Google Analytics 360

Google Analytics 360
Formerly Google Analytics Premium

Top Rated
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Score 8.6 out of 100
Top Rated
Google Analytics 360


Recent Reviews

Best Analytical Partner

9 out of 10
June 18, 2021
Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a …
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Google Analytics Review

10 out of 10
May 24, 2021
Google Analytics 360 is being used across different areas of the company, especially in the marketing and sales and planning teams, in …
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Website Analytics at a Glance

8 out of 10
May 24, 2021
Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent …
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Google Analytics Premium


Up to 1 Billion hits/month

Google Analytics



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Product Details

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

Google Analytics 360 Features

  • Supported: Deep Product Integrations
  • Supported: Cross-channel and Cross-platform Analysis
  • Supported: Algorithmic Attribution Modeling
  • Supported: Remarketing
  • Supported: A/B Testing (Content Experiments)
  • Supported: API
  • Supported: Robust Reporting Capabilities
  • Supported: Mobile App Reporting
  • Supported: User Permissions
  • Supported: Event Tracking
  • Supported: Mobile Software Development Kits (SDK's)

Google Analytics 360 Video

Google Analytics 360 Suite Overview

Google Analytics 360 Integrations

Google Analytics 360 Competitors

Google Analytics 360 Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUS, UK, Canada, Germany, France, Japan, Spain
Supported LanguagesFull list:


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Frequently Asked Questions

What is Google Analytics 360?

Google Analytics 360 (formerly Google Analytics Premium) is an enterprise-level analytics solution that includes a full service suite of features offering a singular view of the consumer across platforms and devices. It also provides full integration with the Google stack, data-driven attribution, and the ability to optimize site content through content experiments.

What is Google Analytics 360's best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Google Analytics 360?

The most common users of Google Analytics 360 are from Enterprises (1,001+ employees) and the Marketing & Advertising industry.


