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Filter 394 vetted Google Analytics 360 (formerly Google Analytics Premium) reviews and ratings
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April 14, 2021
Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!
- Data Collection
- Data Organization
- Customization
- Brief Description of Metrics/Terminology, What does this data mean?
- More User Demographics
- Learning Resources/Getting Started, It is a lot of data to digest, hard knowing for a beginner where to begin
January 08, 2021
Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.
- Shows detailed information online
- Allows to open the information in different ways
- Integrates very well with other Google tools
- The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
- When dealing with large volumes of information it is slow, very slow
- In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
December 08, 2020
Google Analytics Premium is used across the organization mainly with the analytics, product, design, business and engineering teams.
Since ours is a platform-based business where customers visit and drop leads, Google Analytics Premium becomes very handy in understanding what sort of customers are coming, from which device, browser, city, where are they landing. The user-level drop-down helps us understand the journey, digression and dropping off. 75% of the work done by Product Analytics team in our organization is on Google Analytics Premium only.
Since ours is a platform-based business where customers visit and drop leads, Google Analytics Premium becomes very handy in understanding what sort of customers are coming, from which device, browser, city, where are they landing. The user-level drop-down helps us understand the journey, digression and dropping off. 75% of the work done by Product Analytics team in our organization is on Google Analytics Premium only.
- Google Analytics Premium can easily be integrated with Google Spreadsheets, Data Studio, Big Query, Tableau, etc, the major tools being used in our organization.
- It helps provide user-level journey too that becomes very handy in understanding the behavior of few customers in a particular segment.
- It has information of every sort right from acquisition, marketing, engagement, conversion, etc. in one dashboard.
- It has flexibility of creating custom dashboards, segments, reports with required metrics and dimensions.
- Best feature is the same report can be shared with anyone who has access to the product.
- One can't download more than 5000 rows.
- In funnels, one can see the drop offs but can't check the seasonality of the funnel conversion in one go.
- Sometimes its challenging to find the reasons as the data comes under (not set) category.
April 15, 2021
It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
- Ease of use
- Train and documentation
- Cost compared to other solutions
- Integration with other products or Google solutions
- Account, property, and view limitations for large enterprises.
- No historical data applied to newly created views.
- Sending data to 2 or more properties easily using GTM.
- No granular user permissions compared to Adobe Analytics.
GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.
- Reliably tracked our customers.
- Was able to integrate the Google Ad keyswords and campaigns with customer journey.
- Data availability
- The data wasn't available at a certain time everyday.
- The format of the data is difficult to use.
- Support is poor.
Google Analytics Premium is used by many of our clients who have large businesses and often have e-commerce stores. It enables us to accurately view our client's web visitors and what they do on the website
- The ability to produce reports at fast speeds.
- Very good customer support and guidance.
- Long list of integrations.
- It is very expensive and not always an option for some businesses.
February 15, 2020
We use Google Analytics Premium across the entire education division of Wiley. My team manages it and it’s used primarily for web analytics, UX, and measured performance. We leverage to produce KPI reports, benchmarking, and identifying performance trends. Also, we review a good deal around user flows and behavior across our entire portfolio of sites and landing pages. We recently started using the attribution tool.
- User Segmentation by contextual, demographic and site behavior
- Advanced Analysis tool (beta)
- Visualization of user flows
- Lack of historical or retroactive revisions
November 13, 2019
We used Google Analytics mainly to understand the traffic of our clients' websites, we have implemented it for multiple client websites. It gives us real-time data to understand how the website is performing and its accessibility in terms of keywords, page views, page clicks. It is easy to integrate and helps a lot in creating strategy for our SEO and helps in building campaigns accordingly.
- Very easy to use and set up.
- Gives in-depth analysis.
- Representation of the data in the form of charts that are so explanatory they can be used in meetings.
- Cannot integrate with some of the other applications.
- Free version has less scope.
- Using in mobile app is not user friendly and difficult.
November 12, 2019
The platform is user-friendly, easy to learn and there is a lot of documentation. The thing is that Google does not actually give us support, all the contracts must be through a Google partner. The partner we are working with is great, they have a lot of experience and they are very supportive. We use this product for the following reasons:
- Improve business process outcomes
- Enhance decision making
- Reduce time to market
- Create internal/operational efficiencies
- Improve business process agility
- Improve customer relations/service
- Product functionality and performance
- Strong services expertise
- Strong consulting partnership
- It would be great for Google to provide more support
- Initial training was nice, would be better if someone were to instruct
- Connecting to Salesforce could be better
February 12, 2020
Our clients use it across all their departments and across the whole business. The challenges it solves are data democratization and visibility on key metrics for digital marketing.
- Unsampled data
- Unlimited user access
- SQL querying within the tool (without bigquery)
- Blank canvas report building (without data studio)
January 29, 2020
Google Analytics Premium is used by the whole group and locally by the digital department. It allows us to analyze web metrics of all our digital platforms with accuracy.
- Accurate metrics analysis.
- Personalized dashboards.
