Overall Satisfaction with Frontify
I use Frontify to manage basic brand colors for various clients. It is a full end-to-end solution to manage all aspects of a brand, but I use it a little differently since they changed their plans.
- It manages the visual aspects of a brand very well.
- It is easy to use and update.
- It converts the colors from hex to rgb and cmyk seamlessly.
- It has a nice user interface.
- I believe having an agency option would be great so that one could manage and build multiple brands for multiple clients.
- Having sections for voice and personality would be great.
- The ability to export a brand document to a .PDF to share with partners.
- For a highly visual brand with a small team, I believe the time saved and the tools offered would make the plus plan attractive. I do not know that I would recommend the larger plans to my clients.
OpenBrand.com is not quite as visually appealing as Frontify, but it would be worth investigating if you are looking for brand management. I frequently use them in combination with each other and have a more appealing pricing structure.