Build Strategy with Google Analytics
Use Cases and Deployment Scope
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of features like dashboarding, user path analysis, event analysis, and many more which help us to make a better decision in the development of the app. Furthermore, we are using this software across multiple departments like product, marketing, analytics, and category multi-purpose It is like one software is solves our all problems of different departments.
Pros
- Data Integration part since it is a google product so it will be easily connect with Bigquery since our company data is on Bigquery so it will be very easy for us to connect with google analytics to analyze the data furthermore without spending too much time in the data integration part compared to others software.
- For our marketing department it will be very easy for us to run campaign and track each campaign through google analytics 360 which is easily combine with google marketing platform.
- From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our platform, lead tracking.
Cons
- The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we have ignored the pricing model and gone for Google Analytics software for ease of convenience
- From Business perspective, product features were less in Google Analytics as compared to others where you can just plug and play and your dashboard is ready. Here various metrics were given but the complexity was that if you are not aware of those metrics you can find the correct insights.
- A lot of documentation was given but you can't have enough time to read all the documents to use every feature of Google Analytics 360 since very few training videos were provided to learn. I think they have to increase the videos parallelly with a document. If you are not aware of some features then you need to take the help of the customer support team of Google to understand the features otherwise if you were reading the document then it will take a lot of time which is very painful.
Likelihood to Recommend
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