(1-25 of 60)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 is all you need in a tool. The best thing is it does not have any data capturing limit unlike the older version. You can create many accounts, properties and views. Google Analytics 360 provides APIs so that you can use the data as per your requirements. Google Analytics 360 has the capability to capture unlimited traffic data like sessions and channels. If you want to use attribution models then Google Analytics 360 is just the right tool for you. It has all the attributes such as the linear and last-touch ability.
  • Things are well organized.
  • The only thing is the loading issue. Sometimes due to a large amount of data it takes a couple of minutes to load. In particular, if you have a set row limit of 500 or more. In that case, I suggest exporting the data.
As Google Analytics 360 is specifically designed for large-scale websites. It does not have a limit of 10M user and provides in-depth analysis of data at a bulk level. Also, it provides various roles for user permissions so you can assign roles as per requirement. Moreover, Google analytics 360 seamlessly integrates with Google Ads so that it helps me to analyze goals conversions and cross-check the data between the two products.
Rachel Harrison | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.
  • Provides a visualisation of funnels
  • Allows for unfiltered data, providing you with confidence
  • No limits of goals and objectives when you are syncing up to other tools such as Google Optimize 360
  • Generally I think there is a lot you can do within the tool, but as it is a Google product it means there is limited support - something which I think lets all of the platform stacks down
  • There could be more visual signifiers to identify if a feature is a normal or 360 feature. This would mean you can really get to grips with what the extra more advanced elements are
I think this is a great platform as long as there is a dedicated team which is going to spend reviewing the data and also taking out insights from it, making it beneficial. It was well suited for me when working with a client that had a very large amount of traffic, with a large range of complex products on offer. This tool allowed us to be able to do more with the data and segmenting it more which ultimately drove our relationship forward, but also the results that we saw.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We used Google Analytics 360 to get insights via upsampled and real-time data. The product teams were able to get real-time and uninterrupted data without any sampling. This helped with tactical decisions making and improved lead funnels. The lead funnels had micro-interactions and steps, which when captured without any sampling, gave accurate drops. We could focus on relevant areas to stop the leakage and improve the overall form conversions.
  • Unsampled data
  • Data delay is minimal
  • Comes in with suite of features like Optimize for AB testing
  • A little slow of load
  • Custom reports could be made easier
  • Limit on number of events may be a little tricky for publishing websites
Google Analytics free version is quite powerful to begin with but when things start scaling, upgrading would make a lot of sense.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's our standard analytics go-to covering most of our initial diagnostic use cases. Understanding volumetrics for user numbers across different flows, triaging drop-off to drive conversion rate optimization, and monitoring funnel behavior over time tied to optimizations is key.
  • Cater [to] large user volume sites without capping event capture
  • Allow custom journey building to monitor precise flows
  • Provide basic visualizations for common KPI's
  • The interface is not always self-explanatory for novice users which can curb adoption rates
  • Close dependency to front end development coding to ensure clean data capture and variable identification
  • Discrepancies [are] not immediately obvious unless alternative tools are used for comparison
Well suited to organizations with large website-driven user volumes. Less appropriate for app-only businesses unless combined with other analytics tools. Necessary for cross-channel businesses and to allow data collection at scale. Less appropriate for data visualization, storytelling, and novice usage than other tools.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Various departments use Google Analytics 360 to track user behaviour on the website and the apps. Marketing uses it to track campaign performance and conversion issues. Buying team uses it to understand what type of products are users searching for, looking at, adding to the cart and finally purchasing. Tech team uses it to evaluate UX related dimensions as well as tech related issues that users could be facing.
  • Cross-device tracking of users.
  • Creating complex reports and simple attribution models.
  • Measuring UX parameters.
  • The reporting tool needs to be improved - It takes too much time to load results (1-2 mins).
  • Data sampling can cause issues while tracking small set of data.
Google Analytics 360 is great for tracking large amounts of data and drawing conclusions from it. As compared to the other analytic tools, it is easy to use and being a part of the Google Suite, you can easily share data with the other google platforms (Ads, Optimise, Data studio, Big Query, etc.).
The attribution model tool and user behaviour tracking for the app can be improved. With the ongoing challenges from browsers and GDPR opt-ins, you can only see around 90% of the actual data.
Score 8 out of 10
Vetted Review
Verified User
Review Source
It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.
  • Ease of use
  • Train and documentation
  • Cost compared to other solutions
  • Integration with other products or Google solutions
  • Account, property, and view limitations for large enterprises.
  • No historical data applied to newly created views.
  • Sending data to 2 or more properties easily using GTM.
  • No granular user permissions compared to Adobe Analytics.
