Actionable Insights and In-Depth Analysis
Use Cases and Deployment Scope
Glassbox provides our FSI company with insights that not only help us understand the full context of user behavior but also enable us to make informed, strategic decisions to constantly improve our customer experience. Mostly, we use the platform to identify the friction points our customers encounter in our portal. Before we had Glassbox, they went almost entirely unnoticed, because we could never really pinpoint the root of the problem. With the vast data we now have at our fingertips, and the many tools and features the platform offers, we can identify issues in real-time, prioritize improvements that will have the most impact, and really succeed in developing a more intuitive product for our customers.
Pros
- Deep behavioral analysis - Glassbox captures every customer interaction and analyzes user behavior across all of your applications.
- The platform translates vast amounts of user data into clear, actionable recommendations that you can implement in real-time.
- Real-time monitoring that enables you to instantly detect and respond to issues as they surface, and before they escalate.
Cons
- While it's a very intuitive platform, some of the more advanced analytics tools can be complex and require time to master fully. In my experience training is really necessary for these features.
