Skip to main content
Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium


What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack,…

Read more
Recent Reviews
Read all reviews


Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation


View all pricing

Google Analytics Premium


Up to 1 Billion hits/month

Google Analytics



Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Webinar: How to Stay on Budget Using Google Analytics 360


Webinar: What Google Analytics 360 and Google BigQuery Can Do for You

Return to navigation

Product Details

What is Google Analytics 360?

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list:

Frequently Asked Questions

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Webtrends Analytics are common alternatives for Google Analytics 360.

Reviewers rate Support Rating and Implementation Rating highest, with a score of 10.

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees).
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-25 of 56)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Google Analytics 360 we ae used to analyze our data and based on analyzed data we are building a strategy for our app. It has a lot of features like dashboarding, user path analysis, event analysis, and many more which help us to make a better decision in the development of the app. Furthermore, we are using this software across multiple departments like product, marketing, analytics, and category multi-purpose It is like one software is solves our all problems of different departments.
  • Data Integration part since it is a google product so it will be easily connect with Bigquery since our company data is on Bigquery so it will be very easy for us to connect with google analytics to analyze the data furthermore without spending too much time in the data integration part compared to others software.
  • For our marketing department it will be very easy for us to run campaign and track each campaign through google analytics 360 which is easily combine with google marketing platform.
  • From Business perspective Category team are using this tool for analyzing data for retention our customer how they were performing, churn rate of our platform, lead tracking.
  • The pricing model of Google Analytics 360 is the key factor which is higher than the other platforms but since our company data is on Bigquery so we have ignored the pricing model and gone for Google Analytics software for ease of convenience
  • From Business perspective, product features were less in Google Analytics as compared to others where you can just plug and play and your dashboard is ready. Here various metrics were given but the complexity was that if you are not aware of those metrics you can find the correct insights.
  • A lot of documentation was given but you can't have enough time to read all the documents to use every feature of Google Analytics 360 since very few training videos were provided to learn. I think they have to increase the videos parallelly with a document. If you are not aware of some features then you need to take the help of the customer support team of Google to understand the features otherwise if you were reading the document then it will take a lot of time which is very painful.
As I have discussed previously their insights were very useful. The second thing is since it is a Google product you will connect the data very easily from other platforms like Bigquery, Google Drive, etc. and even you can connect Google marketing platform. through this tool, you can track your live campaign how they were performing, and how it will be engaging your customer as well.
Score 9 out of 10
Vetted Review
Verified User
Google Analytics 360 is being used across different areas of the company, especially in the marketing and sales and planning teams, in which we use it as our main attribution platform. Besides that, Google Analytics 360 is also being used in order to better understand user acquisition, user behavior, retention, conversion and many more, as well as for comparing different attribution models as to understand the one that better fits our business and makes the most of our acquisition channels.
  • Attribution.
  • User acquisition insights.
  • User behavior and site performance.
  • Product and page conversion.
  • Attribution model comparison.
  • Web + App attribution.
  • Product categorization and reports.
  • Other channels integration, besides only Google Ads.
Google Analytics 360 works very well and is very appropriate as an attribution and web analytics tool. However it does have some room for improvement when we talk about cross device attribution and app analytics.
Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.
  • Provides a visualisation of funnels
  • Allows for unfiltered data, providing you with confidence
  • No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw.
Score 8 out of 10
Vetted Review
Verified User
It's our standard analytics go-to covering most of our initial diagnostic use cases. Understanding volumetrics for user numbers across different flows, triaging drop-off to drive conversion rate optimization, and monitoring funnel behavior over time tied to optimizations is key.
  • Cater [to] large user volume sites without capping event capture
  • Allow custom journey building to monitor precise flows
  • Provide basic visualizations for common KPI's
  • The interface is not always self-explanatory for novice users which can curb adoption rates
