Digital Asset Management Software

Digital Asset Management Software Overview

What is a Digital Asset Management Software?

Digital Asset Management (DAM) Software is, at a minimum, a repository for marketing assets. Typically this includes brand media, images and video, or any digital object that relates to the enterprise's brand and image.


Alternately this type of software might be described as brand management software. Its nearest cousin is enterprise asset management (EAM) software. However with DAM systems, the emphasis is not only upon storing assets but on aggregating, arranging, updating, editing, and deploying them. The overall purpose is to strengthen the image of the company and its products via creative marketing and media.

Digital Asset Management Software Features & Capabilities

Most DAM platforms have features around the following areas of functionality:

Single Source of Truth

The DAM presents an up-to-date, synchronized and highly searchable repository for marketing assets. This is core to the design of all DAM platforms. As enterprise assets proliferate the DAM should help keep the corporate librarian in control.

Intuitive and Navigable Portals and Catalogs with Access Control

Access to the repository is intuitive so that assets are discoverable. Access is controlled so that assets are safe. This is important because often creative is outsourced to third parties. Thus a DAM should be easy to navigate but difficult to violate with restrictions like one-time download, limited-access windows, and more.

Tagging, Metadata, and Categorization

DAMs should intelligently support categorization of digital assets with various tools (e.g. facial recognition, tagging) that support rapid sorting and discovery of these visual assets. This speeds content retrieval, combination, and deployment workflow.

Search & Filter

A key part of the DAM platform’s organizational scheme is an intelligent search feature. Search filters take advantage of all that metadata.

Guidelines, Monitoring, and Governance

The DAM should present controls to govern how brand assets are used, ensuring compliance with corporate and brand standards.

Creative Workflow

Digital Asset Management platforms should support the collaboration, editing, and approval process with workflow controls and dashboard interfaces. This is very similar to project management suites but for the kinds of assets (e.g. video, images) typically edited and approved by a DAM.

Integrations vs. Suites: The DAM/WCM Connection

Digital Asset Management Platforms are also creative and deployment/distribution platforms, preparing media to go live. For this reason, they must integrate with the web content management systems (WCMS) used by the enterprise. Or sometimes vendors offer suite products with integrated DAM and WCMS.

Pricing Information

DAM pricing is complex because of the number of factors to be taken into consideration. As with all business software, it’s extremely important to have a good sense of the organization’s needs as a starting point. It’s also important to understand the quantity and type of digital assets to be managed, the media workflows, and the people who will be administering and using the system. An enterprise-level SaaS DAM can cost upwards of $30,000 per year. SMB versions are significantly cheaper.

More Resources

Digital Asset Management Products

(1-25 of 78) Sorted by Most Reviews

Oracle CX Marketing (formerly Oracle Marketing Cloud)
373 ratings
241 reviews
Top Rated
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Canto
2 ratings
107 reviews
Flight is a cloud-based digital asset management (DAM) from Canto headquartered in San Francisco, a somewhat lighter and low cost alternative to their flagship DAM, Cumulus.
Adobe Experience Manager
148 ratings
31 reviews
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Aprimo
12 ratings
9 reviews
Aprimo is a digital asset management (DAM) and work management software company offering content, operations, and planning solutions to enterprises globally. The Aprimo platform enables brands to streamline and govern all the behind-the-scenes activities of every project, from ideation to delivery t…
Bynder Brand Portal
6 ratings
8 reviews
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information management and web-t…
WebDAM, by Bynder
4 ratings
5 reviews
WebDAM is the flagship digital asset management (DAM) platform developed by the company of the same name in San Mateo, California, that was acquired by Shutterstock in March 2014 and then by Bynder in 2018.
Cloudinary
6 ratings
4 reviews
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
MarcomCentral
0 ratings
3 reviews
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
Xinet
0 ratings
3 reviews
North Plains Systems in Toronto now offers and supports Xinet, a digital asset management platform with an emphasis on collaboration and sharing. The California company Xinet, the platform's original developer, was acquired by North Plains Systems in 2012.
Extensis Portfolio
2 ratings
3 reviews
Extensis headquartered in Portland, Oregon offers Portfolio, their digital asset management (DAM) platform.
Salsify
3 ratings
3 reviews
Salsify is designed to enable suppliers to send their product content to retailers. The solution provides a central place to create, manage and publish product information - including product attributes, marketing copy, datasheets and other files.
CONTENTdm
3 ratings
2 reviews
CONTENTdm is a DAM for libraries, from OCLC headquartered in Dublin, Ohio.
Widen Collective
4 ratings
2 reviews
The Widen Collective is a cloud-based digital asset management platform designed to help marketers efficiently create, manage, distribute, and analyze all forms of marketing content. The vendor states the integrated suite of software applications will enable organizations to create impactful, measu…
Filecamp
0 ratings
2 reviews
Filecamp is a cloud-based Digital Asset Management (DAM) solution with unlimited users. According to the vendor, with Filecamp users can showcase and share files with clients or with other parts of the organization. Customers can have their own custom branding and password protection if required. Us…
Brandfolder
4 ratings
2 reviews
Brandfolder in Denver, Colorado offers their eponymous digital asset management (DAM) platform.
Nuxeo
5 ratings
2 reviews
The Nuxeo Platform is a cloud-native Content Services Platform designed to make it easy for large enterprise organizations to build smart content-centric applications that enhance customer experiences, improve decision making, and accelerate products to market.The vendor states its customers choose …
Frontify
3 ratings
2 reviews
Frontify is an all-in-one, cloud-based software for managing an entire brand, not just its assets. Frontify boasts strong implementation, usability, support, and functionality. With plans for all company sizes, the vendor states Frontify is used by 2,500 brands globally. Frontify features: Cloud-ba…
OpenText MediaBin
1 rating
1 review
HP MediaBin is a digital asset management (DAM) offering from Hewlett-Packard.
Avid MediaCentral
0 ratings
1 review
Avid offers MediaCentral, a suite of enterprise digital and media asset management applications supporting asset creation, location, arranging, and publication workflow.
Avid Interplay Media Asset Manager
0 ratings
1 review
Avid Technology headquartered in Burlington, Massachusetts offers Interplay Media Asset Manager, a digital asset management (DAM) platform.
Workfront Library
1 rating
1 review
Workfront Library enables teams to manage work, review and approve assets, and distribute them throughout the enterprise, all in one place.
Pics.io
1 rating
1 review
Pics.io is a solution for managing all digital assets. With this solution, users can find their creative files, collaborate with colleagues on new projects, and share their work with clients and partners. Key features include: creation website portfolio, version control, and revision tools. The vend…
WoodWing Assets
0 ratings
1 review
Elvis DAM is a scalable digital asset management (DAM) solution, offering Filtered Search, Collaboration features, Image Editing, Metadata management, Approval Process control, Version control and Asset Sharing.
Cumulus
4 ratings
1 review
Cumulus from San Francisco based company Canto is a digital asset management (DAM) offering.
pCloud
4 ratings
1 review
pCloud is a cloud- based digital asset management platform that provides access to all digital content including images,video, audio, documents, and more, anytime, anywhere, on any device. Users can keep important files safe and centralized in one place, and share with team members, clients, etc. ac…