For most companies or colleagues I would recommend Google Analytics 360. It's affordable, scalable, and because of the deep integrations with leading ad platforms like Google Ads 360, it is a very smart option. Depending on how detailed or advanced your analytics implementation needs to be GA360 has workarounds to solve most needs. I just recommend plan as much as you can before data collection to take advantage of filters and views otherwise make sure to have Big Query connected so you can always analyze historical data with changing filters.
Google has built a vast amount of help topics in their documentation and finding resources online is so easy because of the world wide adoption of Google Analytics free. Along with our 360 contract we also have supported hours through an agency which provides the expertise we need to answer any of our questions we have.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a supportive tool to get the analytics at one go. This formulates the data, collects the data & makes it user friendly so that it will be ready to use data for management decisions and workings.
  • Easy Access of Data
  • Monitoring data at frequent intervals
  • Segregation of Data
  • Funnel Analysis
  • Cost of the product
  • Few features not user friendly
  • Data freshness
Google Analytics 360 [(formerly Google Analytics Premium)] holds good position in our company to generates reports based on analytics and data. this is very useful to review and take decision based on that. Cost wise this is on higher side but its reports are accurate and stand as a strong foundation for any matter. it has access to raw data which helps to go back to root for comparison.
Sergey Gorbanenko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 helps us know which channel to target potential customers and which website content to optimize. It has accurate metrics, demographic information about potential customers and makes sure that you can control what content should be presented to visitors; its website is beneficial. An excellent tool that contains all the information about the performance of your network resources so you can quickly solve problems and decide how to increase your revenue.
  • It is an excellent cloud analytics platform that is easy to install and configure and easy to deploy and use, allowing us to measure web traffic and other tools.
  • It is an entirely online tool; it does not take up hard disk space like other desktop tools.
  • Since this tool is draggable, Google is constantly adding more features.
  • Even beginners who do not have a custom dashboard can get information. If there is a problem somewhere on the site that needs to be investigated, Google Analytics 360 will notify you.
  • It would be nice to have a solid help section or training tools.
  • Most of my toolbar customizations are gone, and the last UI I didn't like was changing the number to a percentage.
Google Analytics 360 allows businesses of all sizes to track user behavior, gain marketing insights, and much more. Modern tools for conversion and attribution testing can help businesses both large and small improve user experience, maximize their digital strategies, and better measure performance. Your content, your products, services and more. It can help you understand what's working and what's not; it's a comprehensive tool that can give you insights into what's happening on the web and in apps.
Score 9 out of 10
Vetted Review
Verified User
Review Source
I have Google Analytics 360 set up to measure my web site traffic. I can see where visitors are coming from, how many visitors have come to the site, how long they stay, what pages they visit and so on. It helps me determine what platforms I should be focusing on and what content is resonating.
  • Google Analytics 360 is free. That makes it very accessible to everyone from the solopreneur to larger businesses.
  • Some of the Google Analytics 360 features are easy to use and understand.
  • Google Analytics 360 helps you understand what's working with your content.
  • Google Analytics can be difficult to understand. Not everyone is a whiz at analytics and you really need someone to help set it up for you and explain it to you.
  • Unless you hire someone to help you set it up, Google Analytics 360 can be overwhelming. It almost provides TOO much information, some of which isn't applicable to most users.
  • It would be nice if Google Analytics 360 would provide a "lite" version - or boil it down to the things most people want and need to know.
I think for small business owners, Google Analytics 360 is a free tool that can be used to understand where visitors are coming from - which platforms are driving traffic to your site. Also you can tell which pages of your site they're spending time on - and which they "bounce" quickly from, so changes can be made. You can see which content is resonating most with visitors, too. If you publish a blog for example, you can see which posts people are reading - you can see how long they've stayed on a certain page. It's helpful because it informs your content. On the other side, Google Analytics 360 can be overwhelming. Because there is so much data - too much data? - it can make you turn away. You look at it - become overwhelmed - and just move on. I don't use it as much as I could for that reason. It's helpful to know which data you're looking for so you can focus on that.
Fernanda Ministerio | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
The cost of Google Analytics 360 is high, even in a large company in my country. At the moment we are testing if there is a good cost-benefit relationship and if the tool suite really improves our work, reducing the technical hour's costs of the team. We think this technology is highly justifiable for large companies that have e-commerce. It provides great analytical power concerning the presented results. The value of the contract includes technical support and training for the team, which is very important.
