Great for very visual brands - you may want to keep investigating other options
Shelle Pourmanafzadehardabili | TrustRadius Reviewer
November 28, 2018

Great for very visual brands - you may want to keep investigating other options

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Frontify

I use Frontify to manage basic brand colors for various clients. It is a full end-to-end solution to manage all aspects of a brand, but I use it a little differently since they changed their plans.
  • It manages the visual aspects of a brand very well.
  • It is easy to use and update.
  • It converts the colors from hex to rgb and cmyk seamlessly.
  • It has a nice user interface.
  • I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
  • Having sections for voice and personality would be great.
  • The ability to export a brand document to a .PDF to share with partners.
  • For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.
It depends on what the colleagues needs are. I think it is GREAT for visual brand management, but it does not (or I have not noticed) have the ability to really have brand descriptions and verbiage of different length (50, 100, 250 words, etc) or other written instructions for how to write, who should have a voice, how social media is handled, etc.