Google Analytics 360

Formerly Google Analytics Premium

Google Analytics 360 is all you need in a tool. The best thing is it does not have any data capturing limit unlike the older version. You can create many accounts, properties and views. Google Analytics 360 provides APIs so that you can use the data as per your requirements. Google Analytics 360 has the capability to capture unlimited traffic data like sessions and channels. If you want to use attribution models then Google Analytics 360 is just the right tool for you. It has all the attributes such as the linear and last-touch ability.

This tool was mainly used within our company to identify any issues on a website, when the websites were quite large and typically e-commerce focussed. This tool allowed us to not have any limits on the amount of data that we were capturing, which meant we could review the data and provide accurate recommendations on where there are further opportunities for the client / on the website. Without this tool, the client wouldn't have been able to manage their customer data and therefore wouldn't be able to make strategic marketing decisions with confidence and accuracy.

We used Google Analytics 360 to get insights via upsampled and real-time data. The product teams were able to get real-time and uninterrupted data without any sampling. This helped with tactical decisions making and improved lead funnels. The lead funnels had micro-interactions and steps, which when captured without any sampling, gave accurate drops. We could focus on relevant areas to stop the leakage and improve the overall form conversions.

It's our standard analytics go-to covering most of our initial diagnostic use cases. Understanding volumetrics for user numbers across different flows, triaging drop-off to drive conversion rate optimization, and monitoring funnel behavior over time tied to optimizations is key.

Various departments use Google Analytics 360 to track user behaviour on the website and the apps. Marketing uses it to track campaign performance and conversion issues. Buying team uses it to understand what type of products are users searching for, looking at, adding to the cart and finally purchasing. Tech team uses it to evaluate UX related dimensions as well as tech related issues that users could be facing.

It's being used by most of the organization but was decided on and managed by a single department. Some business problems it solves for us is the ability to get data out and into other systems like 3rd party visualization tools such as Tableau or PowerBi. Another problem that it solved is that it's easier to find and train talent because most have experience with the free version of Google Analytics.

Google Analytics 360 [(formerly Google Analytics Premium)] has helped in addressing the organizational data & analysis. It has been a supportive tool to get the analytics at one go. This formulates the data, collects the data & makes it user friendly so that it will be ready to use data for management decisions and workings.

Google Analytics 360 helps us know which channel to target potential customers and which website content to optimize. It has accurate metrics, demographic information about potential customers and makes sure that you can control what content should be presented to visitors; its website is beneficial. An excellent tool that contains all the information about the performance of your network resources so you can quickly solve problems and decide how to increase your revenue.

I have Google Analytics 360 set up to measure my web site traffic. I can see where visitors are coming from, how many visitors have come to the site, how long they stay, what pages they visit and so on. It helps me determine what platforms I should be focusing on and what content is resonating.

The cost of Google Analytics 360 is high, even in a large company in my country. At the moment we are testing if there is a good cost-benefit relationship and if the tool suite really improves our work, reducing the technical hour's costs of the team. We think this technology is highly justifiable for large companies that have e-commerce. It provides great analytical power concerning the presented results. The value of the contract includes technical support and training for the team, which is very important.
We are testing in a single area for now. So far, we've identified that the number of columns to export and the number of custom variables can bring impactful results. We have been using Google Analytics to track user behavior on our websites. The resulting data helps to understand user behavior and other data, such as which platform the user accessed our site from. It also helps our company know which banners we are getting the most leads from and which leads are converting to customers which can support further analysis for our CRM.

Most importantly, this service taught me to monitor many parameters of site performance and ad integrations. I started to get a better approach to the impact of demographics on marketing companies, etc.

Google Analytics 360 is used by our Marketing/Growth team and Product team. The goal is to understand key metrics on our website and in-app, where new visitors come from, which marketing campaigns are working well and many more metrics we track. It is an essential tool for us as a data-driven company.

I use Google Analytics 360 on multiple client accounts. It addresses the sampling issues of GA free, and allows you to have more goals & other metrics set up on your account.

Google Analytics 360 is being used across different areas of the company, especially in the marketing and sales and planning teams, in which we use it as our main attribution platform. Besides that, Google Analytics 360 is also being used in order to better understand user acquisition, user behavior, retention, conversion and many more, as well as for comparing different attribution models as to understand the one that better fits our business and makes the most of our acquisition channels.

Our organization recently upgraded to Google Analytics 360 after seeing the added features and benefits it adds from the less recent version. The software is heavily used by our IT and Marketing teams in order to see trends within the website such as which pages have the highest amounts of views, view times, and exit rates. This helps us make updates in order to best serve our customers.

Google Analytics Premium is used across the organization mainly with the analytics, product, design, business and engineering teams.
Since ours is a platform-based business where customers visit and drop leads, Google Analytics Premium becomes very handy in understanding what sort of customers are coming, from which device, browser, city, where are they landing. The user-level drop-down helps us understand the journey, digression and dropping off. 75% of the work done by Product Analytics team in our organization is on Google Analytics Premium only.

Google Analytics 360 is helping my organization track engagement and transactional behavior of customers who visit our ecommerce sites in US and Canada. These customers were influenced by email, social, site banner ads or search tactics. Google Analytics 360 is used by marketing and IT teams. The key business problem Google Analytics 360 helps us solve is understanding which of those tactics drove the most amount of traffic and sales so we can optimize paid media spend accordingly. We are also able to understand the campaign funnel to reduce product and cart abandonments.

Google Analytics 360 helps our nonprofit organization really examine the way that we are interacting with our customers in our community at large. it’s really important for small nonprofits such as ours to be able to engage with our data and the way that we are affecting the folks that we serve.

We use Google Analytics [360 (formerly Google Analytics Premium)] primarily for our digital marketing and website experience design groups. We use the data to better understand how our users are interacting with our websites and what business actions we might be able to take in order to improve their experience. We also use it to understand overall marketing campaign effectiveness and how the interaction between campaigns can lead to goal conversions.

We have been using Google analytics to track user behavior on our websites and also apps. Google Analytics data helps to understand the user behavior and other data like from which platform user reached to our website. This also helps our business to know from which advertisements we are getting the most lead and which leads are getting converted into customers. Google Analytics data helps to take future decisions on product marketing and even UX improvements.

Google Analytics 360 is a great tool utilized in our company's marketing department. It is a great resource to track traffic to our two company websites. I am able to sort data by specific demographics and understand consumer click behavior on our websites. This is return helps me understand improvements that need to be made to our websites to ensure a seamless user experience. I highly recommend Google products!

GA was used to track customer activity on our website and mobile app to determine the most frequent customer journey when they are abandoning their search and purchase, and trying to determine what can we do to improve the flow by reducing friction. We also had it plugged into our Google Ad spend as well to determine which ads and campaigns were the most effective as well. There was a sizable Google Ad spend.

Our organization uses Google Analytics as a source of site measurement information, and it is the number endorsed for the official measurements of the organization. It is used as an application by the content and writing areas but being the official measurement source it is used more or less so throughout the organization.

Google Analytics Premium is used by many of our clients who have large businesses and often have e-commerce stores. It enables us to accurately view our client's web visitors and what they do on the website

We have had clients who use Google Analytics Premium. These clients have e-commerce stores that we are working on.