  • Close dependency to front end development coding to ensure clean data capture and variable identification
  • Discrepancies [are] not immediately obvious unless alternative tools are used for comparison
Well suited to organizations with large website-driven user volumes. Less appropriate for app-only businesses unless combined with other analytics tools. Necessary for cross-channel businesses and to allow data collection at scale. Less appropriate for data visualization, storytelling, and novice usage than other tools.
Score 10 out of 10
Vetted Review
Verified User
Various departments use Google Analytics 360 to track user behaviour on the website and the apps. Marketing uses it to track campaign performance and conversion issues. Buying team uses it to understand what type of products are users searching for, looking at, adding to the cart and finally purchasing. Tech team uses it to evaluate UX related dimensions as well as tech related issues that users could be facing.
  • Cross-device tracking of users.
  • Creating complex reports and simple attribution models.
  • Measuring UX parameters.
  • The reporting tool needs to be improved - It takes too much time to load results (1-2 mins).
  • Data sampling can cause issues while tracking small set of data.
Google Analytics 360 is great for tracking large amounts of data and drawing conclusions from it. As compared to the other analytic tools, it is easy to use and being a part of the Google Suite, you can easily share data with the other google platforms (Ads, Optimise, Data studio, Big Query, etc.).
The attribution model tool and user behaviour tracking for the app can be improved. With the ongoing challenges from browsers and GDPR opt-ins, you can only see around 90% of the actual data.
Score 8 out of 10
Vetted Review
Verified User
It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
Score 9 out of 10
Vetted Review
Verified User
Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a supportive tool to get the analytics at one go. This formulates the data, collects the data & makes it user friendly so that it will be ready to use data for management decisions and workings.
  • Easy Access of Data
  • Monitoring data at frequent intervals
  • Segregation of Data
  • Funnel Analysis
  • Cost of the product
  • Few features not user friendly
  • Data freshness
Google Analytics 360 [(formerly Google Analytics Premium)] holds good position in our company to generates reports based on analytics and data. this is very useful to review and take decision based on that. Cost wise this is on higher side but its reports are accurate and stand as a strong foundation for any matter. it has access to raw data which helps to go back to root for comparison.
Sergey Gorbanenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Google Analytics 360 helps us know which channel to target potential customers and which website content to optimize. It has accurate metrics, demographic information about potential customers and makes sure that you can control what content should be presented to visitors; its website is beneficial. An excellent tool that contains all the information about the performance of your network resources so you can quickly solve problems and decide how to increase your revenue.
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
  • It would be nice to have a solid help section or training tools.
  • Most of my toolbar customizations are gone, and the last UI I didn't like was changing the number to a percentage.
Google Analytics 360 allows businesses of all sizes to track user behavior, gain marketing insights, and much more. Modern tools for conversion and attribution testing can help businesses both large and small improve user experience, maximize their digital strategies, and better measure performance. Your content, your products, services and more. It can help you understand what's working and what's not; it's a comprehensive tool that can give you insights into what's happening on the web and in apps.
Score 9 out of 10
Vetted Review
Verified User
I have Google Analytics 360 set up to measure my web site traffic. I can see where visitors are coming from, how many visitors have come to the site, how long they stay, what pages they visit and so on. It helps me determine what platforms I should be focusing on and what content is resonating.
  • Google Analytics 360 is free. That makes it very accessible to everyone from the solopreneur to larger businesses.
  • Some of the Google Analytics 360 features are easy to use and understand.
  • Google Analytics 360 helps you understand what's working with your content.
  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
I think for small business owners, Google Analytics 360 is a free tool that can be used to understand where visitors are coming from - which platforms are driving traffic to your site. Also you can tell which pages of your site they're spending time on - and which they "bounce" quickly from, so changes can be made. You can see which content is resonating most with visitors, too. If you publish a blog for example, you can see which posts people are reading - you can see how long they've stayed on a certain page. It's helpful because it informs your content. On the other side, Google Analytics 360 can be overwhelming. Because there is so much data - too much data? - it can make you turn away. You look at it - become overwhelmed - and just move on. I don't use it as much as I could for that reason. It's helpful to know which data you're looking for so you can focus on that.
