deployment Scope

The image database and the style guide help our zoo enormously to have an overview of the different designs and also to be able to check again and again in the team how everything was defined in the CICD. The image database is huge for us, but still easy to use thanks to the good keywording. Previously, image search cost us an enormous amount of time and nerves. We finally have proper guidelines for our CICD, which the whole company can access.

Pros

Useful and intuitive image database easy to use for any user.
Clear structures for the CICD and many possibilities to map everything.
Fast and straightforward support.

Cons

The frontend and the backend are not intuitively connected. It is not possible to switch directly.
Keywording can only be done in the backend.
Managing rights is possible on every subpage, which can sometimes be a bit complicated.

Likelihood to Recommend

Simple and straightforward to understand, usable without much introduction, even for users without much prior knowledge. Helps us enormously, the image database saves us so much time and nerves. Before, we always had to search for a picture for a very long time, now it's super fast thanks to keywords.

Verified User

Employee in Marketing (51-200 employees)

Vetted Review

1 year of experience

Great for very visual brands - you may want to keep investigating other options

Rating: 5 out of 10

Incentivized

November 28, 2018

Use Cases and Deployment Scope

I use Frontify to manage basic brand colors for various clients. It is a full end-to-end solution to manage all aspects of a brand, but I use it a little differently since they changed their plans.

Pros

It manages the visual aspects of a brand very well.
It is easy to use and update.
It converts the colors from hex to rgb and cmyk seamlessly.
It has a nice user interface.

Cons

I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
Having sections for voice and personality would be great.
The ability to export a brand document to a .PDF to share with partners.

Likelihood to Recommend

It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.

Shelle Pourmanafzadehardabili

Principal at Viseate LLC (1-10 employees)

Vetted Review

3 years of experience

View profile

Great Digital Brand Guideline Maker

Rating: 10 out of 10

Incentivized

November 15, 2018

Use Cases and Deployment Scope

Our marketing department needed a way to easily disseminate social media brand guidelines to our remote agents and Frontify allowed for that. With our agents being out of the office, we needed a way to be able to give them the tools to properly supply media for posting but also to be able to update it as the mediums change their own guidelines.

Pros

Customization
Collaboration
Real-Time Updates

Cons

Moving objects around
Rich text limitations
Image sizing

Likelihood to Recommend

If you need any type of documentation in a central place for disseminating information to remote individuals, Frontify is the way to go. Frontify allows for real-time updates so you can be live on a conference call, make a change, and have folks refresh and they will see it right away. It's a great way to share information and house brand resources.

Stefanie Cash

Digital Marketing Manager in Marketing at Caradonna Adventures (11-50 employees)

Vetted Review

5 years of experience

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