We are testing in a single area for now. So far, we've identified that the number of columns to export and the number of custom variables can bring impactful results. We have been using Google Analytics to track user behavior on our websites. The resulting data helps to understand user behavior and other data, such as which platform the user accessed our site from. It also helps our company know which banners we are getting the most leads from and which leads are converting to customers which can support further analysis for our CRM.
  • Offers premium tools to get to know your data better, with more insight into larger sets of data.
  • Works great with other Google Suite products.
  • Helps track sessions, user bounce rates and session duration.
  • Some competing products have better user behavior analysis.
  • In the funnels, you can see the dips, but you cannot check the seasonality of the funnel conversion at once.
  • The cost is high for companies that are not specifically e-commerce and Marketing.
Google Analytics 360 (formerly Google Analytics Premium) is much more complete than its free version as you won't get the sample data you get in regular Google Analytics.
If you're a marketing, advertising or e-commerce company with multiple sites and products and receiving a lot of data, Google Analytics Premium is fantastic. You will have a great set of tools that will help you to perform different operations and generate reports on your data. These insights would help you make better decisions about your product.
It's too sophisticated a tool for a non-commercial company. Much of your data, reporting and analysis can be done in other tools (or using data science).
Andrii Zherebtsov | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Most importantly, this service taught me to monitor many parameters of site performance and ad integrations. I started to get a better approach to the impact of demographics on marketing companies, etc.
  • Easy integration
  • Great dashboard with lots of charts
  • Easy way to optimize my site
  • I didn't like customer support
  • Google Analytics 360 is quite expensive
  • It is not the most understandable for beginners
Seeing which pages of our site are the most popular. The reporting incoming traffic tool also helps me a lot in my work.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 is used by our Marketing/Growth team and Product team. The goal is to understand key metrics on our website and in-app, where new visitors come from, which marketing campaigns are working well and many more metrics we track. It is an essential tool for us as a data-driven company.
  • It helps us understand where visitors are coming from, hence which marketing channels and campaigns work well and which don't.
  • Lets you compare different pages and their performance.
  • Simple KPIs for internal reportings (e.g. traffic, drop-off rate etc.).
  • It is not very easy to set up, needs some time to get used to the reports and how to set up specific goals on the website you want to track.
  • Only numbers, sometimes insights can be easier won with tools such as Smartlook.
Google Analytics 360 should not miss in your tool set to act data-driven and understand key metrics on your website. It is very helpful to understand which marketing efforts pay off and which don't - in terms of traffic, but also conversions eventually. It requires some time to set it up and get used to the tool - UX could be improved.
Lee Preston | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I use Google Analytics 360 on multiple client accounts. It addresses the sampling issues of GA free, and allows you to have more goals & other metrics set up on your account.
  • Unsampled data - which means you're not analysing 3% of a sample of data (which can cause issues).
  • More goals to track - if you're managing multiple business lines/actions within one website this is essential.
  • It still feels like clunky old Google Analytics and the UI isn't fantastic.
  • Still sometimes slow to load.
  • It's still quite difficult to visually present data to clients without other tools.
Really useful if the user has the budget, and if more goals/unsampled data is needed. It's less appropriate for smaller clients where data sampling isn't too bad, or if the cost dwarfs marketing budget.
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 is being used across different areas of the company, especially in the marketing and sales and planning teams, in which we use it as our main attribution platform. Besides that, Google Analytics 360 is also being used in order to better understand user acquisition, user behavior, retention, conversion and many more, as well as for comparing different attribution models as to understand the one that better fits our business and makes the most of our acquisition channels.
  • Attribution.
  • User acquisition insights.
  • User behavior and site performance.
  • Product and page conversion.
  • Attribution model comparison.
  • Web + App attribution.
  • Product categorization and reports.
  • Other channels integration, besides only Google Ads.
Google Analytics 360 works very well and is very appropriate as an attribution and web analytics tool. However it does have some room for improvement when we talk about cross device attribution and app analytics.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.
  • Measuring user interaction across multiple platforms.
  • Custom dimensions.
  • Advanced analytic reports.
  • More tutorials.
  • Easier integration with Google Tag Manager.
Google Analytics is a great way to get a broad view of your website. Google Analytics 360 has more advanced features than the classic version making it easier to capture leads and your customer's sales processes. With some training, it can be very helpful however some users may need additional help navigating and learning how to use the site.
Rajat Khatri | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Analytics Premium is used across the organization mainly with the analytics, product, design, business and engineering teams.
Since ours is a platform-based business where customers visit and drop leads, Google Analytics Premium becomes very handy in understanding what sort of customers are coming, from which device, browser, city, where are they landing. The user-level drop-down helps us understand the journey, digression and dropping off. 75% of the work done by Product Analytics team in our organization is on Google Analytics Premium only.