Fernanda Ministerio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The cost of Google Analytics 360 is high, even in a large company in my country. At the moment we are testing if there is a good cost-benefit relationship and if the tool suite really improves our work, reducing the technical hour's costs of the team. We think this technology is highly justifiable for large companies that have e-commerce. It provides great analytical power concerning the presented results. The value of the contract includes technical support and training for the team, which is very important.
We are testing in a single area for now. So far, we've identified that the number of columns to export and the number of custom variables can bring impactful results. We have been using Google Analytics to track user behavior on our websites. The resulting data helps to understand user behavior and other data, such as which platform the user accessed our site from. It also helps our company know which banners we are getting the most leads from and which leads are converting to customers which can support further analysis for our CRM.
  • Offers premium tools to get to know your data better, with more insight into larger sets of data.
  • Works great with other Google Suite products.
  • Helps track sessions, user bounce rates and session duration.
  • Some competing products have better user behavior analysis.
  • In the funnels, you can see the dips, but you cannot check the seasonality of the funnel conversion at once.
  • The cost is high for companies that are not specifically e-commerce and Marketing.
Google Analytics 360 (formerly Google Analytics Premium) is much more complete than its free version as you won't get the sample data you get in regular Google Analytics.
If you're a marketing, advertising or e-commerce company with multiple sites and products and receiving a lot of data, Google Analytics Premium is fantastic. You will have a great set of tools that will help you to perform different operations and generate reports on your data. These insights would help you make better decisions about your product.
It's too sophisticated a tool for a non-commercial company. Much of your data, reporting and analysis can be done in other tools (or using data science).
Andrii Zherebtsov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Most importantly, this service taught me to monitor many parameters of site performance and ad integrations. I started to get a better approach to the impact of demographics on marketing companies, etc.
  • Easy integration
  • Great dashboard with lots of charts
  • Easy way to optimize my site
  • I didn't like customer support
  • Google Analytics 360 is quite expensive
  • It is not the most understandable for beginners
Seeing which pages of our site are the most popular. The reporting incoming traffic tool also helps me a lot in my work.
Lee Preston | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
I use Google Analytics 360 on multiple client accounts. It addresses the sampling issues of GA free, and allows you to have more goals & other metrics set up on your account.
  • Unsampled data - which means you're not analysing 3% of a sample of data (which can cause issues).
  • More goals to track - if you're managing multiple business lines/actions within one website this is essential.
  • It still feels like clunky old Google Analytics and the UI isn't fantastic.
  • Still sometimes slow to load.
  • It's still quite difficult to visually present data to clients without other tools.
Really useful if the user has the budget, and if more goals/unsampled data is needed. It's less appropriate for smaller clients where data sampling isn't too bad, or if the cost dwarfs marketing budget.
Score 8 out of 10
Vetted Review
Verified User
Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.
  • Measuring user interaction across multiple platforms.
  • Custom dimensions.
  • Advanced analytic reports.
  • More tutorials.
  • Easier integration with Google Tag Manager.
Google Analytics is a great way to get a broad view of your website. Google Analytics 360 has more advanced features than the classic version making it easier to capture leads and your customer's sales processes. With some training, it can be very helpful however some users may need additional help navigating and learning how to use the site.
Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Google Analytics 360 helps our nonprofit organization really examine the way that we are interacting with our customers in our community at large. it’s really important for small nonprofits such as ours to be able to engage with our data and the way that we are affecting the folks that we serve.
  • Google Analytics 360 helps us look at our marketing from a bird’s eye view so that we can problem solve.
  • The software is great at helping us engage from a consumer’s viewpoint.
  • Google Analytics 360 works great with our existing Google Suite products.
  • It was a little complicated to integrate but once we spent some time with it, it was woven into our workflow.
  • The Analytics portion has a lot of firewalls that can make it hard to add multiple users seamlessly.
  • Noooo amount of Google customer support.