- More trainings about features.
- Case studies and templates of reports.
Google Analytics Premium is primarily used by our UA, product, and web developing team. It allows various teams to measure and track ROI, page views, interactions, conversions, and traffic from external channels. Easy access to data from other Google entities such as Google Ads. It allows us to gather data about your users and where they came from (search, referral, social, etc.) to optimize those channels then.
- Track campaigns.
- Well integrated with other Google products.
- No explanation on why one page will have high exit rate vs others.
- The UI can be a bit overwhelming at times.
January 15, 2020
It is used by the marketing and web department of our organization. It supports decision making based on customer behaviors, most visited pages, conversions and conversion rates based on marketing investments. It also supports marketing budget distribution based on sources of traffic.
- Traffic sources
- Advertising conversions
- More complex, so training is needed
- It's expensive
We have had clients who use Google Analytics Premium. These clients have e-commerce stores that we are working on.
- Un-sampled data
- Lots of integrations
- Great reporting functionality
- It is very expensive
- Training needed
November 19, 2019
We are utilizing Google Analytics Premium to track the traffic on our website. This information helps us see what articles are performing the best, as well as what pages our readers are engaging with the most. We are able to better determine what content our readers pay the most attention to, as well as how our sponsored content and paid advertisements are performing.
- Our company likes that visitor traffic is available in real-time.
- We are happy to utilize the calendar feature to segment data by the dates of our choosing.
- Tracking the number of visitors to any page of our website allows our editorial staff to better understand the content that our readers enjoy.
- So far, we have not faced any issues with Google Analytics Premium.
November 11, 2019
Google helps with the smooth sailing of the whole organization. We couldn't run without it! It's pretty impressive, honestly. With its all-in-one platform, we're able to easily control and manage different aspects of the things we need to track and monitor. It's also got great data that we can print out and send to those interested.
- The premium gives us an advantage over our competitors and helps us boost sales.
- It is very costly.
October 15, 2019
Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.
- Unsampled web analytics data
- Robust marketing 360 integration
- Easy-to-use, fast reports
- Powerful customization options
- Some customization limitations like fiscal calendar and standard report customization
- Minimal customer support through the company provider
October 02, 2019
We made the switch from regular Google Analytics to premium for more personalized aid with the reports. Our constituents have been relying more and more on specific data both about our audiences, donors, and any other website visitor. Things that premium offered that we couldn't get with the regular account: a dedicated account manager, training, analysis design, customized dashboard and reports, campaign manager integration, big data analysis, Google Tag Manager, and unsampled reporting API. With our fundraising and to some extent how our organization tracked its goals it has more than paid off.
- Unsampled reporting API (was not available on the regular service).
- Dedicated account manager, helping us with reporting and data collection.
- Training and analytics coaching which ultimately has made our reporting more effective.
- The benefit from us was more upfront in analyzing data and training staff. Might see less benefit for long term use.
- Many of the benefits we still use the most are also available on the free version.
- It's an expense.
September 11, 2019
We use it in tandem with all digital and print marketing efforts. We started off on original Google Analytics (free version), but moved to premium when the ROI case became obvious to us. It's indispensable in tracking results of landing pages, marketing campaigns, and user flow between our multiple web properties. We're able to create custom management reports that auto send to interested stakeholders via Google's Mail Server.
- It's a Google product, so it strikes a great balance between usability and advanced functionality
- Data is new and nearly constantly updated. I.e. you had a several day lag with Google Analytics Basic. Now, you can immediately analyze newsletter campaign results
- Integrates with CRM software so we can tell if a prospect visits our site(s) after we initiate a touchpoint (email, call, etc.)
- I suppose it could be free
- Oddly, we're able to stump our account reps with our use case. It takes them some time to answer our questions
- The insights are only as good as your set up. I wish Google provided consulting that went along with their product
July 02, 2019
Google Analytics 360 is being used in my organization for mainly web analytics across the entire organization. Our GA data is our "truth" data when it comes to other web metrics that we may receive from other marketing tools. It helps to address the what? questions when it comes to our website. Things like: What are people doing? What pages are they visiting? Etc. We then use additional Voice of Customer data to complement GA data and answer why? questions. Such as: Why are they spending so much time on this page? Why aren't they watching this video? Etc.
- Additional user management, which is key for large organizations that have numerous users.
- Higher data processing to process larger amounts of data and store it longer.
- Formal contract, which provides an actual point of contact for ensuring the service is running as it should and provides service level guarantees.
- Higher sampling limit for reporting.
- Additional integration with DoubleClick.
- Higher limit for custom dimensions and metrics.
- Data driven attribution modeling function.
- Although it is getting better, there is more room for the tool to advise on missed features enabled among other suggestions to make better use of the tool.
- Even though there is some room for user management, I think having additional controls over certain user functionalities would be nice - like custom report sharing.