  • Google Analytics Premium can easily be integrated with Google Spreadsheets, Data Studio, Big Query, Tableau, etc, the major tools being used in our organization.
  • It helps provide user-level journey too that becomes very handy in understanding the behavior of few customers in a particular segment.
  • It has information of every sort right from acquisition, marketing, engagement, conversion, etc. in one dashboard.
  • It has flexibility of creating custom dashboards, segments, reports with required metrics and dimensions.
  • Best feature is the same report can be shared with anyone who has access to the product.
  • One can't download more than 5000 rows.
  • In funnels, one can see the drop offs but can't check the seasonality of the funnel conversion in one go.
  • Sometimes its challenging to find the reasons as the data comes under (not set) category.
For any online platform, Google Analytics is a very handy and free-to-use product. If the user count is high, then it makes sense to switch to Google Analytics Premium where new features are added which makes the analysis even smoother and more detailed, e.g. checking the conversion, engagement, and usage by a particular segment of users.
During my experience, we interacted many times with the vendor from whom we bought GAP and they supported us with many important updates, products and reports. However, I had advised a few product/features changes but never saw any action being taken there.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 is helping my organization track engagement and transactional behavior of customers who visit our ecommerce sites in US and Canada. These customers were influenced by email, social, site banner ads or search tactics. Google Analytics 360 is used by marketing and IT teams. The key business problem Google Analytics 360 helps us solve is understanding which of those tactics drove the most amount of traffic and sales so we can optimize paid media spend accordingly. We are also able to understand the campaign funnel to reduce product and cart abandonments.
  • Google Analytics 360 enables cross-domain tracking. So, we can track customer journey from content domain to ecommerce domain and understand how publicly available content helped drive ecommerce activity.
  • Google Analytics 360 provides unlimited segmentation. So, we can create custom segments for specific product campaigns to determine their sales attribution during and after the marketing promotion.
  • Google Analytics 360 integrates its clickstream data with BigQuery. So, we can correlate web analytics data with other data sources such as sugarCRM to analyze the new prospect to lead conversion funnel and acquire more customers using digital.
  • Google Analytics 360 currently uses Universal Analytics tagging platform. It needs to be upgraded to GA4 tagging platform to track single page applications where url doesn't change when a customer clicks a link or a button.
  • Google Analytics 360 multi-channel funnels work fine with paid tactics such as paid search campaigns. But not for internal promotion campaigns such as banner ads within the ecommerce sites. So, holistic view of customer journey is not perfect.
  • Google Analytics 360 reports have a limit of 5000 rows when exporting. So, if a report has more than 5000 rows, multiple exports are needed which is time consuming task.
Google Analytics 360 is a great tool for marketing campaign sales and traffic attribution. For example, if a user wants to understand which digital tactics such as email, social or paid search drove the most amount of customers and transactions for a specific set of products, Google Analytics 360 will help understand their relative contribution to the ROI. Google Analytics 360 is not the ideal tool for analyzing post order submit invoice based sales where order is submitted prior but final sales numbers may change depending on when invoice was submitted, order delivery, returns, credits, etc. In other words, Google Analytics 360 works for marketing campaign measurement but cannot be relied on as a business intelligence tool.
Sarah Bandy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 helps our nonprofit organization really examine the way that we are interacting with our customers in our community at large. it’s really important for small nonprofits such as ours to be able to engage with our data and the way that we are affecting the folks that we serve.
  • Google Analytics 360 helps us look at our marketing from a bird’s eye view so that we can problem solve.
  • The software is great at helping us engage from a consumer’s viewpoint.
  • Google Analytics 360 works great with our existing Google Suite products.
  • It was a little complicated to integrate but once we spent some time with it, it was woven into our workflow.
  • The Analytics portion has a lot of firewalls that can make it hard to add multiple users seamlessly.
  • Noooo amount of Google customer support.
it’s great for folks that already use Google Suite because it’s Well designed and easy to use just like all of Google’s products. If you have experience with one, you have a shared visual language in order to master another product. Its less appropriate if you need a lot of hand-holding in order to integrate software.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Google Analytics [360 (formerly Google Analytics Premium)] primarily for our digital marketing and website experience design groups. We use the data to better understand how our users are interacting with our websites and what business actions we might be able to take in order to improve their experience. We also use it to understand overall marketing campaign effectiveness and how the interaction between campaigns can lead to goal conversions.
  • Easy and quick installation and set up
  • Great out of the box features and functionality
  • Ability to add custom dimensions and use those in reporting