it’s great for folks that already use Google Suite because it’s Well designed and easy to use just like all of Google’s products. If you have experience with one, you have a shared visual language in order to master another product. Its less appropriate if you need a lot of hand-holding in order to integrate software.
Score 10 out of 10
Vetted Review
Verified User
We use Google Analytics [360 (formerly Google Analytics Premium)] primarily for our digital marketing and website experience design groups. We use the data to better understand how our users are interacting with our websites and what business actions we might be able to take in order to improve their experience. We also use it to understand overall marketing campaign effectiveness and how the interaction between campaigns can lead to goal conversions.
  • Easy and quick installation and set up
  • Great out of the box features and functionality
  • Ability to add custom dimensions and use those in reporting
  • Custom dimensions cannot be easily integrated into standard reports
  • Saving and sharing views and dashboards can be a bit clunky
  • Inability to track PII effectively makes it, at times, an inferior solution
Google [Analytics 360 (formerly Google Analytics Premium)] is really good for companies looking to better understand user behavior and how your customers and end users are interacting with your website. You can understand trends of your data (which day of the week is busiest?) and find trouble areas where customers are getting stuck. Google Analytics [360] should not be used as a system of record or source of truth regarding financials or other numbers that need to be reported with 100% certainty.
Rahul Chhajed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We have been using Google analytics to track user behavior on our websites and also apps. Google Analytics data helps to understand the user behavior and other data like from which platform user reached to our website. This also helps our business to know from which advertisements we are getting the most lead and which leads are getting converted into customers. Google Analytics data helps to take future decisions on product marketing and even UX improvements.
  • Google Analytics 360 gives you premium tools to know your data well with greater insights on larger sets of data.
  • It gives access to tools like Big Query which helps you to query your analytics data using queries and generate custom reports.
  • You can also perform A/B testing and derive different hypothesis on the basis of data with Google Optimize
  • Although it's pretty easy to set up A/B testing, it's tricky to understand how Google Analytics declares a winner with its calculations.
  • Big Query is a powerful tool but all together requires an understanding of a different kind of query language that needs more documentation and tutorials to understand.
  • The in-depth analysis of user behavior can be more detailed as it is in some competitor's products.
If you are an enterprise with multiple websites and products and getting lots of data, Google Analytics Premium is well suited as you won't be getting the sampled data you get in normal Google Analytics. You will have a large set of tools that would help in performing different operations and generating reports on your data. These insights would help you to make better decisions about your product.
Sydney Lovegrove | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!
  • Data Collection
  • Data Organization
  • Customization
  • Brief Description of Metrics/Terminology, What does this data mean?
  • More User Demographics
  • Learning Resources/Getting Started, It is a lot of data to digest, hard knowing for a beginner where to begin
Google Analytics 360 is great for understanding click behavior and how people navigate our website, especially our careers page/job board. It is very useful to know which jobs are getting the most traffic and by what types of people. However, I wish there were more available demographics to break down who your audience really is.
Score 5 out of 10
Vetted Review
Verified User
GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.
  • Reliably tracked our customers.
  • Was able to integrate the Google Ad keyswords and campaigns with customer journey.
  • Data availability
  • The data wasn't available at a certain time everyday.
  • The format of the data is difficult to use.
  • Support is poor.
If you have a complex web and mobile site and need to track what people are doing, AND have the capacity for a large enough team to integrate this data into your warehouse, this is a great platform. There are also some handy reports on the GA website that one gets for free that are helpful.
Ariel Insua | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.
  • Shows detailed information online
  • Allows to open the information in different ways
  • Integrates very well with other Google tools
  • The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
  • When dealing with large volumes of information it is slow, very slow
  • In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
It is a good tool, it gives a detailed view of each of the sites you have. It allows you to build views by URL, security is easy to manage, it provides real-time and historical information within the same UI, and is accessible from any type of device. The raw information can be sent very easily to big query and a lot of analysis can be done there, for example, user behavior since it provides a user_id that allows identifying a user, not by name or email but with an identifier.
March 14, 2020

