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FRONTLINE Selling

Score9 out of 10

2 Reviews and Ratings

What is FRONTLINE Selling?

FRONTLINE Selling (formerly PeopleLinx) is a sales enabalement solution that is focused on helping sales people build relationships, attract leads, and drive upsells using social networks. This solution maps an organization's sales process and integrates with CRM platforms.

Categories & Use Cases

It works if you work it

Pros

  • Starting with the executives and working down rather than the opposite
  • The website is user friendly
  • Having our contacts pop up in our ticker every day as a reminder to call them
  • Having us add 10-12 new contacts a day to ensure our pipeline never runs dry

Cons

  • Maybe sprucing up the website a bit
  • Make new simulation recordings--it gets old listening to the same people's names every day

Most Important Features

  • Simulator
  • Process
  • Key cards

Return on Investment

  • I've actually signed a huge company using this process. Not only did I benefit, but the company obviously grew because of it.
  • COVID obviously put a damper on things, but we're still booking calls because we're using the process and we know it works.

Other Software Used

ZoomInfo

Sales Enablement Made Easy.

Use Cases and Deployment Scope

The problems we used this software for include both cold call and email outreach and also for discovery calls…which they call Meaningful Interactions. Their scientific methods of booking and then converting meetings really work. Our conversation rate significantly went up the more we used this cadence and the emails they helped us develop.

Pros

  • Training
  • Integration
  • Customer service.

Cons

  • The way the software looks better in classic view vs. Lightening view.
  • Being able to easily see notes about the call afterwards.

Most Important Features

  • Training
  • Continual mentoring.
  • Booked meetings.

Return on Investment

  • We’ve almost doubled our meeting rate.
  • It takes less time to book the meetings.
  • Provides a solid process for discovery calls.

Other Software Used

Salesforce CMS, ZoomInfo Engage, Outlook4Gmail