April 25, 2019
We use Google Analytics on every client at the agency, it's our best bet to find how our campaigns are doing. The metrics we get from analytics help us act very fast if a campaign is not performing the way it should. The integration with Adwords is just great. It is a reliable way to get the job done, and knowing that you have a dedicated account manager gives the ease of mind you need just to focus on getting your campaign sky high.
- Adwords Integration.
- Almost unlimited row data export.
- Big Query Integration for Big Data Analysis is amazing.
- Honestly, there isn't a thing that I would actually change or improve on Analytics 360.
October 15, 2019
As a web design and marketing company, we use this tool as a way to monitor web traffic and analytics insight for our clients. Many clients want to understand how users are navigating their website, where they are dropping off, and how performance can improve. As a digital strategist, I am able to use this tool to assess traffic patterns, recommend changes, and ultimately make adjustments on the website to account for those insights.
- This platform is great at analyzing traffic patterns and user flows
- The tool integrates with several other platforms
- Provides insights on not only traffic but also advertising efforts
- Google produces little original content on the platform -- typically have to find information from other sources
- Walk-throughs or guides would be helpful
- Steep learning curve
October 07, 2019
Google Analytics is being used by the whole marketing team in my organization. It addresses the business problem of having a tool that helps us understand what a business needs, and how we can go after a useful solution. Google Analytics helps us collect useful data and helps our marketing team make important decisions. It is extremely useful when we want to target marketing campaigns and use it with our clients.
- Provides very useful data
- Tracks website traffic in a very powerful way and measures the source of the traffic
- User-friendly UI and UX: easy to use and easy to navigate
- Could have more detailed information on website traffic.
- Not very user-friendly mobile app: it works best on desktop
- Could be hard to navigate when you first use it, but then it gets easier by the minute.
October 03, 2019
Google Analytics is primarily used by digital marketing, marketing communications, and product management teams. It helps to track and build reports to help drive meaningful client strategies and segmentation. It helps us better understand our under-penetrated users, and tests which current strategies we need to continue or stop.
- The UX/UI is as you’d expect from a Google product -- it's fast and easy to use.
- You can filter the dashboard to view traffic, web speed, and client conversions at a high level.
- Reporting Capabilities, specifically audience, acquisitions, and behaviors.
- Provide goals or standard industry metrics to provide a basis for comparison on users’ specific metrics.
Google Analytics is used across our organization to track traffic and visualize data patterns across our multiple properties. It has helped us in our multi-touch attribution.
- Robustness: There are many ways to pivot and filter data.
- Speed: Google's software allows you to quickly query data in a very seamless way.
- User interface: The design leaves something to be desired, and is not for beginners. Controls are sometimes unintuitive.
- Onboarding: A more friendly experience for first-time users, with explanatory text when you hover.
Google Analytics 360 (formerly Google Analytics Premium) Scorecard Summary
What is Google Analytics 360 (formerly Google Analytics Premium)?
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
Categories: Web Analytics
Google Analytics 360 (formerly Google Analytics Premium) Video
Google Analytics 360 Suite Overview
Google Analytics 360 (formerly Google Analytics Premium) Integrations
Google Analytics 360 (formerly Google Analytics Premium) Competitors
Adobe Analytics, IBM Digital Analytics, Webtrends Analytics, AT Internet, Countly, Adobe, IBM Coremetrics, Webtrends
Google Analytics 360 (formerly Google Analytics Premium) Pricing
- Does not have featureFree Trial Available?No
- Has featureFree or Freemium Version Available?Yes
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?No
| Edition | Pricing Details | Terms |
|---|---|---|
| Google Analytics Premium | $150,000 | Up to 1 Billion hits/month |
| Google Analytics | Free |
Google Analytics 360 (formerly Google Analytics Premium) Support Options
| Free Version | Paid Version | |
|---|---|---|
| Forum/Community | ||
| FAQ/Knowledgebase | ||
| Google Analytics Blog | ||
| Analytics Academy | ||
| Phone | ||
| full implementation support and training | ||
| 24/7 live support | ||
| features newsletter | ||
| SLA's |
Google Analytics 360 (formerly Google Analytics Premium) Technical Details
| Deployment Types: | SaaS |
|---|---|
| Operating Systems: | Unspecified |
| Mobile Application: | Apple iOS, Android |
| Supported Countries: | US, UK, Canada, Germany, France, Japan, Spain |
| Supported Languages: | Full list: https://support.google.com/analytics/answer/1008006?hl=en |
Frequently Asked Questions
What is Google Analytics 360 (formerly Google Analytics Premium)?
Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.
What are Google Analytics 360 (formerly Google Analytics Premium)'s top competitors?
Adobe Analytics, IBM Digital Analytics, and Webtrends Analytics are common alternatives for Google Analytics 360 (formerly Google Analytics Premium).
What is Google Analytics 360 (formerly Google Analytics Premium)'s best feature?
Reviewers rate Implementation Rating highest, with a score of 9.1.
Who uses Google Analytics 360 (formerly Google Analytics Premium)?
The most common users of Google Analytics 360 (formerly Google Analytics Premium) are Enterprises from the Marketing & Advertising industry.