TrustRadius: an HG Insights company

Google Analytics 360 (discontinued)

Score8.3 out of 10

539 Reviews and Ratings

Features

Top Performing Features

  • Reporting in real-time

    This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

    Category average: 7.9

  • Referral Source Tracking

    This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

    Category average: 8.6

  • Event Tracking

    This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

    Category average: 8.5

  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.8

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

  • Lead Conversion Tracking

    This tool allows you to follow a user's path through your website until they complete a certain action, like making a purchase or signing up for a newsletter, enabling you to understand what leads to conversions.

    Category average: 7.8

  • Device and Browser Reporting

    This enables an overview of the type of devices or browsers users are using to access your website, helping in improving website design, usability, and visibility.

    Category average: 8.4

  • Pageview Tracking

    A feature that records and provides data on a specific page's popularity and the number of times it has been viewed by users.

    Category average: 8.9

  • Event Tracking

    This enables the tracking of specific actions or 'events' on your website, such as button clicks, form submissions, and engagement with other interactive elements.

    Category average: 8.5

  • Reporting in real-time

    This feature provides immediate data and analysis about web traffic and user behavior, facilitating real-time decision making.

    Category average: 7.9

  • Referral Source Tracking

    This feature tracks the original source of your web traffic, informing you where your users are coming to your site from whether it be through other websites, social media, etc.

    Category average: 8.6

  • Customizable Dashboards

    This feature allows users to personalize their view of data and reports to focus on specific metrics that best fit their business needs.

    Category average: 8.5