Second to none!

Richard Eltringham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Google Analytics Premium is used by many of our clients who have large businesses and often have e-commerce stores. It enables us to accurately view our client's web visitors and what they do on the website
  • The ability to produce reports at fast speeds.
  • Very good customer support and guidance.
  • Long list of integrations.
  • It is very expensive and not always an option for some businesses.
Google analytics premium is a great option for businesses that have lots of traffic to their websites and need to analyze the behavior of these visitors. Additionally, for businesses where real-time data is an important Google analytics premium is the best option.
Score 9 out of 10
Vetted Review
Verified User
We have had clients who use Google Analytics Premium. These clients have e-commerce stores that we are working on.
  • Un-sampled data
  • Lots of integrations
  • Great reporting functionality
  • It is very expensive
  • Training needed
As a company with an e-commerce store or a site with significant traffic, it is an absolute must. The 360 reporting and insights you get are second to none.
Rafael Zorrilla | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Google Analytics Premium across the entire education division of Wiley. My team manages it and it’s used primarily for web analytics, UX, and measured performance. We leverage to produce KPI reports, benchmarking, and identifying performance trends. Also, we review a good deal around user flows and behavior across our entire portfolio of sites and landing pages. We recently started using the attribution tool.
  • User Segmentation by contextual, demographic and site behavior
  • Advanced Analysis tool (beta)
  • Visualization of user flows
  • Lack of historical or retroactive revisions
Google Analytics is well suited for use across the department where we have varied levels of users...from beginners to power users. The UI is easy to navigate and the paradigm of user segments works well in parsing performance and results. Being a transitional site, we find Google easier to tell the digital story of our user behavior.
Score 10 out of 10
Vetted Review
Our clients use it across all their departments and across the whole business. The challenges it solves are data democratization and visibility on key metrics for digital marketing.
  • Unsampled data
  • Unlimited user access
  • SQL querying within the tool (without bigquery)
  • Blank canvas report building (without data studio)
Marketing focused companies really can use Google Analytics Premium because it's designed for marketing analysis and improvements to digital marketing activities and campaigns. However, for product-focused companies, Google Analytics Premium might be overly simplistic, as it's designed for marketers.
Score 8 out of 10
Vetted Review
Verified User
Google Analytics Premium is used by the whole group and locally by the digital department. It allows us to analyze web metrics of all our digital platforms with accuracy.
  • Accurate metrics analysis.
  • Personalized dashboards.
  • More trainings about features.
  • Case studies and templates of reports.
It is suited for multinationals that have multiple websites to manage.
It could be not relevant for small companies where Google Analytics (free) could do the job perfectly.
January 24, 2020

eCommerce Best Friend

Score 8 out of 10
Vetted Review
Verified User
Google Analytics Premium is primarily used by our UA, product, and web developing team. It allows various teams to measure and track ROI, page views, interactions, conversions, and traffic from external channels. Easy access to data from other Google entities such as Google Ads. It allows us to gather data about your users and where they came from (search, referral, social, etc.) to optimize those channels then.
  • Track campaigns.
  • Well integrated with other Google products.
  • No explanation on why one page will have high exit rate vs others.
  • The UI can be a bit overwhelming at times.
Google Analytics Premium is great for anyone looking to track users and understand their click/interaction behavior, especially if you're an eCommerce site; you need Google Analytics Premium. The free version does the job done if your just getting started with your eCommerce business. As your traffic grows over time, you'll likely upgrade to the premium version to continue using Google Analytics. Google will require you to upgrade if your traffic volume suddenly becomes high.
Return to navigation