  • Custom dimensions cannot be easily integrated into standard reports
  • Saving and sharing views and dashboards can be a bit clunky
  • Inability to track PII effectively makes it, at times, an inferior solution
Google [Analytics 360 (formerly Google Analytics Premium)] is really good for companies looking to better understand user behavior and how your customers and end users are interacting with your website. You can understand trends of your data (which day of the week is busiest?) and find trouble areas where customers are getting stuck. Google Analytics [360] should not be used as a system of record or source of truth regarding financials or other numbers that need to be reported with 100% certainty.
Rahul Chhajed | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have been using Google analytics to track user behavior on our websites and also apps. Google Analytics data helps to understand the user behavior and other data like from which platform user reached to our website. This also helps our business to know from which advertisements we are getting the most lead and which leads are getting converted into customers. Google Analytics data helps to take future decisions on product marketing and even UX improvements.
  • Google Analytics 360 gives you premium tools to know your data well with greater insights on larger sets of data.
  • It gives access to tools like Big Query which helps you to query your analytics data using queries and generate custom reports.
  • You can also perform A/B testing and derive different hypothesis on the basis of data with Google Optimize
  • Although it's pretty easy to set up A/B testing, it's tricky to understand how Google Analytics declares a winner with its calculations.
  • Big Query is a powerful tool but all together requires an understanding of a different kind of query language that needs more documentation and tutorials to understand.
  • The in-depth analysis of user behavior can be more detailed as it is in some competitor's products.
If you are an enterprise with multiple websites and products and getting lots of data, Google Analytics Premium is well suited as you won't be getting the sampled data you get in normal Google Analytics. You will have a large set of tools that would help in performing different operations and generating reports on your data. These insights would help you to make better decisions about your product.
Sydney Lovegrove | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!
  • Data Collection
  • Data Organization
  • Customization
  • Brief Description of Metrics/Terminology, What does this data mean?
  • More User Demographics
  • Learning Resources/Getting Started, It is a lot of data to digest, hard knowing for a beginner where to begin
Google Analytics 360 is great for understanding click behavior and how people navigate our website, especially our careers page/job board. It is very useful to know which jobs are getting the most traffic and by what types of people. However, I wish there were more available demographics to break down who your audience really is.
Score 5 out of 10
Vetted Review
Verified User
Review Source
GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.
  • Reliably tracked our customers.
  • Was able to integrate the Google Ad keyswords and campaigns with customer journey.
  • Data availability
  • The data wasn't available at a certain time everyday.
  • The format of the data is difficult to use.
  • Support is poor.
If you have a complex web and mobile site and need to track what people are doing, AND have the capacity for a large enough team to integrate this data into your warehouse, this is a great platform. There are also some handy reports on the GA website that one gets for free that are helpful.
Ariel Insua | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.
  • Shows detailed information online
  • Allows to open the information in different ways
  • Integrates very well with other Google tools
  • The user metric is given by an algorithm and varies daily due to reprocessing or similar things that google does
  • When dealing with large volumes of information it is slow, very slow
  • In the opening of information, it is usually limited. It does not allow combining several dimensions or metrics, and it is necessary to go to a data studio to carry out detailed analyzes
It is a good tool, it gives a detailed view of each of the sites you have. It allows you to build views by URL, security is easy to manage, it provides real-time and historical information within the same UI, and is accessible from any type of device. The raw information can be sent very easily to big query and a lot of analysis can be done there, for example, user behavior since it provides a user_id that allows identifying a user, not by name or email but with an identifier.
March 14, 2020

Second to none!

Richard Eltringham | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Analytics Premium is used by many of our clients who have large businesses and often have e-commerce stores. It enables us to accurately view our client's web visitors and what they do on the website
  • The ability to produce reports at fast speeds.
  • Very good customer support and guidance.
  • Long list of integrations.
  • It is very expensive and not always an option for some businesses.
Google analytics premium is a great option for businesses that have lots of traffic to their websites and need to analyze the behavior of these visitors. Additionally, for businesses where real-time data is an important Google analytics premium is the best option.
The support is great. Anything you need help with is resolved quickly.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We have had clients who use Google Analytics Premium. These clients have e-commerce stores that we are working on.
  • Un-sampled data
  • Lots of integrations
  • Great reporting functionality
  • It is very expensive
  • Training needed
As a company with an e-commerce store or a site with significant traffic, it is an absolute must. The 360 reporting and insights you get are second to none.
We haven't really used much support from them. The help we have needed has been given.